Sunday, March 22, 2009

Delivery of a website 'realignment'

Last year I posted about redesigning sites to put customers at the centre of the universe.

At the time we were reviewing my agency's primary site based on usability research and surveys. Through these our customers had indicated that the site was perceived as about us rather than about them (the tools and information they wanted to access quickly).

I'm pleased to say that, after working through a redesign process to align the site more closely with agency goals and styles and some tough decisions on specific content to feature, the new design is now live, largely reflecting the original wireframe concept.

I think we managed to meet the rules I set for my team,
  • put customer needs first
  • use less words
  • minimise disruption
  • lift the look

You can view the site at

Feedback is welcome.

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