Unfortunately it can't be embedded, so you'll have to look at the presentation at the Business Insider site: http://www.businessinsider.com/state-of-internet-slides-2012-10#-1
However below is a taste of what it offers:
|US newspaper ad revenue|
- The commercial internet is now 20 years old and has 2 billion active users, leaving 2/3 of the world left to go.
- In the US 'new media' stocks are valued at three times the value of 'old media', however this includes Apple, which significantly outrates all other players.
- Digital advertising in the US is making huge gains and now accounts for 20% of ad spend.
- Looking at ad revenue, TV remains slightly ahead of digital (42% to 38%), however over the last six years radio has declined (11% to 7%) and print media has been smashed (20% to 9%).
- US newspaper ad revenues are in freefall (see chart), with no recovery in sight - and TV shows signs of being next as digital video is growing, with PayTV subscriptions in decline.
- Online portals are in decline as Google, Facebook and others grow, with US citizens now spending more time on social media than in portal sites.
- Now 1/7 of the world uses Facebook and it dominates social media, however is unlikely to ever earn more than Google. Currently Google still accounts for 80.6% of referrals to commercial sites, while Facebook only accounts for 0.5%
- Ecommerce is growing rapidly in total spend and share of retail, with mobile just beginning to be important.
- Global smartphone phone sales overtook PCs last year and are expected to soon dwarf them, with tablets expected to match PC sales by 2016. China now drives about 25% of smartphone sales.
- By 2015, about 80% of internet connections are expected to be mobile, up from 55% in 2010 and none in 2005.Mobile internet users are doing everything that desktop users did online, plus more - such as in-store buying decisions - and mobile usage is soaring.
- However mobile ads are likely to remain a small part of the equation due to small screens and is growing slower than internet or TV advertising did.
- Mobile app purchase and use is also growing fast, with people in the US spending more time spent using mobile apps than browsing the web.
- However we're not in a new tech bubble - the current rate of growth is sustainable.
|US use of mobile apps vs mobile web|