tag:blogger.com,1999:blog-8750343339904865739.post5004389432321816605..comments2023-11-02T20:45:14.873+11:00Comments on eGov AU: Tell me the topics you'd like covered in my eMetrics presentationCraig Thomlerhttp://www.blogger.com/profile/18350603210658700252noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8750343339904865739.post-50532755264646008692009-05-07T21:56:00.000+10:002009-05-07T21:56:00.000+10:00Thanks Jon.
I compare phone vs web traffic on a r...Thanks Jon.<br /><br />I compare phone vs web traffic on a regular basis and the results are in my Department's annual report. Very interesting results.Craig Thomlerhttps://www.blogger.com/profile/18350603210658700252noreply@blogger.comtag:blogger.com,1999:blog-8750343339904865739.post-4175611748347395902008-06-30T16:06:00.000+10:002008-06-30T16:06:00.000+10:00Hi Craiga colleague sent me your blog today - I wa...Hi Craig<BR/><BR/>a colleague sent me your blog today - I was most interested to see you are presenting in Brisbane, where I am based. I have been a web analyst for 5 years - I'd really like to see a section about multi channel analytics, such as comparing call centre costs with providing content online and cost savings made, or cost savings from moving print documents online. <BR/><BR/>Earlier in the year, we ran a PPC campaign for a section concerned with the floods in Queensland and what help was available from the government - it was pretty succesful, and I was able to show the value of keywords, ads and content closely matching in terms of low cost bids and conversions on the site. I think this kind of research is really useful in proving the value of combining metrics from search, website and email with other sources.<BR/><BR/>I'd also like to see some emphasis on the importance of objectives or goals on a site, and how web analytics can be used to feed in to these.<BR/><BR/>Most importantly I think you should talk about the importance of a dedicated resource in the team (also a FT resource on SEO/PPC/SEM)<BR/><BR/>I'd also really, really appreciate it if you don't mention hits, or at least explain why they are often a misleading and overinflated metric in a business context (unless you are involved in server admin). I still see campaigns where the evaluation of the web component is 'hits to website', and I look at my umpteen indicators in HBX and Google Analytics and say ain't no hits in here!<BR/><BR/>I've included the link to the web analytics associations standards commitee, which has defined a range of metrics<BR/>http://www.webanalyticsassociation.org/en/cmt/?5<BR/><BR/>cheers<BR/><BR/>JonAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8750343339904865739.post-71592001763790573052008-06-15T22:06:00.000+10:002008-06-15T22:06:00.000+10:00The difference between hits, pageviews and visits....The difference between hits, pageviews and visits.Anonymousnoreply@blogger.com