Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts

Tuesday, November 22, 2016

A new hire isn't always the best solution - rethinking organisational resourcing in the age of flux

After 18 months freelancing in digital engagement and innovation consulting, I've been revisiting the recruitment market to see what opportunities are becoming available as the digital transformation environment matures across Australia.

There's definitely some very interesting roles around - more and more of them part-time - but also still a great deal of older thinking about.

I've recently observed friends in public sector processes where organisations have been very definitive about what they wanted "someone with extensive private sector experience in leading digital innovation", "someone with deep-rooted data analytics expertise who can lead a transformational team".

However it seems that in many cases these organisations fall short of hiring what they say they want. In the first example above, a career bureaucrat was hired, in the second a generalist manager with a little change management expertise.

These are only a sampling of some of the decisions I've seen made - where government agencies have defined clearly they need someone prepared to be disruptive, but have settled for someone 'safe'.

I appreciate there's factors behind these decisions and don't doubt that the people hired have been intelligent and well-qualified - but do they match what these public sector organisations need?

This has led me into some deeper thinking around whether current recruitment processes are capable of meeting the needs of organisations during what is a transformational time.

Traditionally most roles have been clearly definable and static for long periods of time, reflecting the organisations they're part of. Business and public sector hierarchies are designed to force order onto chaos and over the last century have generally fallen into two buckets - specialists, who have deep but narrow skillsets, and generalists, with broad but shallower skillsets.

Specialists were required to be experts in a few things, with deep training and experience reinforcing their natural abilities. They have traditionally worked in narrowly defined silos on work that fits within their expertise set - in many ways like the operators on a single station on a manufacturing production line.

Generalists, on the other hand, were there to manage end-to-end delivery of outcomes, taking on a horizontal role to the specialist vertical. These people - the product managers, project managers, COOs and the like, had broader responsibilities but relied on the deep experience of specialists to deliver specific 'packets' of work. Their skills were more managerial - coordinating resources and effort to achieve a desired outcome.

Most organisations still function in this way - it largely works and delivers the outcomes required.

However this approach is best designed for situations where an environment is largely stable - consistent organisational goals. customers, economic conditions, regulation, competition and technology.

When one of these factors change an organisation has to change - adapting to the new reality. Most organisations can cope with this reasonably well, provided that the factor changes from one stable state to another stable state. This could be the replacement of a CEO, Secretary or Minister, the introduction of a new technology such as mobile phones, a recession.

The change causes stress, the organisation may have to restructure or even institute a change program, but the change can and is managed within the overall framework of specialists and generalists.

However what happens when change becomes continuous. When a stable state shifts to a new 'stable' state every week - effectively shifting into an instable, or flux, state.

Suddenly the organisation no longer requires a change program, it has become the change program - with the requirement for all staff to continually adapt and shift their approach, position and activities to keep the organisation stable within flux.

The traditional specialist and generalist roles are now all endlessly mutable and adaptive, and suddenly the old approaches to recruitment begin to fail as the organisation begins to need individuals who are simultaneously generalists and specialists - who can leap between these two states as needed at any time.

Others have written about this as the rise of the fluid organisation. Rather than having hard roles and boundaries, the organisation flows with change, adapting and readapting itself as needed to fill the market space at the time.

In these types of organisations the notion of a job, of employment, is itself mutable. The practical differences between employee, contractor, consultant, partner, outsourced worker, supplier, competitor, largely disappear.

The organisation essentially scoops up the skills and capabilities it requires for a specific outcome, and then those people move elsewhere once the outcome is delivered - within or outside the organisation.

Our regulatory frameworks struggle with these forms of organisations as they depend on a central core 'organisational entity' to be responsible for signing contracts, taking money, representing in courts.

Our management hierarchies struggle, with empires disappearing overnight, peoples' status and responsibilities changing to adapt to the needs of the moment - everyone potentially a senior leader, a specialist, a consultant, at different times for different projects or goals.

Our recruitment practices struggle as well. They tend to align around one potential solution for an organisational challenge - hiring an employee (or at least a contractor) - whereas there may be a range of potential solutions, from retraining, through partnering to automation.

Even where a new hire is the most effective solution, organisations still struggle to hire for the future, often preferring to hire to fill a need today, rather than fully mapping how that need may change in the next few years.

This is having significant impacts on the job market right now. There's been a huge shift towards temporary and part-time roles (both in the public and private sector), which can be partially attributed to the more fluid needs of organisations.

What this situation suggests to me, other than there is an increasing need for new thinking around structuring and managing organisations for continual change, is that recruitment approaches need to be reframed around solving organisational problems with the most appropriate solutions.

Yes some recruiters already do a great job of proactively helping their clients to identify gaps and the skilled resources to fill them, however their solutions to a gap are limited to 'a staff member' or 'a contractor' - where other solutions may be more effective i.e. 'a partner', 'a consultant', 'retraining', 'restructuring', 'automation'.

Unfortunately though, even these proactive recruiters aren't themselves structured to offer solutions other than a person for a role - which suggest to me a role for a new form of 'resourcing advisor' that takes a longer and deeper view of organisational challenges and provides a broader set of solutions to draw on.

But for this type of approach to be effective, organisations need to also rethink their recruiting practices - from budgetary 'buckets' to hiring protocols to the definition of an employee.

They also need to recognise that the recruitment practices they used in the past may not continue to succeed into the future - in fact they may not be terribly effective now, with some studies indicating that almost half of all hiring decisions result in a failure.

As someone who has worked both for extremely hierarchical and extremely flexible organisations (including one that has no employees, contracts all staff and has been successful for nearly 20 years), I can see how difficult it is for organisations glued to, and by, their structures to change.

However ultimately what defines an organisation is the outcomes it achieves for the audiences it serves - its structure, personnel and resourcing practices are all flexible and replaceable tools for achieving its desired goals.

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Thursday, October 06, 2016

Free range 'strike teams' of specialists are a long overdue innovation for Australia's public service

I'm very pleased to see that the Australian Public Service Commission is finally considering the introduction of 'free range' teams of public servants, unattached to specific agencies, who can provide specialist skills as and where needed.

I proposed this type of team while I was working within government almost ten years ago now, as I could see that there were a range of skills that agencies did not require continuously, but were needed across the public service all the time.

This included experienced community engagement professionals, a range of digital talents as well as design and implementation specialists.

Until now the hierarchies of the public sector have been designed against such free-roaming talent, able to converge as 'strike teams' to assist agencies when they need it, and move on to other assignments when the need wanes.

There's still the strong (almost feudal) hierarchies in place, but it seems that the innovation agenda, combined with diminishing resources and an increasing need for specialists, are helping to wear away the resistance to the recognition that it's all one federal public service.

I always found it peculiar that senior public servants were adamant that they served the government of the day, but chose to do so by building rigid organisations that made it harder for skills to move around, to be 'lent' or 'shared', but instead hoarded people as jealously as they hoarded data.

This always seemed a sub-optimal strategy for government, but one with very deep roots.

There's still a number of challenges ahead for the APSC in realising this idea. It still has to navigate the hierarchies of power - some agencies might wish to hold onto talent for too long, with brush fires between agencies that need similar resources at similar times. There's also likely to be all kinds of power struggled between agency 'owned' resources and the floating specialists, who may be seen as fly-by-nights, dropping in to offer their wisdom, then leaving the mess behind for agency staff to clean up.

The APSC must find public servants with the right psychology and mindset to move around, without having a 'fixed abode' or a hierarchy to protect their position and career progression.

Many people who work in this way already are contractors or consultants and may see little benefit in giving up salary for supposed job security, while new entrants from the private sector, who might be more used to mobility, may not find public service cultures or approaches congenial to their working styles.

However I'm glad the APSC is making the attempt, and hope it will be widely supported, particularly by smaller agencies with less capacity to hire or contract the specialist skills they need.

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Friday, August 26, 2016

How to shut down the easiest path for hackers into your organisation

In the news today is a story about how the Department of Prime Minister and Cabinet has issued guidance to staff on how to manage their personal profiles on Facebook.

According to the The Age's article, 'Nanny state!' New crackdown on public servants' Facebook the department "now insists its public servants lock their personal Facebook accounts with the tightest possible privacy settings and tells them how to configure their passwords".

Based on The Age's article the policy states that "Profiles must use a robust and secure password to protect the account from brute-force hacking attempts".

"This password must be at least seven characters long and contain a mixture of punctuation and alpha-numeric characters".

The policy apparently threatens disciplinary action and even dismissal for non-compliance for both staff and contractors.

I've not yet read the policy so can't comment on the details, and there's also apparently some other parts of the policy dealing with what public servants can comment on, which I don't expect to agree with.

However, I find the advice on security and passwords as fair, long overdue, and something that all organisations should consider providing to their staff.

Hacking is fast emerging as one of the most significant commercial risks for corporations and public agencies, with organised crime and nation-states mobilising sophisticated teams of computer hackers in the search for commercial and political advantage.

Few weeks go by without a major international company or online service being hacked for data, and alongside this the growth of ransomware - where hackers lock organisations out of their own systems and demand money for access - is proving to be a challenge worldwide.

Many large organisations have extensive security provisions in place to protect their data and services against hackers and security advisors are working as hard to keep their system protected as hackers are to find new ways in, in a cyber cold war.

However IT systems are not the only way into an organisation's data heart. 'Social engineering', a term referring to coercing staff to create a chink in an organisation's security armour, is increasingly one of the easiest ways for hackers to sidestep security professionals.

Social engineering takes many forms.

Leaving USBs with malware at a location where staff might pick them up and unsuspectingly put them into an organisational system, sending them email attachments supposedly containing cute kittens (with a cyberworm inside), fooling them with a fake email from security into believing they need to reset a system password by clicking on a link - which gives a hacker access.

There are many many ways in which employees can be fooled, even the most highly intelligent people, and used to evade or break their organisation's security.

Even if people can't be fooled, there's ways to get critical information about them which can provide clues to passwords, or provide blackmail opportunities.

For example, many people still use memorable passwords - children's names and dates of birth, anniversaries, pet and street names, achievements and more. With a little digging through publicly available information, or even information compromised from a weaker external service, hackers can quickly create a potential password list which might give them a route into a more secure system.

Unfortunately many organisations have been slow to address this threat by educating and supporting staff on protecting ALL their information online - from their secure employee logins, to their Facebook accounts and random mailing lists they sign up to.

This education is important not simply for the organisation's security, but for the personal security of individual staff members, who are also at risk from hackers who simply want to steal from them.

In fact there's every reason to believe that well constructed advice to an organisation's staff on protecting themselves online will be well received. It not only protects the organisation, it protects each individual staff member and often their families as well.

So what PM&C is doing with suggestions on passwords and locking down Facebook isn't a 'Nanny State' act - it's a sensible step that every organisation should be doing to protect their commercial information and client data, and to protect their employees.

Now a 'policy' may not be the best structure for this education - I strongly recommend that every organisation should have a 'security awareness' module in their induction program, and ensure that all existing staff receive regular training on how to protect themselves and the organisation they work for from external hacking threats.

This needs to be regular, not once-off, because of the rapid evolution of hacking and IT systems. New threats emerge regularly, as do new social engineering attacks.

Training all staff on how to secure ALL their online accounts is becoming vital for organisations that are serious about security.

In fact I believe that organisations who lose control of personal, private or confidential client, staff or government data should be penalised more harshly if they've not taken steps to guard against social engineering through staff training.

So if your organisation wants to continue to improve your security, don't simply invest in new IT systems and security advisors. Regularly train your staff on how to protect themselves online and they'll help you protect your organisation.

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Friday, November 06, 2015

Economic value should be a benefit, but not the reason for open data

I've been reading various views and reflecting on the DataStart competition.

There's a shift I've been observing in how some people in government talk about open data that is making me quite uncomfortable.

I like that the commercial world is finally taking note of the value of open data and the prospect to build businesses using it.

I like that corporations are beginning to adopt some of the techniques of openness pioneered in the public sector and use them to build usability, value and (hopefully) profits.

I like that the government is taking a firm position on innovation and has finally begun to realise that Australia needs to have a strong and effective digital strategy with senior leadership to remain a relevant first world nation in a world increasingly built on data.

However there's one thing that does concern me.

There's been a progressive shift in language from certain government levels that suggests that the primary reason for releasing public sector information in open, reusable formats is for economic benefit.

Other benefits, such as the ability to hold government to account, improve policy development and assessment and the social benefits of open data in areas such as health, emergency management, education and employment, have been downplayed or ignored.

We've seen hackathons run in Australia on government data for six years now, with over 1,500 web services and apps developed by teams.

The vast majority of these apps and sites focused on social, policy or accountability benefits - very few were developed specifically with economic goals, even in competition categories focused on entrepreneurship.

These competitions have showcased a wide variety of benefits for open data, and agencies have, for the most part, heard this. However the language from the top of government is all about commercialisation and creating businesses from data, the other benefits ignored.

Exemplifying this trend, the DataStart competition doesn't specifically exclude non-commercial entrants, however there's no cash prize at the end for any such winner, the $200,000 investment package prize is restricted to those entrants who squeeze out a commercially viable business (as defined by RightClick Capital and Polleniser).

Other entrants can get, at best, some support from the Department and maybe a five-day start-up bootcamp in Sydney.

The message being sent is clear - non-commercial ideas for open data need not apply.

Essentially the DataStart competition puts the economic benefit of open data ahead of any other benefit - and again this isn't a bad thing. There's reason to support the commercial value of open data, just as there's reason to support the social and policy value of this data.

What is concerning is that the message from government is shifting towards making this economic benefit the main reason for opening up, or improving the quality, of government data.

This could lead into a situation where the data prioritised for collection, cleaning and open release is the data with commercial value, over data that has accountability or social value to Australia.

It attaches a price signal to open data - it must be commercially valuable, or it's not valued.

This flies against the spirit and full value of open government data.

I hope that we do not see governments making commercial decisions on whether to open up data based on the number and perceived economic value of the start-ups they foster.

Government has a bigger role in this, it should focus on public value - balancing how this is achieved, via commercial value, social value or the accountability necessary for a democracy.

So yay for DataStart, but it would be unfortunate if economic value became the reason, rather than one of the benefits, of opening up Australian government data to the public.

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Friday, March 22, 2013

Provide your feedback on the Australian Government's big data issues paper

The Australian Government Information Management Office (AGIMO) has released a Big Data Strategy Issues Paper and, while it's not clearly stated in the title of their blog post, is seeking public and industry comment until 5 April 2013.

You can find the paper and the ways in which they are accepting comments and formal responses, at AGIMO's blog, in the post, Released: Big data Strategy Issues Paper.

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Thursday, December 13, 2012

Solving the problems of cities via crowdsourcing - LLGA Cities pilot the future program

As cities are become more complex, so are their strategic challenges and the need to find innovative solutions to best serve their citizens.

With governments tightening their budgets at the same time, the challenges of modern cities are beginning to slip beyond the ability of city councils, or even national governments, to solve alone.

As a result many are now looking beyond their bureaucrats for support and solutions, using crowd sourcing to drive innovation and broaden their policy and service options.

A key example of this is the LLGA's Cities Pilot the Future program, now entering its fourth year.

The premise is simple. Cities publish details of a strategic challenge they need help solving and the public, social enterprises, research centres, not-for-profit and for-profit organisations are invited to contribute their solutions. Jurors shortlist and select winning solutions, which are then implemented.

Over the past three years 42 global cities from Europe, North, Central and South America, Africa and Asia have taken part in the annual programs - in fact the only populated continent not to have taken part in the program is Australia.

The last three programs received in more than 1,197 entries, leading to over 30 pilot programs, affecting 285 million citizens across 38 cities.

The 2013 program, which opened last week for entries, features an enormous range of different strategic challenges from 21 cities including:

  • Aalborg, Denmark: Traffic congestion early-warning system
  • Barcelona, Spain: Regenerate neighbourhoods using vacant space
  • Boston, USA: Rethinking road castings
  • Christchurch, NZ: Transformational lighting system
  • Eindhoven, The Netherlands: Data exchange on public facilities and activities
  • Fukuka, Japan: Smart international conference destination
  • Lagos, Nigeria: Networked standalone content hotspots
  • Lavasa, India: Social uplift and empowerment
  • London, UK: Energy and greenhouse gas measurement
  • Mexico City, Mexico: Digital tools for better, healthier ageing
  • Oulu, Finland: Encourage visitor engagement through technology
  • Paris, France: Making outside seating more resilient
  • Rio De Janeiro, Brazil: Accessible healthcare in intelligent cities
  • Rosario, Argentina: Network of green homes
  • San Francisco, USA: Storm response coordination tool
  • Sant Cugat, Spain: Smart Cityscape - maximising existing resources
  • Sheffield, UK: Capturing and distributing industrial heat
  • Tacoma, USA: Sustainable return on investment tool
  • Terrassa, Spain: Connecting people to progress
  • York, UK: Reducing health inequality in York

I think the list above, together with the diverse range of strategic issues cities identified in past years, demonstrates the potential range of challenges that crowdsourcing can be used to help cities solve.

Given the global range of participating cities in the LLGA program, my question is - where are the Aussies? 

Is it that our governments have single-handedly solved every strategic challenge in our cities?
(I don't believe this is true)

Or is it that Australian governments are dropping behind the rest of the world in adopting innovative approaches to solving challenges - afraid of involving citizens more broadly in finding solutions?
(I hope this isn't true!)

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Tuesday, December 11, 2012

Should politicians tweet (and how should they if they do)?

Yesterday the Sydney Morning Herald reported that the Liberal Party had 'slapped a social media gag on MPs'. While the article didn't live up to the sensation of the headline, it did touch on an area I had provided a media comment on last week.

As such I thought I would publish my full notes, edited and updated with a view to the content of this article.

Firstly, I think social media has become an important 'toolkit' of channels for politicians to use to engage constituents, stakeholders and the media.

While politicians may personally choose whether or not they wish to use social media, based on their available time, need for the reach and comfort with the technology, when parties actively or passively gag politicians on social media it sends a dangerous message - the party can't trust its own electoral candidates to behave appropriately in public discourse, so why should the public trust these candidates in public office?

I think that if a party can't trust its candidates to behave properly online or provide clear guidance to candidates on how to use social media effectively, the issue is with the candidate selection, not the channels (social media).

Effectively if a politician isn't able to present themselves appropriately through social media channels, perhaps they need to consider a different career (and political parties should not pre-select them).

In my view, in modern societies the majority of politicians at all levels of government should engage through appropriate social media channels.

These channels help amplify their direct public voice (uninterpreted by traditional media) and allow politicians to interact more broadly and deeply with constituents and interest groups than is possible through time constrained face-to-face events and meetings or traditional media channels.

Also, many of the constituents politicians can reach through social media are far harder to reach through other approaches and so the service allows them, as it allows brands and government agencies, to reach people who otherwise would not engage with them through other channels.

Looking specifically at Twitter as a channel for politicians (already used by a majority of Federal politicians in Australia), too many politicians are still using the service purely as a one-way tool for linking to media releases or 'vanity posts' they've made in traditional media outlets or in their own sites.

This is a valuable use of Twitter and, where politicians are Ministers or act in an official or honorary capacity for a particular movement or cause, they definitely should retweet tweets by the agencies and organisations they are responsible for. However if news announcements and retweets are the main or sole use of a Twitter account, followers will quickly switch off and ignore the politician as they're not adding value.

Politicians also should avoid using Twitter mainly or only for political positional and ideological statements such as "The Liberal party is committed to doing X - read about it in our site". These are commonly one-way closed statements and generally don't provide the space for politicians to engage in active conversations with the public. While important for positioning individuals and parties politically, when tweeted too often they can damage the credibility of politicians - making them appear interested only in making motherhood statements rather than engaging communities in real conversation.

I believe politicians need to consider Twitter as an engagement tool - like a meeting in their electorate or in-promptu drop-in at a shopping centre. It should be used by politicians and parties to engage actively with citizens and with groups discussing particular issues or topics.

They definitely should use Twitter's service to announce news and ideological positions, but also should use it to engage in discussions around the edges, and on topics where their party or themselves personally are still building an understanding of an issue and are willing to listen to and test ideas.

This use of Twitter for engaging in conversations can be conducted in a more structured manner than simply randomly responding to user tweets at different times when the politician is online. I recommend that politicians consider scheduled 'tweet-ups' with their constituents where they invite people to have an hour or two hour long conversation on a given topic. This has been successfully executed by the ACT Labor party through their Twitter cabinets, and can similarly work for individual politicians as it can for parties or cabinets.

To use this approach effectively, the politician or party should define a scope or topic for each conversation - this allows them to refrain from responding to hecklers who wish to go off topic.

It is important to set a hashtag for these events (in aggregate rather than individually) and promote them before the event to inform potential participants.

Politicians should to be prepared to respond quickly to comments - even having an aide or two involved to answer side questions and allow the politician to focus on the 'meat' of the conversation. If they are engaging in a conversation about their portfolio as a Minister, they should involve their agencies as well - if they have Twitter accounts (and if they don't, they should be asking why!)

Finally, the use of Twitter to talk about what someone had for breakfast or their daily activities is often maligned ('who cares what I had for breakfast'), however it is important part of establishing a human connection between the tweeting politician and their constituents.

In face-to-face conversation it is normal to engage in pleasantries and small talk, comments about the weather, asking how people are. This is a conversational tool for establishing a connection and building an initial trust relationship.

In social media there is a similar, if not greater, need to establish a connection and, when tweeting, politicians who talk about what they are doing and engage in conversation about it (such as asking for movie suggestions - as Kevin Rudd has done) help build trust and active engagement with constituents - so long as they are genuine and not forced or exaggerated.

To break tweeting down in percentage terms, I'd say politicians should tweet in roughly the following proportions (though each should adjust this to suit their particular positioning and strategy):
  • Announcements (media releases/decisions/actions): 10%
  • News (tweet headlines and link to statements/articles/posts): 10%
  • Retweets (of agencies/causes/related parties): 10-20%
  • Inpromptu engagement (responding to interesting tweets/correcting misinformation): 20-30%
  • Scheduled engagement (organised tweet-ups/twitter chats): 10%
  • Activities (where they are/what they are doing): 20-30%
Are Australian politicians using Twitter effectively?
A few are with, federally, Malcolm Turnbull, Kevin Rudd and Kate Lundy standing-out, through the entire Greens team have been growing their effectiveness, as has the Prime Minister who, after a shaky start, has found her own social media rhythm.

At state/territory levels Katy Gallagher and her cabinet are very good at using Twitter - possibly because they've had so much practice and have considered it a useful and effective way to engage with the ACT community for some time through their Twitter cabinets. Kristina Kenneally was also quite effective, as are several current State Premiers, Ministers and a few back benchers.

I'm not aware of any stand-out local councillors tweeting, although as this is more localised and fragmented due to the number of councils, there may be many great councillors out there.

Overall our politicians primarily appear to follow other politicians and traditional media representatives, shaping their tweets to these audiences.

The public remain more spoken at than too by most politicians - an issue that appears linked to political parties seeing the public as a passive group, rather than an active and involved audience.

In conclusion, few politicians use Twitter effectively - but they should. Twitter, and other social media channels, shouldn't be seen solely as a way to broadcast political positions and decisions, but as a channel to tap the wisdom of the crowd - sourcing ideas and perspectives that rarely filter their way to Ministers through public sector or political machinery.

This does involve a level of judgement and skill on behalf of politicians to be able to identify good ideas, test them and debate them in a public way, which few of our politicians appear to have really learnt, and poses one of the biggest challenges for the future of Australia.

Measuring Twitter's effectiveness for politicians
While many organisations do look to Klout or Kred scores, follower numbers or even semantic-type analysis through services such as Brandtology as a way to measure their effectiveness, it is important to keep in mind that these don't measure actual engagement or influence and simply reflect interactions.

While they are useful metrics to track, they don't accurately quantify whether politicians are building trust and respect online, getting their messages across or actively engaging the community to help foster deeper political engagement and inject new (and sometimes better) ideas into the political process.

To assess effectiveness for politicians using Twitter it is important to consider the level of retweeting and sharing - including how broadly politicians retweet community members, not just their own parties or media. Other factors should also be considered, such as the community's level of @ responses (in Twitter terms) to community members, as well as participation in hashtag (#) based discussions on topics related to the politician's portfolio areas and political interests.

Another measure of effectiveness - or at least notoriety - is the number and sophistication of the parody accounts for a politician. If I were a senior Minister or Shadow Minister and didn't have someone parodying me on Twitter in a humorous and subtle manner, then I would be worried that I wasn't really cutting through to my constituency and having an impact. Boring and unengaging politicians are less likely to achieve a long future on the government's front-bench.

Finally, politicians and the media should judge the effectiveness of politicians' engagement on Twitter through actual engagement - looking at the relationships they are building and the engagements they are having. This tells a story beyond the statistics - just as OpenAustralia's statistics on how often politicians speak in parliament only tell part of the story as to how effective those politicians are at getting things done in their electorates.

Politicians are already being judged on social media - but verdicts are not necessarily in
Politicians are already being judged on Twitter and other social media channels by their acts and words - how often, broadly and deeply they engage. Those who primarily make announcements, or selectively follow and retweet their political colleagues and the press gallery, are being judged harshly - even if this isn't necessarily obvious to them.

Politicians who are actively engaging, building trust relationships, debating politely with those who hold opposing views, use linking, retweets and hashtags wisely and are otherwise acting as good Twitter 'citizens' will reap the benefits through trust and respect over time. They are also exercising their social media muscles and building skills that will help them in their future careers as other social media channels emerge and become important for engagement with the public.

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Monday, December 10, 2012

Australian government's opportunity to rethink the role of Government CIO

A few weeks ago Ann Steward, the Australian Government Chief Information Officer (CIO) and Deputy Secretary leading AGIMO (the Australian Government Information Management Office) announced she was retiring from the public service after seven years in her current role.

Her announcement was widely covered in the media, and there's been a number of public and, I am sure, private thanks and congratulations to her from her (soon to be) former colleagues across the Australian Public Service, from the present and from former Australian Governments for her work in the service of Australia.

I'm not going to add to this chorus, other than to say that I believe Ann performed admirably, given the opportunities and constraints of her roles and duties.

Instead I want to look forward - to consider how this is an opportunity for the Australian Government.

When Ann took up her role in 2005 as Government CIO, about 67% of Australian households had a computer and only 56% had internet access. The majority accessed the internet via dial-up (67%), with only 28% using broadband (with most broadband 2Mbps or less in speed) (ABS Household use of Information Technology 2004-2005 - PDF).

YouTube and Google Maps were new, both launched in February 2005, while Facebook was over a year away from extending beyond universities to the public (in September 2006). Geocities and MySpace ruled the roost.

Government's online IT efforts were focused on eGovernment - streamlining the speed and cost of services through online forms and reports. Government 2.0 had only just been coined as a term and the use of social media for government engagement was barely on the radar of the most progressive public servants.

The role of Australian Government CIO was defined in the context of these times. AGIMO was focused on providing IT leadership to agencies around egovernment, but had a weak mandate when it came to doing more than advising or suggesting and had no mandate at all for supporting and encouraging other forms of online engagement by agencies.

We now live in a different world. Close to 100% of Australians use the internet for an average of over 48 hours per month online. The overwhelming majority of Australians use broadband (96%) and it is their most popular way of engaging with governments.

Social media rules the roost online, with Social Media News reporting that over 11.5 million Australians are using Facebook, 11 million use YouTube and 3.7 million use Blogspot - each month.

Internationally we've seen many governments introduce strong central mandates for the use of the internet in service provision, public engagement, policy development, accountability and transparency.

The US and UK have introduced strong central government CIO roles, who were not only first amongst equals, but who were mandated and empowered to proactively lead whole-of-government agendas for IT, particularly online.

Australia's government has an opportunity to similarly rethink the role of Government CIO - whether the current role definition, whole-of-government responsibilities, placement (currently in the Department of Finance and Deregulation), funding and objectives.

There is an opportunity for Australia to follow the bold leadership of other nations to mandate a more powerful and central role for the Government CIO than was previously the case. A role that allows the CIO to mandate and enforce standards on agencies, rather than simply providing advise and support which can be ignored.

The main risks that I see right now are that Ann Steward's replacement is appointed as a matter of procedure - selecting the best person for the currently defined role, rather than reconsidering how the role should be defined. This will send a critical message to agencies, the media and the public that the Australian Government is still living in 2005, seeing the internet as a 'nice-to-have' cost-efficiency channel alongside their other one-way engagement channels, rather than as a paradigm shift in how societies interact with each other and with governments.

The second risk is that the role is redefined behind closed doors, not secretly, but through old practices, where a small group of people decide what is appropriate without consultation with the broader engaged community. This would send a message that, while government recognises the challenges brought on by the digitalisation of engagement, it is not yet ready to embrace the opportunities - to bring a larger set of voices into the conversation and pursue more transparent and accountable governance.

I've heard nothing about the process for replacing Ann as yet, and the government and Department are likely still coming to terms with her decision and the ramifications. There's still opportunity to consider taking a different approach to what is becoming an increasingly important central role for spearheading the necessary cultural and IT changes in government to help Australia's government remain fit and competitive for the 21st century.

The process and the new appointment could have a large impact on how Australian Government employs IT and engages online to meet the needs of society, the type of level of impact that could see individual governments rise or fall based on how well they meet community needs.

I hope that the Australian Government takes up this opportunity, providing strategic leadership by reconsidering the role of Government CIO and opening the doors to hear the views of the many engaged stakeholders who have thoughts as to what the role could be and how it could support the government in achieving its broader policy and service delivery goals - all of which now rely on IT and the internet for public engagement, promotion and delivery.

This would send a strong positive message to current and prospective public servants, to the community, industry, the media and to other nations - that Australia is one of the powers to watch in the 21st century.

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Thursday, November 22, 2012

Hindsight: Government by the people, for the people but not yet OF the people -

This is a great video regarding innovations in participation, citizen engagement and deliberative democracy, with a panel discussion involving,

  • Professor Archon Fung, Harvard Kennedy School
  • Mr. Richard Dobson, Founder of Asiye Etafuleni, South Africa
  • Mr. Robert Miller, Director of the Minneapolis Neighborhood Revitalization Program, USA
  • Dr. Henry Tam, Deputy Director of Community Empowerment Delivery, UK
It took place back in 2008, but remains extremely relevant and current to the trends of today.


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Monday, November 19, 2012

But we're the experts! Why the 'internal expert' democratic governance model is gradually failing and what can be done about it.

Most public sector agencies are designed as centres of expertise on policy and service delivery.

By gathering, or training, experts in a given topical area and marshalling and directing this expertise to resolve specific issues and goals, agencies have been designed to design and deliver effective and sound policy and service delivery solutions to governments for communities.

Sure these powerhouses of expertise consult a little on the fringes. They access academia and business to provide 'fringe' expertise that they cannot attract into their agencies and engage with NGOs, community groups and individual citizens to check that service delivery solutions meet the 'on-the-ground' needs of specific communities.

This is necessary for fine-tuning any policy or service solutions to meet specific needs, where cost-effective to do so.

However the main game, the real policy powerhouse, are the government agencies themselves, who take on the roles of researcher, think tank, gatekeeper, designer and deliverer through their central pool of expertise.

This is a longstanding - even 'traditional' approach to governance. It was designed and adopted in an era where geography, communication and education limited the extent and access to expertise in a nation or community. Where, often, many people were disempowered politically and economically through limited access to information and knowledge.

Consider Australia at Federation in 1901. 

The new Commonwealth Government, in addressing national issues, had to serve a population of 3.7 million people (smaller than Victoria's population today), with an average age of 22 years old, dispersed over 7.7 million square kilometres.

There was no telephone, radio, television or internet, however the overland telegraph, which gave Australia high-speed communication with the world, was 30 years old, having been completed in 1872 and extended to Perth in 1877. While most communication travelled at the speed of a fast horse, train or ship, it was possible to share information across Australia the speed of light, though at the rate of only a few messages at once. This telegraphic networked served as Australia's communication backbone for almost another fifty years, until telephones became popular after World War II from 1945.

In 1901 Australia had one of the highest literacy rates in the world (80%) with school compulsory to 13 years old, though attendance was not enforced, many remote communities didn't have access to schools and Indigenous Australians were excluded. Literacy meant basic reading and writing, with the ability to add and subtract - the books issued to 13yr olds today would have been far beyond the ability of the majority of students in 1901.

The majority of Australia's 22,000 teachers hadn't attended a teacher's college, generally serving an apprenticeship as 'pupil teachers' and few 'technical colleges' existed to teach advanced students.

In 1901 there were only 2,600 students at Australia's four universities (0.1% of our population) and CSIRO wasn't even an idea (formed 1926). There wasn't a record of how many Australians had received a university education until the 1911 Commonwealth census, which reported 2,400 students at university and 21,000 'scholars' (with their level of education undefined).

In this environment, expertise was rare and treasured. Governments employed the cream of Australia's graduates and were almost the sole source of expertise and thinking on policy issues that the new nation had to address.

The 'government as centre of expertise' model made sense, in fact it was the only viable way to develop a system capable of administering the world's smallest continent and one of the largest, and most sparsely populated, nations.


Jump forward a hundred and ten years, and Australia is one of the most connected nations on the planet, with 98% of our 22 million citizens having instant access to the world through the internet and virtually every Australian having access to telephones, radio and television.

Education is compulsory to 15 or 17, with the majority of teachers tertiary educated and school attendance strictly enforced - including for Indigenous Austalians. We have about 41 universities, ten times as many as in 1901, as well as over 150 other tertiary institutions, with over 21% of Australians having received tertiary education.


As a result, the 'government agency as expert' model is failing.

Across our population there's far more expertise outside of government than within. Governments struggle to attract and retain talent in a global market, hamstringing themselves by restricting employment to Australian citizens, while the commercial sector internationally will happily take Australia's best trained minds and put them to use elsewhere in the world.

Despite this, government's basic model has barely changed. Agencies are structured and act as 'centres of expertise' on policy and service delivery topics.

True, there's a little more interaction with academia, with business and even with citizens. However agencies remain structured as 'centres of expertise' for policy design and service delivery, designed to serve communities with limited communication or education - limited capability to do for themselves.

This model may remain effective in certain parts of the world, in nations where literacy is low, geography remains a barrier and communication infrastructure is weak - like Papua New Guinea, regions in the Amazon and some other remote areas and developing nations.

However in developed nations, with high literacy, substantial tertiary education, where geography is no limit to communication and access to media and internet are almost universal, does the approach retain the same merit?

A 'centre of expertise' approach also has many downside risks which are necessary features of the system, providing the separation and public trust required by governments to operate in this way.

For example, when government agencies structure themselves as the experts, they need to maintain a level of mystique and authority to justify public trust that they are providing the best advice and solutions. 

Just like a religion has special rituals, and restaurants rarely let you see how their kitchens operate in order to preserve the trust of their worshippers and customers, government agencies conceal their day-to-day operations from scrutiny to maintain a mystique of expertise and create a clear separation between the 'agency business' of government and the external workings of society. 

This often involves keeping policy development processes hidden behind a wall of secrecy, bureaucratic language and bizarre semi-ritualistic procedures. 

This is also why, despite FOI and other approaches, governments largely remain secretive about their processes for designing policy. They can be messy, which may reduce trust and call into question the expertise of the agency or government.

As a result, if you're not a policy expert, in most countries it is unlikely that ordinary citizens have much knowledge of how an agency has developed a given policy, who was involved (formally or informally) or why certain decisions were reached. These activities are done behind closed doors - in the confessional, behind the kitchen wall, backstage - with all their inherent messiness, testing of 'dangerous' ideas and economic modelling of who wins and who loses with any specific decision treated as confidential and secret knowledge.

This leads to a second issue and a rationalisation. As the public isn't aware of how a specific policy or service was developed, generally seeing only the final 'packaged' solution, agencies can reasonably and logically argue that the majority of the public have little to add to the policy process. 

'Expert' policy officers can argue that; the public doesn't have sufficient context, doesn't have all the facts, doesn't understand the consequences of decisions or the trade-offs that had to be made.

And of course this is true. Because the public were not part of the process, they did not go on the same journey that the public sector 'experts' went on to reach a particular policy conclusion.

The public is told 'trust us, we're the experts', and again this is indeed true. Only the policy insiders had the opportunity to become the experts, all others were kept outside the process and therefore can never fully understand the outcome. 

Success in implementing policies and services relies on the public trusting agencies and governments to be the experts. To trust them to do their jobs as the 'experts' who 'know better' than the community. However the 'secret agency business' of policy and service design can feed on itself. Government may attempt to keep more and more from their citizens as, from their perspective, the more they reveal the less the public trust agencies. 

This is a tenuous approach to trust in modern society, where scrutiny is intense and every individual has a public voice.

If the agency policy experts, in their rush to meet a government timetable, overlooked one factor, or misunderstood community needs, a policy can quickly unravel and, like an emperor with no clothes, the public can rapidly lose faith and trust in government to deliver appropriate solutions.

In this situation it is rare that an expertise-based agency or government will be willing to publicly admit that they misunderstood the issue, convenes the people affected and expertise in the community and discusses it until they have a workable solution. It does happen, but it is the exception not the rule.

Instead, the first reaction to external scrutiny is often to protect their position and justify why the public should trust them. They may draw the wagons round, either seeking to bluff their way through ('you don't understand why we made these decisions, but trust us'), 'hide' the failure under a barrel (it was a draft, here's the real policy), or to tell the public that the agency will fix the issue ('trust us this second time'). 

In some extreme examples, governments may even cross lines to protect their perceived trust and reputation - concealing information or discrediting external expertise in order to justify the expertise inside their walls and try to regain public trust.

There are other risks as well to the government as expert model. Policy experts, who have worked in the field a long time, may not accept the expertise of 'outsiders' who appear to be interloping on their territory ' who are they to tell us what we should do'. Agency experts may become out-of-date due to not working in a field practically for a long time, they may hire the wrong experts, or simply not hire experts at all and attempt to create them. 

In all these cases, agencies have a strong structural need to preserve public trust and their integrity - which may often exhibit itself as 'protecting' their internal experts from external scrutiny, or otherwise attempting to prevent any loss of reputation through being exposed as providing less than good advice.

These risks mean that the government as expert model is under increasing pressure.

A more educated and informed citizenry, with high levels of access to publication tools means that every public agency mistake and misstep can be identified, scrutinised, analysed and shared widely.

Each policy failure and example of a government agency protecting itself at the expense of the community. Each allegation of corruption, fraud or negligent practice - whether at local, state or national level - contributes to a reduction in trust and respect that affects most, if not all, of government. 

Of course this government as expert model hasn't completely failed. There are areas that the community isn't interested in, where the government is indeed the expert or where it would be dangerous to release information into the public eye - where we do have to trust the governments we elect to act in our best interests without the ability to scrutinise their decisions. These areas are shrinking, but some are likely to always remain.

However the model started fraying around the edges some time ago and we see it represented today in the increasing lack of respect or trust in government. 

Citizens don't compartmentalise these failures in ways that governments hope they will, often seeing them as systemic failures rather than individual issues.

As a result citizens trust governments less, have less faith that governments can develop appropriate policies and services and turn even more scrutiny onto agencies - even when unwarranted.

The failures of the government as expert model are only likely to grow and extend, with greater scrutiny and greater pressure on agencies to perform. This, unfortunately, is likely to lead to more errors, not less, as governments seek to make faster decisions with fewer internal resources, less experts, less time.

So how does this failing model get resolved? What are the alternatives approach that governments can adopt to remain effective, relevant and functional in a society with high literacy, education, access to information and almost universal capability to publicly analyse government performance?

In my view the main solution is for governments, except in specific secure topics, to turn themselves inside out - changing their approach from being policy and service deliver 'centres of expertise' to being policy and service delivery 'convenors and implementors'.

Rather than seeking to hire experts and design policy and services internally, agencies need to hire people who can convene expertise within communities and from stakeholders, marshalling it to design policy and codesign service and focus on supporting this process with their expertise in structuring these approaches to fit the realities of government and implementing the necessary solutions.

This approach involves an entirely transparent design process (for both policies and services), making it possible to inform and engage the community at every step.

Within this approach, government agencies gain the trust of the community through managing the process and outcomes, not through being the expert holding the wisdom. The community doesn't need to trust a black box process, it comes on the journey alongside the agency, developing a deeper and richer trust and support for the outcomes. As a result, the energy of the community is aligned to support the agency in making the policy succeed, rather than being disengaged, or actively opposing the policy and leading to failure.

Government becomes an active participant and enabler of the community, reducing the cost of communicating information and influencing citizen ideas as citizens are influenced through their participation or observation of the proces.

This approach does require substantial education - both within government and within the community - to ensure that all participants are aware and actively engaged in their new roles. It can't, and shouldn't, be introduced into all agencies overnight and there are some policy requirements where security should take precedence and processes cannot be as fully revealed.

However the approach could be introduced relatively easily (and some governments around the world have done this already). For instance, a government could select three to five issues and put together taskforces responsible for taking a collaborative approach to deliver specific policy or service solutions. 

These taskforces provide a 'public secretariat' for managing community and stakeholder involvement, acting as facilitators, not operators, to marshal community engagement in the design process.

This could even be done at arms length from a government, with taskforces drawing on expertise from outside public sector culture to avoid accidental imposition of elements of a central command and control model, provided they include core skills from the public sector necessary to ensure the policies or services developed can be effectively and practically implemented by government.

This process would test the public policy design model, capturing learnings and experiences - not from a single process run once, but from an parallel process, with multiple taskforces running at the same time to test the real-world impact in a reduced timeframe. Learnings from the taskforces would be aggregated and used to build a more complete understanding of how to adopt the approach more widely within agencies.

Provided governments committed to the outcomes of these processes, and selected issues of interest to the community, this approach would provide solid evidence for the effectiveness (or otherwise) of a facilitation/implementation, rather than an internal expertise, approach to governance.

Alongside this moderated approach to public policy development, a complementary citizen-led policy engagement approach could be introduced using an ePetition or ePolicy methodology.

Mirroring the approach taken in other jurisdictions, where the community is given a method to propose, develop and have debated in parliament, citizen policy and legislation, this would provide another route for citizens to engage with and understand the complexity of policy development and build an alternative route for high-attention issues for which governments are not prepared to take immediate action.

This approach has been adopted in several forms overseas, such as the ePetition approaches in the US and UK, where any petition with sufficient votes receives the attention of the government and, in the case of the UK, is debated in Parliament.

more rigorous model is used in Latvia, where citizens are supported to design actual legislation online and, if they can marshall sufficient support, their bills go to parliament, they get to speak on them and the parliament votes them up or down.

This last model is beginning to be introduced in Scandinavian countries and Switzerland has long had a similar process, pre-dating the internet, which allows greater participation by citizens in decisions.

So, in summary, the 'internal expert' model designed for use in nations with limited literacy and education and poor communication, is failing to serve the needs of highly educated and connected nations, such as Australia, leading to increasing citizen concern and plummeting trust in governments.

To address this, governments need to adapt their approaches to suit the new realities - environments where there are more experts outside of government than inside and where citizens can universally scrutinise governments and publish facts, analysis and opinions which serve to increasingly force governments into difficult and untenable positions.

The key changes governments need to make is to turn themselves 'inside out' - exposing their policy and service delivery design and development processes to public scrutiny and engagement and becoming facilitators and implementors of public policy, rather than the expert creators of it.

While some areas of governance need to remain 'black boxes', many can be opened up to public participation, building trust with communities by bringing citizens on the journey with agencies to reach the most practical and appropriate solutions.

This will rebuild trust in governance and allow governments to improve their productivity and performance by tapping a greater range of expertise and building an easier path to implementation, where citizens support agencies, rather than oppose them.

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Friday, November 09, 2012

How Asia is taking the Gov 2.0 lead and Australia needs to look north for inspiration

Over the last few days in Singapore I've had the opportunity to have some very interesting discussions with government and academic representatives about the state of egovernance and Government 2.0 across Asia - perspectives we all too rarely hear in Australia.

This is a major shame for government officials in Australia, who are not exposed as regularly to the fantastic insights and practices from countries that are, in some areas, leading Australia in their online engagement.

For example, South Korea has been rated first in egovernment globally since 2010 by the UN in their bi-annual E-government survey. In the latest 2012 result, Australia is ranked 12th, third in Asia-Pacific behind South Korea (1st) and then Singapore (10th) but ahead of New Zealand (13th) and Japan (18th).

I was fortunately enough to speak with a representative of the Ministry in South Korea responsible for their egovernment program and it is clear why they have achieved that position.

With support from their President down, a mandated government CIO role, long-term development strategy over more than ten years focusing on both supply (IT infrastructure) and demand (usability and access), the commitment of 1% of the government's budget to the provision of e-services and infrastructure and a unified whole of government change program to educate and support public servants, South Korea has hit the mark on the right way to implement a major change in national institutions.

Other countries in Asia are also being dynamic and adapting to their increasingly vocal online audiences.

Malaysia, where around 60% of the population have internet access, has over 12 million Facebook users and roughly 1.6 million active Twitter users - similar to Australia's 11.5 million and 2 million respectively. With a promise made in 1998 by the government to keep the internet censor-free, Malaysian government Ministers and Departments are making broader use of blogs for civil engagement than their counterparts in Australia.

Brunei, a small developed Asian nation that some Australians may not even be aware of (as it has only 400,000 people and a land area roughly twice that of the ACT), collaborated with South Korea to recently launch an E-Government Innovation Centre (eG InC.) designed to help the government achieve the Brunei 2035 target to establish a knowledge-based economy. The eG InC. was recognised in the 2012 Futuregov awards, winning the citizen engagement award.

I also learnt this trip about Singapore's appointment of a Chief of Government Communications, a new role created from 1 July 2012 designed to support co-ordination, information and resource sharing across the communications teams within Singaporean national government departments.

The Singaporean government created this role after the ruling party received the lowest vote in their history and recognised that government communication was an area that could be improved to better serve citizen needs.

Some might note similarities to the situation in Australia, if not in the governance solution.

One of the initiatives launched since this appointment has been a national conversation with Singaporeans regarding their issues and expectations towards 2030, involving a year long process to engage the entire nation in identifying major concerns and trends which the government can influence.

These are only some of the stories I've heard over the last few days, but are representative of the steps forward being taken in Asia to adopt digital and web 2.0 technologies to improve governance and drive future productivity and national wellbeing.

While Australia has many notable achievements in the Government 2.0 area, and I was able to share a number of them with people from across the region on this trip, there is much for Australian governments to learn from the approaches being taken in nations to our near north, as well as from those far to our west such as in Europe and the Americas.

With the release of the Australian Government's Australia in the Asian Century white paper - which was favourably commented on by many I've met this trip - it is time for public servants to look north for innovations and inspirations, as well as west.

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Monday, November 05, 2012

Australia's e-tax service hits 20 million lodgments over 13 years - an egovernment case study

Most people under the age of 35 probably don't remember a world without e-tax, a system developed by the Australian Tax Office to make it simpler and faster for Australians to complete their tax returns.

Before e-tax was introduced in 1999 Australian taxpayers all had to do their tax by hand, or get an accountant involved even for the simplest tax returns.

I still remember labouring over the complex and long (130+ pages) pre-eTax tax packs, like this 1995 Tax pack (PDF), a scanned version that has been archived in the ATO website. Even looking at this old tax pack makes me feel jumpy and tense - although these packs attempted to make tax easy, they were still daunting to complete.

While early e-tax software was a little rough around the edges and wasn't available for platforms other than Windows (a point of contention for Apple fans), it immediately made tax time much less of a burden.

The software has developed a great deal since 1999, become much easier to use and added useful functions such as autofilling employer group certificate information if you have an internet connection. e-tax now caters for a much broader group of taxpayers than when it was first created.

Sure e-tax still isn't available for Apple or Linux, but having a product for 85% of the market is far, far better, in my view, than not having one at all. As an Apple user myself, I have no problem with using a secondary PC to do my tax if it saves me time and effort overall (though an Apple version would be a nice-to-have, as would, now, a tablet version).

Last week I noticed an announcement that e-tax had just reached 20 million lodgments (as at 31 October this year). So I asked the ATO for some information about e-tax over the years - who is using it and where they live.

The information I received provided an interesting glimpse into the history of e-tax.

Growth of e-tax

In 1999, the year e-tax first launched, the tool was used by only 27,146 people to lodge their tax. By 2011, the latest available full year of data this had grown by 74 times to 2,600,228 people.

The service has grown every year, at an average rate of 43% over its 12 year life. This year looks to be no different, as e-tax lodgments only took four weeks to reach a million, compared to five weeks in 2011.

With over 2.5 million e-tax lodgments by the end of October 2012, and as the ATO doesn't 'close the books' until May 2013, e-tax is extremely likely to reach twelfth consecutive years of growth in absolute lodgement terms.

However while this is impressive, e-tax growth has slowed substantially over the last four years, to a rate of around 5% per year.

This is barely larger than the overall growth in tax returns, which suggests that e-tax has reached a plateau in usage. This isn't a bad thing overall - e-tax has been very successful and isn't in decline, however it has reached a point where the ATO might wish to consider expanding or redesigning e-tax to encourage a new group of tax payers to leap on board, or at minimum adopt a new marketing approach to encourage more people to trial the service for 2013.
e-tax lodgments from 1999 to 2012 (2012 is a partial year only) Source: ATO

e-tax demographics

It was also interesting to look at the demographics for e-tax, which the ATO was able to supply for 2011 (and I hope earlier years will become available as well, to show how the demographics have changed).

Gender was very balanced, largely reflecting Australia's population, with 48.9% of lodgements being by males and 51.1% by females.

However the average e-tax user was young and earned far less than the average weekly wage. In fact almost two-thirds (65%) of e-tax users were younger than 40 years old, with only 12% being aged 55 or older and half (51%) had an income of $21,600 or less, with only 11% earning $63,001 or more in the 2011 financial year. (see tables below).

This might reflect the digital enthusiasm of younger people, where pre e-tax generations may not be as familiar or comfortable using an e-tax system. It may also reflect the more complex tax situations of older and better paid Australians, which may require the aid of accountants.

Hopefully e-tax users are 'ageing', just as internet users are. If this is this case, which would need a number of years of e-tax demographics to detect, then it is likely that people who take up e-tax are sticking with it, meaning that the older and better paid groups will become more highly represented over time.

Age group
e-tax users
Percentage
18 yrs or less
105,284
4.30%
19 - 24 years
506,869
20.72%
25 - 39 years
991,412
40.52%
40 - 54 years
549,727
22.47%
55 years or older
293,575
12.00%
Total
2,446,867
100.00%

Income
e-tax users
Percentage
Less than zero
9,437
0.39%
Equal to $0
8,342
0.34%
$1-$6,000
146,675
5.99%
$6,001-$21,600
1,098,806
44.91%
$21,600-$63,000
913,771
37.34%
$63,001-$95,000
250,725
10.25%
$95,001 or more
19,111
0.78%
Total
2,446,867
100.00%

The location of lodgers was also interesting, particularly when compared to Australia's population. In absolute numbers, more Queenslanders than Victorians use e-tax, despite Victoria's 20% larger population, and more ACT residents than Tasmanians, despite Tasmania having 50% more people than the ACT.

Comparing e-tax usage against state populations at June 2011, proportionately the leader was the ACT with 21.1% of residents using e-tax. Next was Western Australia with 12.9% of residents followed by Queensland with 12.6%.

The lowest adopters of e-tax by population were the Northern Territory at 9.4%, Victoria at 9.9% and New South Wales at 10.2%. There may be substantial room for growth in e-tax use in these states, although the ATO might find targeted, rather than national, campaigns would best encourage take-up.

Location
e-tax users
Percentage
Population (June 2011)
Percentage
NSW
708,933
0.39%
6,917,658
10.2%
QLD
547,212
0.34%
4,332,739
12.6%
VIC
530,870
5.99%
5,354,042
9.9%
WA
289,235
44.91%
2,239,170
12.9%
SA
196,936
37.34%
1,596,572
12.3%
ACT
75,313
10.25%
357,222
21.1%
TAS
57,291
0.78%
495,354
11.6%
NT
19,857
0.81%
211,945
9.4%
Overseas
21,120
0.86%
NA
NA
Total
2,446,867
100.00%
21,504,702
11.4%


Conclusions


Overall my view is that e-tax has been an extremely successful initiative by the Australian government, encouraging millions of Australians to adopt a digital channel to engage with government.

The e-tax system itself, while necessarily complex (as is the tax system), has been refined to be usable and a far more pleasant experience than the prior paper-based tax packs.

However, like many innovative services and products, e-tax is now reaching a plateau, with little growth in annual usage over the last few years.

Assuming that e-tax saves the government money in chasing people to complete their annual tax chore, and therefore the ATO wants to keep growing e-tax use, it is time for the ATO to review the service to understand who isn't using it and why.

From this knowledge the ATO can make decisions on how to improve and promote e-tax, giving it a new kick in usage and, hopefully, both make tax time faster and easier for citizens and bring in tax dollars faster for government.

The ATO has taken a few steps to promote e-tax already, through media releases, the ATO Facebook page (though the e-tax Facebook page appears to have been deleted) and the video below.

These are a good start, however if with these communications e-tax still only has a marginal increase in usage this year, clearly more will need to be done to boost e-tax to the next level.

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Friday, November 02, 2012

The state of the internet - great overall view from Business Insider

This is a long slide presentation, but well worth reviewing in its entirety, that looks at the state of the internet globally today, the state of traditional media impacted by online and how social media and mobile companies are performing.

Unfortunately it can't be embedded, so you'll have to look at the presentation at the Business Insider site: http://www.businessinsider.com/state-of-internet-slides-2012-10#-1

However below is a taste of what it offers:
US newspaper ad revenue

  • The commercial internet is now 20 years old and has 2 billion active users, leaving 2/3 of the world left to go.
  • In the US 'new media' stocks are valued at three times the value of 'old media', however this includes Apple, which significantly outrates all other players.
  • Digital advertising in the US is making huge gains and now accounts for 20% of ad spend. 
  • Looking at ad revenue, TV remains slightly ahead of digital (42% to 38%), however over the last six years radio has declined (11% to 7%) and print media has been smashed (20% to 9%).
  • US newspaper ad revenues are in freefall (see chart), with no recovery in sight - and TV shows signs of being next as digital video is growing, with PayTV subscriptions in decline.
  • Online portals are in decline as Google, Facebook and others grow, with US citizens now spending more time on social media than in portal sites.
  • Now 1/7 of the world uses Facebook and it dominates social media, however is unlikely to ever earn more than Google. Currently Google still accounts for 80.6% of referrals to commercial sites, while Facebook only accounts for 0.5%
  • Ecommerce is growing rapidly in total spend and share of retail, with mobile just beginning to be important.
  • Global smartphone phone sales overtook PCs last year and are expected to soon dwarf them, with tablets expected to match PC sales by 2016. China now drives about 25% of smartphone sales.
  • US use of mobile apps vs mobile web
  • By 2015, about 80% of internet connections are expected to be mobile, up from 55% in 2010 and none in 2005.Mobile internet users are doing everything that desktop users did online, plus more - such as in-store buying decisions - and mobile usage is soaring.
  • However mobile ads are likely to remain a small part of the equation due to small screens and is growing slower than internet or TV advertising did.
  • Mobile app purchase and use is also growing fast, with people in the US spending more time spent using mobile apps than browsing the web.
  • However we're not in a new tech bubble - the current rate of growth is sustainable.

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Tuesday, October 30, 2012

Integrating LinkedIn into your agency's social media activity

Facebook, Twitter and YouTube have become the staple platforms for commercial and public sector social media engagement in Australia - driven by the level of activity on those sites by Australians.

However LinkedIn, while used personally by many in business and government roles (around 16% of online Australians - over three million people), has lagged behind in its official use, particularly by government agencies.

LinkedIn, it is fair to say, is a curious beast in social media terms. Rather than being a place where people gather socially to chat and build friendships, it is a business networking site for discussing work-related issues and sharing useful resources.

Conversations on LinkedIn are frequently quite detailed, involve case studies and examples, tend to be more fact-based and involve less emotion and opinion than is seen on social networks such as Facebook and Twitter.

While lurking is possible, LinkedIn's real value is in the meeting of professional minds on complex issues, making it far less 'fun' to use, but far more valuable to power users.

I have used LinkedIn for professional purposes for years, building a large network of people I wish to maintain contact with, using it for finding staff, researching organisations and locating particular expertise. I contribute less frequently to groups in LinkedIn, but find several are sources of great knowledge on specific topics.

For agencies the case for LinkedIn use is different to the case for other online tools as LinkedIn is less effective as a communications platform, but can be quite valuable as a recruitment, contact management and stakeholder management tool or as a source of knowledge and expertise across many professional topics.

I believe this difference in purpose has held its use back in government as LinkedIn is less often used by communication teams and more often used by engagement and HR teams - who have been slower to adopt online channels in their every day work.

However, with over three million users, LinkedIn is now becoming important for locating and assessing staff and stakeholders and needs consideration within agency recruitment and engagement strategies. Through an organisation's LinkedIn profile agencies are able to tell potential staff what they do and offer, provide access to careers and information on their key goals and services or products.

By having an organisation page, individuals working at an agency can also link themselves to it - which provides the organisation with a view of which of their current staff are active on LinkedIn and also provides a way to keep an eye on alumni for prospective hiring back or approaching for expertise and knowledge of past events.

Of course, with organisations across Australia, or internationally, sometimes having the same name, registering your organisation with LinkedIn is also important to 'own' it before someone else registers it (if they haven't already). I recall having an interesting experience back at the Child Support Agency where staff in Australia were being accidentally associated with the UK's Child Support Agency before I could establish the Australian listing in LinkedIn.

For certain agencies (IP Australia, Austrade and the Department of Industry, Innovation, Science, Research and Tertiary Education, for example), LinkedIn also offers opportunities to build business connections and lead or participate in appropriate topic groups in far more cost-effective ways that traditional 'round table' engagements.

So who is using LinkedIn right now in government and how?

Unfortunately the use of LinkedIn by agency isn't yet tracked by government social media lists, nationally, in Victoria, NSWQLD or WA.

However, some agencies have begun using it, such as the Department of Prime Minister and Cabinet, FAHCSIA and the Department of Education, Employment, and Workplace Relations which have provided a profile, but no jobs or 'products'.

The Department of Health and Ageing has gone slightly further, listing key campaigns and the Brisbane City Council uses LinkedIn to advertise jobs.

However the government agency most effectively using LinkedIn in Australia that I've come across is  Queensland Health, which has customised its landing page to offer news and updates, lists jobs and provides plenty of supporting information on joining the organisation.

This last example shows what is possible with LinkedIn to attract quality recruits and draw back experienced alumni.

Groups, which are not linked to organisational profiles, also provide ways to connect and engage stakeholders. The most notable one I'm aware of in Australian Government is AusGoal, used to discuss the open access and licensing framework being put in place for commonwealth and state governments and share relevant information from around the world.

It is possible that there are many other government groups on LinkedIn, hidden behind passwords and only accessible to a selected few, as well as the many unofficial government groups publicly listed which government staff already belong to (such as the Online Communicators Forum).

In either case these organisational profiles and groups may offer benefits to agencies beyond the use of social networks for broad public engagement. The real challenge within agencies is to rethink the management and purpose of social media - from communication and engagement with large communities, to also include the use of social networks, such as LinkedIn, in more narrow, focused and specific interactions beyond the communications sphere.

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