tag:blogger.com,1999:blog-8750343339904865739.post2557871738797754245..comments2023-11-02T20:45:14.873+11:00Comments on eGov AU: Paywalls for media providers mean government agencies need blogs and social media moreCraig Thomlerhttp://www.blogger.com/profile/18350603210658700252noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8750343339904865739.post-50628647654765757282012-06-22T08:13:30.731+10:002012-06-22T08:13:30.731+10:00John,
The 'too many options' issue has be...John,<br /><br />The 'too many options' issue has been around for a number of years. Nother new there.<br /><br />That 'mainstream media' news outlets online will no longer be mainstream, is a new issue and one that government communications people will need to contend with.<br /><br />There's precedent as well. We've seen both UK and US government communications professionals shift their focus as a result of the paywalls in those countries.Craig Thomlerhttps://www.blogger.com/profile/18350603210658700252noreply@blogger.comtag:blogger.com,1999:blog-8750343339904865739.post-82246786895282905032012-06-21T09:44:33.375+10:002012-06-21T09:44:33.375+10:00Interesting perspective. However I think you confu...Interesting perspective. However I think you confuse two issues: survival strategies of mainstream media with news distribution strategies of Government.<br /><br />There are many online alternatives already for news releases. Those that need to know use RSS feeds as well there are public funded services such as SBS and ABC.<br /><br />The issue of reaching the unreached has been around for a long time. These draw on theories of gateway associations such as Community NGOs such as RSL, Farmers associations etc...<br /><br />The real issue for Government communications people is that there will be too many options. Not too few. <br /><br />John HilvertJohn Hilvertnoreply@blogger.com