Telstra publishes staff social media training package

Telstra has publicly released its staff social media training package, making the comic-styled multimedia system available on the web at www.exchange.telstra.com.au/training/flip.html

The package recognises that social media is becoming embedded into normal Australian life - including the lives of Telstra's staff.

The training package reflects how social media management is not the province of an IT or Communications branch, but is an executive level consideration for the entire organisation. It also makes it clear that Telstra has made a top level commitment to supporting staff participation online.

I believe Telstra's package will be a very useful reference for government - and commercial - organisations who are grappling with the question of how to empower their staff to participate in social media within the APSC and appropriate organisational guidelines.

I recommend sharing it with your management and HR teams.

Here's a couple of references to the package.

• The media announcement from Telstra
• A review of the package by Lee Hopkins, who was involved in the development of Telstra's social media strategy
• Media coverage by Mashable