Australian Labor Party launches social media website

In a first for a major political party in Australia, the Australian Labor Party (ALP) has embedded blogging, tweeting and video in the heart of its website, relaunching www.alp.org.au as a Politics 2.0 website.

Termed 'Labor Connect' the redeveloped site aims to foster active policy debates, stating that,

We know we won’t always agree about issues and it would be pretty boring if we did. Labor Connect will not always be endorsed policy and its aim is to create debate and discussion about progressive policy development in the Party.

The ALP calls its relaunched site a 'beta' and says there are many additional social media features yet to release. Their comment moderation process is very simple, with four basic guidelines:

• Stick to the topic
• Be respectful
• Be honest
• No Junk Mail

Nielsen recently reported that 9.9 million Australians were active on social media sites and that they used social media for longer than any other nation they studies, with the average Australian spending 6 hours and 52 minutes per month on social media sites.

Besides the site's value in an election year, perhaps it is also an example of what the government is looking for from the public service in departmental engagement.