Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Monday, April 07, 2014

APSC's current online participation guidance becoming an unwanted and unneeded distraction

There's been a great deal of scrutiny of the APSC's revised guidance on social media participation by public servants since it came into effect in early 2012 (coincidentally about the time I left the public service).

Initially dubbed by some parts of the media as the 'Jericho amendments' (sorry Greg!), the 2012 guidance has regularly been criticised by a wide range of commentators including former public servants such as Bernard Keane,  Greg Jericho and myself.

The guidance, Circular 2012/1: Revisions to the Commission's guidance on making public comment and participating online, significantly narrowed the scope of what public servants could personally say publicly online (even while anonymous).

The original APSC Guidance on online participation from 2009 was, in my view, balanced and well-considered. It placed some necessary constraints on how public servants spoke personally in public social media channels about their own agency and the policies they worked on. This original guidance would not have been out-of-place in any workplace.

However the 2012 revision extended this much further, stating that it was not appropriate for public servants to make public comment that was:

"so harsh or extreme in its criticism of the Government, a member of parliament from another political party, or their respective policies, that it raises questions about the APS employee’s capacity to work professionally, efficiently or impartially. Such comment does not have to relate to the employee’s area of work"

In other words - any matter which might be the subject of a policy from any party with representation in parliament, even where the individual public servant was unaware of the policy and regardless of whether the public servant worked in the area.

This covers a large number of policies, from a large number of minor parties - potentially impacting on many areas of a public servant's lives.

For example it could make it difficult and uncomfortable for someone working, say, in the Communication portfolio, to publicly state their concerns about the NDIS, our diplomatic position on Sri Lanka or the treatment of Indigenous people in the Northern Territory - even where they are the parent of a disabled person, have a partner of Sri Lankan descent and their own family comes from the Northern Territory.

'So harsh or extreme' is not well defined by the guidance. It is subject to individual rulings by agency leadership, which could lead to inconsistency, as well as makes the words a potential tool for managers or colleagues to legally bully staff.

There's also no time limit on comments implied in the guidance - so if you've said nasty things online about a local member while at university, before even considering a role in the APS, you have no implicit right of appeal based on when you said it.

Even these types of retrospective comments could still 'raise questions about the APS employee’s capacity to work professionally, efficiently or impartially'.

Effectively, anything you've ever said publicly could be used to expel you from the public service at any future time.

You may note that I left the public service about the time the revised guidance came into effect. Without a doubt this blog would have fallen foul of this guidance retrospectively if I had not.


I saw another impact of the APSC participation guidance a few weeks ago when I spoke at a Records Management conference in Melbourne. In the afternoon there was a broad discussion by delegates of current record keeping legislation at state and federal level.

While state public servants were happy to publicly discuss the issues they saw with their state legislation and how to fix them, several federal public servants refused to comment to the group on Australian Government regarding record keeping law.

One of them confided to me personally that, while he was aware of several major issues with the current law, he was not prepared to air these issues or their potential solutions 'publicly' (amidst a group of his peers and some non-government people at a forum), as APSC guidance on participation meant that if he criticised government policy or laws it could end his career.

Rightly or wrongly he believed this, based on the APSC's Circular 2012/1: Revisions to the Commission's guidance on making public comment and participating online.

I was appalled to see experts silenced and self-censoring in this way. In my view this reduces government effectiveness and productivity by reducing the capability for the public service to improve and develop good policy.


My understanding is that the current APSC leadership remains comfortable with the current phrasing and while many senior public sector leaders and other officers have expressed disagreement with the revised policy to me privately, no-one senior is prepared to 'rock the boat'.

In the words of one public sector senior executive to me, the senior leadership are in 'survival mode' right now and no-one wants to call unwanted attention to themselves which could damage their effectiveness in other areas, or their future career.


Now the Department of Prime Minister and Cabinet's policy on reporting inappropriate social media behaviour has cast another spotlight on this APSC guidance.

The media has portrayed the PM&C's policy as 'dob in colleagues' and on social media it has been portrayed as a step towards a police state.

In my view the actual intent of the PM&C guidance is quite benign.

There's nothing inappropriate about asking your staff to report fraudulent or bullying behaviour by their colleagues when they see it, and many agencies and companies have processes to support this behaviour as it improves workplaces, reducing corruption and improving productivity.

The concept of having staff at Prime Minister and Cabinet report back to the agency if they see their colleagues behaving badly on social media, criticising their own agency or policies, is no different to reporting other inappropriate behaviour.

Except when it is combined with the enormous reach of the current APSC guidance.

The combination of APSC guidance and the PM&C policy make it appear the public service is becoming a political auxiliary to the current government - even though APSC guidance pre-dates the current government and the PM&C policy is otherwise benign.


The high level of attention now cast onto this guidance and policy has now achieved the exact reverse of their intended purpose - they have damaged public trust and respect in the public service and Australian Government.

This is not due to inappropriate online behaviour by low-level public sector staff, but to the risk-averse decision of a few senior public sector leaders, who agreed to put the revised APSC guidance in place.

The current APSC guidance has now become an unwanted and unneeded distraction to a public service which has largely performed exceptionally well on social channels and had very few cases of inappropriate online behaviour by staff.

I would also not expect Ministers to be too happy at having their agendas sidelined by a few senior public servants, who decided in 2012 to enforce APS social media guidance that was too broad, too available to abuse and too invasive for the public or media to ignore.

The current storm will blow over, it always does, however the damage has already been done.

I hope the APSC recognise their part in this and revisit the scope and wording of Circular 2012/1.

It could, with some support and education, lead to improved engagement by public servants in public debate which, given their depth of experience, professionalism and knowledge, would be a good outcome for Australia's democracy.

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Monday, March 24, 2014

In which circumstances should a democratic nation ban access to social networks?

During the UK riots in 2011, the UK Prime Minister suggested shutting down social networks in future riots to prevent information sharing amongst rioters.

Now Turkey has blocked access to Twitter, stating the service was 'biased' and did nothing to stop the 'character assassination' of politicians in the current ruling party accused of bribery.

Like the UK, Turkey is a secular democracy, with a constitution that guarantees freedom of expression, in fact Turkey's constitution goes much further than Australia's constitution, where freedom of expression only covers certain political expression.

Turkey is also a member of the Open Government Partnership (OGP), an international organisation of nations committed to fostering increasing accountability in government through openness and transparency. Though it should be noted that Turkey has fallen behind in their OGP openness commitments.

Australia committed to OGP membership under our last government, however has not completed the tasks necessary to join as yet.

The question this raises for me is when is it appropriate for nations - particularly secular democracies - to block access to social networks and thereby limit the ability for citizens to share information and organise?

The normal practice for nations seems to be to say that if the information shared is illegal, inaccurate or might lead people to commit crimes, there is a place for the courts or parliament to restrict expression across, or access to, any form of media.

This is the position taken both in the UK and in Turkey and has been expressed by democratically elected politicians in other states as well.

However what happens when the law makers decide to legislate to make content that is potentially true, but embarrassing to the government, illegal. Or what happens when a head of state, by degree, bans content that could damage a political party or individual politician?

While there is a case to say that content that is illegal should be unavailable online, and this is a practice Australia already follows with a secret blacklist of banned content and websites (which currently has no review process and no public scrutiny of what gets added to it), it becomes problematic for a democracy when the legislators make laws to block content that is simply 'uncomfortable' to them or their major backers.

This uncomfortable content only becomes illegal because it might affect the interests of individuals or groups linked to the ruling party if the population knew about it - which is also an argument as to why citizens should be told, so they can factor it into their future voting decisions.

There's little evidence that blocking social networks does much to prevent the spread of information - certainly the blocks in Tunisia and Egypt did not change the outcome for the former governments of those countries and looks to be doing little to put allegations of inappropriate behaviour by Turkish politicians back in the bottle.

At times blocks could have the reverse effect, inflaming situations by calling attention to both the content in question and throwing a harsh light on the politicians calling for and implementing blocks. An issue that could otherwise be managed, could easily become unmanageable once a government begins demonstrating it is not as open as it claims to be.

In fact this is precisely what appears to be happening in Turkey, with Twitter use actually increasing following the ban and increasing international attention on the claims being made.

So when is it appropriate for democratic governments to temporarily or permanently ban entire online services?

I would recommend that this is only appropriate when the service is designed and used solely for illegal purposes, such as a social network purely for sharing illegal pornography or buying illegal drugs.

However most services are simply designed to allow people to share content and make no distinction between the type of content they carry. These services should never be blocked by a government, as the damage in preventing legal discussions and content sharing far outweighs the cost of a level of illegal activities and enforcement services can at least track and address illegal activities, which would otherwise disappear underground into places harder for police to uncover.

Discomfort to politicians or prominent people should never be a reason to take any service offline, although there might be legal recourse to address the conduct of individuals using the service - which Australia's defamation laws already covers.

At the end of the day, nations committed to freedom of expression, whether explicitly stated in their constitutions or not, need to reconcile themselves to the increased volume of conversation via social channels and find a balanced path which punishes anti-social behaviour while supporting free expression.

It is clear this is still an area in flux and I trust and hope that politicians around the world recognise that shutting down debate is no longer the best or most appropriate solution to a situation, and could cause them greater harm than good with their constituents.

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Thursday, March 20, 2014

Keep an eye out for the live webinar at 12:30 (AEST) on Content Marketing in Government

Live Webcast poster
From 12:30-1:30pm (AEST) today, Content Group is holding the second of its live webinars, this time on Content Marketing in Government.

The webinar features a panel including Gina Ciancio, Senior Social Media Advisor at the Department of Human Services, Kanchan Dutt, Senior Manager Media and Communications at ACT Government, and myself.

It will be broadcast on Canberra Live and available after the event if you don't have time to watch today.

It should be a very interesting look at an area that government still struggles with - how to develop and provide the right content, at the right time, to the right people, through the right channels to influence in the right ways.

There will be a particular focus on Community Engagement and on mobile content.






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Friday, March 14, 2014

Launching my Kickstarter crowdfunding campaign at BarCamp Canberra

Tomorrow is BarCamp Canberra, a festival of ideas and experiences, where participants decide what to present and attend on the day.

While it is hard to predict what people will talk about, I expect topics will range from technology and design to open data and social change, with a seasoning of personal experiences and interactive workshops.

For my own contribution to BarCamp this year, I decided to talk about crowdfunding - but not just from the position of someone who has looked into it and spoken to people who have done it before.

What I have done is created my own crowdfunding initiative, around a card-based tool I designed and have been using in social media training and consulting for about eight years.

As a result my talk at BarCamp will share my experience in setting up this campaign, from concept through to launch.

In fact I will be pushing the button to launch the crowdfunding campaign at the end of my presentation, seeking to raise the funds required to commercialise my tool, Social Media Planner.

That will give attendees a chance to follow my crowdfunding experience through to success, or learning experience. There's also a few early bird specials which people at BarCamp will get access to before anyone else.

So if you're interested in learning more about the process of setting up a crowdfunding campaign, any of the other topics likely to be discussed at BarCamp Canberra, or simply want to hang out with interesting and thoughtful people, come along tomorrow.

BarCamp Canberra is being held at Gungahlin Library from 9am on Saturday 15 March.

It is being sponsored by Inspiring Australia, a joint initiative of the Commonwealth and ACT governments.

Register at: https://barcampcanberra2014.eventbrite.com.au

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Wednesday, March 12, 2014

Are you prepared for Australia's new privacy law?

Today Australia's new Privacy law comes into force, affecting Australian Government agencies, businesses with a turnover of more than $3 million or trading in personal information and all private health service providers.

As the first major change in Australian privacy law in 25 years, there's been numerous changes and updates to reflect the major changes in society over this period.

Since the last Privacy Act was introduced in the late 1980s we've seen the digitalisation of most records, the introduction of the world wide web, the rise of Web 2.0, the spread of mobile devices and the greatest increase in public expression by Australians in history.

The notion of privacy has also changed. I've always considered privacy as a transaction rather than an absolute - people trade aspects of their privacy in return for services, benefits or convenience. This has become far more widespread as an approach as organisations increasingly use personal information to shape peoples' experience of products and services, particularly online.

Generationally we've seen very different views of privacy take hold. Younger people are far more willing to share information that their elders consider 'private' and have new concerns around information that their elders share without a thought.

The new Privacy law (Privacy Amendment (Enhancing Privacy Protection) Act 2012) contains a number of stronger provisions on organisations to protect and communicate how they protect the privacy of individuals, as well as more ability for individuals to ask organisations what they know about them.

It also does a great deal to revalue personal privacy. Whereas Telstra was recently fined about $10,000 for accidentally releasing private information on about 12,000 people - valuing their privacy at 0.83c each, under the new law the penalties may be much higher - up to around $1.7 million.

If you're unfamiliar with the new privacy law, you're probably in the majority.

There's been little promotion of the change and limited information available for the public or organisations to test their current privacy approach.

There is a media release on the Office of the Australian Information Commissioner's (OAIC) site and the OAIC has done what it can - without a significant budget - to get the word out to those affected by the changes.

Unfortunately the changes haven't been promoted by any Ministers or the Prime Minister - the law was changed under the last government and the ownership may not be there.

However regardless of the promotion or not of the new law, it is now in effect. Every Australian has new rights and many organisations have new obligations they must meet in collecting, holding, sharing and protecting the private information of Australians.

To learn more about the new Australian Privacy law, visit the OAIC's guidance on the reforms at the following pages:

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Wednesday, February 26, 2014

Eight ways to craft a top government tweet

Often the issue today is no longer how an agency or council gets a message or response approved for release via social media, but rather how to cut through all the noise.

I analysed the top tweets by Australian governments and councils over the last two months, as reported by Great Oz Gov Tweets.

Out of this I identified eight ways in which agencies and councils could stand out from the crowd.

I blogged about it over at Delib Australia's blog and wanted to draw my eGovAU audience's attention to it as well as I think there's some very helpful ideas in the mix.

To read my post visit: http://delib.com.au/2014/02/eight-ways-create-top-government-tweet/

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Monday, February 24, 2014

A good community engagement professional understands their tools - and picks the right ones to meet their goals

I had an interesting conversation via Twitter with @hughstephens of Dialogue Consulting on Friday regarding how and when different consultation and engagement tools should be used by government.

His view was that online surveys should not be the default consultation method for government,
I found this a rather unusual thing to say - though I did agree with his follow-up tweet that,

There was an interesting discussion between Hugh and myself after this point, which you can follow via my Storify or directly on Twitter.

However I can boil my position down to one point: focus first on the goals of your consultation or engagement, then select the tools based on which will best suit your needs.

This approach works whatever your goals and whether you're consulting online, offline or both.

It causes me no end of concern when senior management, communication or community engagement professionals start from a position of which tool they prefer to use and then justify it within the goals they seek to achieve.

This can lead to distortion of the goals, poor outcomes and, potentially, significant pain for agencies, councils and governments or councillors when there's substantial pushback on the decisions arrived at via this process.

I'm also concerned when I hear engagement professionals state personal biases for or against specific types of tools. This can also bias an engagement process.

Someone who doesn't like, is unfamiliar with, or out-of-date on the capabilities of certain types of consultation and engagement tools may not be able to provide the best advice as to which tools and approaches will best meet an organisation's engagement goals.

I've been talking about this issue for around eight years now within and with government, exposing public sector professionals to a range of online approaches now available to them for engagement purposes to deepen and broaden their toolkit.

Only by understanding the capabilities, strengths and weaknesses of a good cross-section of the tools available today can communication and engagement professionals provide good advice to their senior management and elected officials regarding how to achieve their goals.

So for everyone involved in community engagement from the public sector - don't focus on the tools you like or dislike, focus on your goals.

Use your breadth of experience with different engagement and consultation approaches, together with evidence of past successes and failures, to select the right tools to meet your goals, whatever they happen to be!

PS: I'll shortly be crowdfunding a product designed to help community engagement and communications professionals to understand and select the right online tools for their goals. It is based on the training tool I developed and have been using successfully around the world for the last eight years.

Keep an eye out for more information in my blog and at socialmediaplanner.com.au

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Monday, February 17, 2014

Help me create a crowdfunding video for a social media planning tool

I need a little help from folks in Canberra for an upcoming project.

I'm crowdfunding a social media planning tool I developed to help people increase their social media expertise and assist teams in planning effective social media strategies.

I've used the tool with hundreds of people to great effect, however need a little funding to make it more widely available to social media professionals and organisations.

To improve my chance of raising the necessary funds, I'm creating a video demonstrating the tool in use.

I need 3-4 people to help out in Canberra on Saturday 22 February (between 9am and 3pm).

You will be filmed using the tool, and the video will be published online.

I will cover your lunch and you'll have my thanks, plus I'll keep you informed about the progress of the project.

So if you're interested in being involved in a crowdfunding process, in trying out a social media planning tool, in getting more video experience and/or in helping me out, then:

Please get in touch with me via email: craig@socialmediaplanner.com.au

BTW - you can follow progress on Twitter at @socmedplanner

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Tuesday, February 04, 2014

Social media doesn't threaten people, people threaten people

It feels bizarre to me to use an argument popularised by pro-gun lobbyists to counter claims of the risks of social media, however there's some very real parallels worth considering about when agencies and corporations debate the risks of social media.

Yesterday there was a story in the Brisbane Times about a man who was arrested for making death threats against the Queensland Premier and his family.

How did he make these threats? In person at an event or rally? Via a rock through his home's window? Via postal mail to his electoral office? Via a mobile call to the Premier?

No, it was via social media, using a Facebook account.

On Twitter I've seen multiple claims that this demonstrates one of the risks of social media. Based on past form I expect the news media to pick up on this over the next few days and wail about how dangerous social media is as it enables disgruntled or mentally unstable citizens to make threats hiding behind a cloak of anonymity.

Well sorry, this actually isn't a risk of 'social media'. It's a risk every public figure in history has faced.

People threaten people. People say nasty things, photoshop images, make ranty videos about all the people they hate. People sign epetitions, write pleas for mercy, fight about 'left' and 'right' and often ignore facts and evidence which contradicts their values and beliefs.

In a world without social media, which those of us old enough can recall, people did exactly the same things they do not with social media. They made death threats, they character assassinated their rivals, they spread rumours and they gawked at sideshows.

They did these things via older technologies, phone, mail, at public gatherings, on radio and TV - even in books.

In other words - social media doesn't threaten, abuse, belittle, bully, lobby or otherwise behave in anti-social ways. People do.

This isn't to say that social media hasn't contributed to negative behaviours by humans. The internet and social media has given far more people a public platform and global distribution than has ever before been possible in human history.

Communications are far faster and harder to contain, resembling a pandemic for which humans have no immunity. A single comment can become a movement. A single photo can become a cyberwar, a single slap can lead to the overthrow of governments.

The internet has contributed to these issues and the concerns that many organisations have when engaging online, however the risk remains the same it has for all of human history - the risk of bad behaviour by individuals and groups.

So how should organisations manage the real risk - of 'bad eggs' ruining engagement for everyone, of activists and lobbyists hijacking a cause or of commercial interests using their dollars to inflate their influence?

By making the engagement guidelines clear and transparent, clarifying the scope of the engagement and actively managing the community the risk of disruptive or destructive people can be managed, whatever the medium of engagement being used.

So in conclusion, social media doesn't threaten, bully, discredit or otherwise hurt people. People do.

Social media is an accelerant and amplifier, but humans load it with content and pull the trigger.

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Wednesday, January 22, 2014

Being mindful of personal social media use in the APS

Senator Abetz, the Minister Assisting the Prime Minister for the Public Service, has written a fantastic blog post commenting on the need for Australian Public Servants to be mindful of what they say (and how they say it) on social media.

The post, Public Servants should exercise care with social media, is in the Senator's blog and has also been highlighted in the media.

Regardless of personal view as to whether the current APS guidance goes too far in limiting public participation by public servants in policy matters which affect them as a citizen, or in their ability to participate in public political debates, it is great to see the Minister responsible for the Public Service taking a measured public position which aligns with the current guidance.

Government today makes extensive use of social media in communication, engagement and customer service and public servants, like other Australians, are likely to use social channels personally and professionally to maintain their networks and express their views.

Social media use is normal throughout our community and within the Australian Public Service. It isn't something to be feared or suppressed and the fears of widespread misuse have not been realised in practice.

Instead, for the most part, people have used social media well, although certain agencies still restrict access to and use of these channels - both personally and officially.

If agencies want to further minimise their perceived risks with social media, they need to focus on educating and supporting their staff to use these platforms wisely and within clear guidance.

To achieve this agencies need to have guidance and education in place. Later this year I'll be asking them to see how many (at a federal level) already do, and comparing it with my research two years ago (when under 25% did).

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Thursday, January 16, 2014

Canberra University launches Graduate Certificate in Social Media and Public Engagement

Universities in Australia have lagged behind public and commercial use of social media and need for their staff to be trained in effective development and implementation of online engagement approaches.

However this looks to be changing with the launch of Canberra University's Graduate Certificate in Social Media and Public Engagement.

As a one year part-time primarily online course the Graduate Certificate aims to give participating students the practical skills and theoretical knowledge they need to work in rapidly changing online and social media environments - with a particular focus on a public sector context.

Each semester involves a face-to-face masterclass with academics and social media professionals, with ongoing lectures and coursework delivered online. This means the course is accessible to potential students right across Australia.

Designed to support public servants who are new to online engagement, or are seeking formal qualifications to back-up their existing experience, the course is rated as relevant for a broad range of public sector professionals including communications and information communications technology staff, policymakers and stakeholder/community/online engagement managers.

It may also be valuable for people working in other sectors in roles that touch on or who are interested in social media and social technologies, change, e-government more broadly, public policymaking, the media and society, and the formation of public opinion.

I'm pleased to say that the course developers have consulted extensively with senior public servants and public sector social media practitioners. I've also been involved in providing input into the program (and will help out in some of the course delivery).

More information on the course is available at Canberra University's website (http://www.canberra.edu.au/faculties/arts-design/courses/postgraduate/social-media) - and there's still time to enrol for the 2014 intake!

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Tuesday, November 26, 2013

90% of Australian federal politicians now use Facebook and/or Twitter

I've been tracking the number of Australian federal politicians using social media channels for some time, with the proportion using these channels (principally Facebook and Twitter) sitting at the low-mid 70% level for several years (see my last post on this from June 2012).

However I've just finished updating the figures based on the September 2013 election and have found a large jump - just over 90% of federal politicians now use social media to engage with Australians.

I'll give a breakdown below, however I thought it worth comparing Australia to the US government. Twitter recently blogged that 100% of their Senate and 97% of their House of Representatives used Twitter.

That compares to 71.62% of Australia's Senate and 72.67% of our House of Representatives - still some way to go to catch up.

In fact our politicians appear to favour Facebook, with 72.97% of Senators and 90.67% of MPs using the service.

From my analysis there's three key features that distinguish Australian federal politicians that use social media from those that do not - age, gender and House.

Firstly age - older politicians are far less likely to use social media than their younger colleagues.

The average age of this parliament is several years less (at about 50 years) than the previous parliament (at about 52 years), with a number of older politicians having retired or lost their seats.

The largest increase was in politicians born since 1980, who increased from two to seven in the latest parliament. Those born in the 1970s also saw a significant increase from 36 to 50, while those born in the 1960s increased slightly from 76 to 82 parliamentarians. In contrast, politicians born in the 1950s or earlier declined from a total of 112 to only 85 parliamentarians - with no-one born before 1940 remaining, down from one in the last parliament.


(Note there's fewer politicians (224) counted in the latest parliament because there's a Senate vacancy to be filled and an extra was counted in the previous parliament (226) due to a member resigning and being replaced. This does not statistically alter my findings.)

The large number of younger politicians significantly impacted the level of social media use. While politicians born in the 1980s or 1990s all used social media (100%), and those in the 70s were almost as prolific at 98%, this declined to 93.9% of politicians born in the 1960s, 83.56% of those born in the 1950s and only 66.67% of those born in the 1940s.

 

This reflects the adoption we see in the wider population and there's been a similar experience in other countries - people aged 50 and over are far less likely to engage via social media. This takes generational change to alter (within organisations as well as within politics).

I haven't looked into the average age of residents in electorates with older representatives, however I would be surprised to find a difference to other electorates - my conclusion is that older politicians are less likely to use social channels due to their own media preferences, not due to the preferences of the people they represent - leaving them increasingly vulnerable to younger and more social media savvy would-be politicians.

The second major factor impacting on social media use by politicians is their gender. Women are generally more likely to use social media channels than men and this shows through in our politicians as it does in the broader community.

While women represent 30.8% of our elected representatives, they represent 32.7% of politicians using social media - with 91.3% of female politicians using Facebook and 76.8% using Twitter, compared to only 81.9% of male politicians using Facebook and 70.3% using Twitter.

Overall 95.6% of our elected female politicians use social media, compared to only 87.7% of male politicians.

The uses the genders put social media to also varies significantly, with female politicians far more likely to interact actively with their constituents than males, who spend more time broadcasting political messages, engaging in political slanging matches or interacting with a small circle of journalists - more on this another time.

The final significant factor was which House of parliament that politicians had been elected to. While one might think that Senators, who represent an entire state or territory, might find greater utility in social media to reach the larger number of, and more spread out, constituents they represent than members of the House of Representatives, whose electorates are usually much smaller than our states, the situation is exactly the reverse.

While 92.7% of the Members of the House of Representatives use social media, 90.7% on Facebook and 72.7% on Twitter, only 85.1% of Senators do, 73% on Facebook and 71.6% on Twitter.

The particular discrepancy is in Facebook use - which suggests to me that politicians see Facebook more for connecting with their constituents (which Senators tend to find less important) while they see Twitter more for connecting with journalists and scoring political points (which is as important for Senators as for Reps).

Factors that didn't impact significantly on whether a politician used social media were their party and the remoteness of their electorate. While regional areas of Australia tend to have lower internet and social media penetration than the cities, the representatives of these electorates actually could find more value in social media as it helps transcend large distances between settlements - there was no significant difference between social media use by metro and regional representatives except in respect the age of the politician.

All of Australia's parties (and independents) are relatively consistent in their level of social media use by politicians - with the Greens and Independents (including KAP & PUP) the most likely to use social channels (100% of politicians), as social media can help them overcome any limitations on their ability to attract traditional media attention - helping to level the playing field for communication and fund raising.

The two major parties (Labor and Liberal) were neck and neck in their use, each with about 90% of their elected politicians using social media. At the tail were the Nationals, where only 84% of their politicians use social media - though this isn't really that low as it only meant 3 of their 19 parliamentarians aren't using social channels, and these are three of their oldest politicians, aged 70, 63 and 54.

Below is an infographic that explores the data a little further, and you can view the spreadsheet of my data and analysis using the link: https://docs.google.com/spreadsheet/ccc?key=0Ap1exl80wB8OdDYtNXA1ZE9oaEtWX25OM2paNGlIcHc&usp=sharing

I also have Twitter lists following all Australian federal politicians - divided into house and party affiliation, which can be accessed from https://twitter.com/eGovAUPollies.

I have also created daily newspaper-like digests of these lists, which can be found at: http://egovau.blogspot.com.au/2012/06/read-all-about-it-get-your-daily-dose.html (updated to reflect the current parliament).


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Wednesday, November 13, 2013

About 1.5m tweets have now been sent by Australian councils and government agencies

I've updated my tracking of Australian government and council Twitter accounts and found that the roughly 920 accounts I track have sent in total 1.47 million tweets.

Given there's some accounts that have closed down which I no longer count and probably a few more I've missed, I'm comfortable that Australian governments have now sent approximately 1.5 million tweets.

This represents explosive growth. It took 63 months (from November 2007 to January 2013) to reach one million tweets, but only 11 months to get from one million to 1.5 million.

The next half a million is likely to take even less time - I expect we'll reach it some time in July 2014 (and will report back so you can see if my prediction is correct).

But who's tweeting?

I'm glad you asked.

You can see my full list of Australian government tweeters at: https://docs.google.com/spreadsheet/ccc?key=0Ap1exl80wB8OdFhwX3BmSzV6MW5zWGlNVnFoeVhVSGc&usp=sharing

However the top ten most active, by tweets, followers, following and by age are below, followed by the number of tweets divided into category, location (state) and jurisdictional level (national, state/territory and local).

You might be surprised who's who in the roost.


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Monday, November 04, 2013

Australia's great leap forward in digital diplomacy

In the UK the Foreign Office states, in regards social media, that "The FCO encourages all staff to make full use of the opportunities offered by social media to help deliver FCO objectives", and "we do expect social media to be a core part of the toolkit of a modern diplomat."

In the US the current Secretary of State, John Kerry, has said "Of course there’s no such thing any more as effective diplomacy that doesn’t put a sophisticated use of technology at the center of all we’re doing to help advance our foreign policy objectives, bridge gaps between people across the globe, and engage with people around the world and right here at home," and "The term digital diplomacy is almost redundant — it’s just diplomacy, period."

Many other nations have taken similar steps to introduce digital channels, particularly social media, into their diplomatic suite.

Australia, until recently, was regarded as a laggard in digital diplomacy. I've heard us described on forums for diplomatic staff as highly conservative and as potentially damaging our diplomatic efforts through taking an excessively risk-averse approach to using social media in diplomacy.

Fortunately this has changed over the last year, with the Australian Department of Foreign Affairs and Trade (DFAT) having become far more active in digital channels to promote the values and character of Australia.


Under the auspices of DFAT, Australia now operates over 60 social media accounts for digital diplomatic ends, including 22 Twitter, 30 Facebook, three each for YouTube and Flickr, a blog and China-specific accounts on the Sina Microblog, Sina Blog and Youku (a YouTube equivalent).

I've briefly analysed these accounts, which you can view at: https://docs.google.com/spreadsheet/ccc?key=0Ap1exl80wB8OdDF6YTVKZWt1MGh5UEIwaFVZZ19pTEE&usp=sharing

DFAT's social media accounts now cover around 60 countries and, while most were established in 2012 or 2013, they are already growing Australia's digital diplomatic reach and influence.

Countries covered by DFAT social media accounts at 4 November 2013


While Australia still lags powerhouses like the UK, which has over 240 international Twitter accounts alone and the US, which now has over 300 Facebook page and is tweeting in over 11 languages, we've definitely established ourselves in the second tier of countries engaged in digital diplomacy.

We're roughly equivalent to countries like Ireland, or Canada, both of which have just over 30 Twitter accounts and between 60 and 80 social media accounts overall in use for diplomatic purposes.

This is a sold start - although it has occurred without a broad and public discussion of how to most effectively use social media in diplomacy, as in countries such as the USA and Canada.

Hopefully as DFAT builds its skill base and guidance, we'll see less broadcast and more engagement by embassies and ambassadors online - more public conversation that leads to real and valuable diplomatic and economic outcomes from these channels.

After all, with civilian populations and governments alike increasingly engaging each other on social media, being absent online excludes an agency or government from important conversations and allows others without Australia's best interests at heart to fill the gap.

Below is my consolidated list of DFAT's social media accounts, drawn from DFAT's media page and current at 4 November 2013.

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Friday, November 01, 2013

Social media policies from across Australian governments

I've been compiling a list of social media policies released by government agencies and councils across Australia as a central resource bank for organisations who are either still in the process of creating their policies, or are interested in reviewing and improving them.

Thus far I've identified just over 70 policies - a small number considering Australia has over 550 councils, 100 state departments and 18 federal departments, plus all of the independent agencies and statutory bodies across the nation.

This is even smaller when considering that I took a broad view and included policies written for the public as well as those written for agency staff or as models for other agencies to adopt.

Based on previous research I conducted in 2012 (which will be repeated next year), many Australian Government agencies claimed to have or be developing a social media policy, but hadn't considered whether to publish it as yet.

I consider staff social media policies as one of the standard documents that agencies should disclose proactively, and it will be interesting to see when I ask them next year whether agencies feel the same way about this.

Anyway, below's the spreadsheet of social media policies - please comment if you have more to add (I'm not ready to open it up to general editing as yet).

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Tuesday, October 15, 2013

Has government found its feet in social media?

Earlier today I gave a presentation to the IABC's Canberra chapter on the use of social media within the Australian Government.

The slide deck I used is below, and fairly well carries my point - that government has indeed found its feet in social media, however there's still uneven ground waiting to trip it up if it missteps.

I'm interested as well in whether others agree with my assessment of the 18 Australian Government departments into social media leaders and followers (slide 17).



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Friday, October 04, 2013

My presentation from RightClick - the latest in global digital government

Earlier this week I presented at RightClick in WA about the latest in global digital government.

My main points were that government in Australia has largely been doing OK in the digital stakes, although talent is thinly spread and there is not a consistent level of expertise across agencies.

For example, the fourth computer in the world was built by CSIR, an agency in the Australian government, and the WA government was using the internet seven years before Facebook was created.

Yes things have changed enormously in the last ten years, however the use of digital is now well-embedded within the public sector, not only in Australia but also across a large proportion of the world.

The challenge is to keep improving, to focus on designing services for digital which are relevance, simple and easy to use for citizens and to become better at connecting - reusing what others have done and at sharing what agencies are doing.

At the end of the day, however, it is not about the technology - that's simply an enabler - it's about meeting agency goals.

So even when you feel your agency, or you, are a dinosaur, remember that dinosaurs can survive massive change - provided they are prepared to change themselves.


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Wednesday, October 02, 2013

"There are many grey areas when it comes to the use of social media by public servants." - ABC 7:30 Canberra report

Last week ABC 7:30 Canberra featured a report on social media use by public servants, highlighting grey areas and concerns.

The report can be viewed online and is well worth watching for everyone in a public sector role across Australia: http://www.abc.net.au/news/2013-09-27/public-servants---social-media/4986204

The piece didn't include any comments from current ongoing public servants - understandably - however did cover many of the concerns that I hear frequently from people in the APS who are concerned how their social media activities might affect their employment.

I was interviewed for the report, and you can see my views on camera.

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Thursday, September 26, 2013

Appropriate use of LinkedIn in politics? Should there be a social media electioneering blackout prior to elections?

Yesterday I received the following message from a Linkedin contact:

Dear LinkedIn Friend

I hope you may be able to help me…

Over the coming weeks the Joondalup community will decide who will lead their City for the next four years when Local Government elections are held via postal vote. All electors residing within the City of Joondalup will receive their ballot paper from Wednesday 2 October and I am seeking support to be re-elected as Joondalup Mayor.

It has been an honour and privilege to serve the Joondalup community, working hard over the past seven years to build an effective Council team that has restored stability and credibility to the City of Joondalup.

Under my leadership as Joondalup Mayor, the City has matured into a vibrant, prosperous and liveable City with a connected and engaged community. This fact was recognised in 2011 when the City of Joondalup was named the World’s Most Liveable City at the UN-endorsed International Awards for Liveable Communities. 

If you are a resident of the City of Joondalup, I am seeking your personal support. If you don't live in the City of Joondalup but have family, friends and community networks in the City (suburbs listed below), I would be grateful if you were able to support me by forwarding this email and encourage them to vote for Troy Pickard as Joondalup Mayor.

I would appreciate your support to be re-elected as Joondalup Mayor so we can build on our successes and make the City of Joondalup an even better place to live.

Yours

Troy

PS – I apologise in advance if I have offended you by emailing this election material.


Troy Pickard
Mayoral Candidate
2013 City of Joondalup Election

I wondered whether people felt this was an appropriate use of LinkedIn - and what the consequences would be as more politicians began using LinkedIn in this fashion, and marshalling their network of supporters to make similar appeals to their networks.

I do recall receiving a similar message prior to the federal election campaign - however at federal level it would be a small and fairly targeted impost on people every three or so years.

Piling state and local elections on top of that, given the non-geographic nature of LinkedIn, could result in people receiving multiple copies of this type of appeal on a weekly basis.

So it raises a question for me - there's often an election advertising blackout period imposed on candidates in the week prior to an election, maybe this type of approach needs to be extended to social media as well.

Or perhaps we need a way to choose whether to opt-in to (or out of) political messaging on social channels, or even a total blackout on political campaigning via social networks.

Of course there's a position that people opt-in by friending or following certain accounts or people. If you follow a politician you can expect to receive political messages.

However what if you simply follow professional peers and friends - people who are not already politicians - who then take up politics, or become major supporters of a particular political cause?

You may have personal and professional reasons to remain connected, but simply not want to receive the political messages they start sending.

Can there be some way on social networks to temporarily screen out the unwanted material?

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Wednesday, September 25, 2013

Identifiable public service social media voices no longer required in Australian government

The new Twitter profile pic for former
DIAC/DIPD Twitter spokesperson Sandi Logan.
Officials from the Department of Immigration and Border Control (formerly the Department of Immigration and Citizenship) have confirmed that Sandi Logan is no longer required to be a spokesperson for the department on Twitter (using his @SandiHLogan account).

Reported in the Sydney Morning Herald, from comments at the IPAA ACT Social Media event yesterday, effective immediately the Minister is the only spokesperson on Twitter, with the rebadged @DIBPAustralia account focusing on policy and programmatic 'good news stories'.

Sandi has already changed his Twitter profile image and changed the tone of his tweets.

I conjecture that he may even be required to close down the account, based on it having been established as a departmental asset and it being difficult to hand this over to an individual when the following has been built on the account being an official one (see my post on this topic, Is it theft if you personalise & retain an official social media account when you leave an organisation?)

More importantly this step has emphasised a 'do what I do' shift in how public servants may engage via social media. It sends a strong message that public servants may no longer be acceptable as identifiable public spokespeople for their departments.

This has significant implications both for current spokespeople and high profile social media users in the public sector and a much broader impact on the willingness of individual public servants to use these channels for legitimate customer service, policy engagement and service delivery.

While the Department's official account (@DIBPAustralia) remains and has been reinforced as an official channel, individual public servant voices will be hidden behind a departmental name.

I suspect this will only increase the reluctance of public servants to engage in public debates, reducing public understanding of how policy and services are developed and correspondingly reducing the public's ability to participate.

It will also likely reduce the ability for the broader community to understand the value, importance and difficulty of public service roles - damaging employment intakes for the public sector and the reputation and standing of the APS.

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