Wednesday, July 29, 2009

UK government releases template strategy guide for Twitter use by Departments

The UK government has released a 20-page Twitter templated strategy guide to assist departments in using the channel to engage and support citizens.

Adapted from the strategy used by the UK Department for Business, Innovation and Skills (BIS) by Neil Williams, head of corporate digital channels at BIS, the guide provides a comprehensive view on how to begin using Twitter and how to use it in a professional manner.

You can view Neil's post about the strategy in a guest post on the UK Cabinet Office site, Template Twitter strategy for Government Departments.

The template itself is available from Scribd to view online and can also be downloaded as a PDF (or in plain text from the Scribd site).

Reflecting that over 19 UK government agencies are now using Twitter (compared to three in Australia and over 40 in the US), the strategy has already received widespread international attention.

1 comment:

  1. I think our government are stupid, always monitoring, but never actually doing anthing of purpose.

    ReplyDelete