Friday, May 30, 2008

Dummies' Guide to Social Media

Commoncraft have made another fantastic video, this time focusing on Social Media.



This (older) presentation is also a great Dummie's Guide to social media: Social Media and Marketing: Evolution or Revolution?

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Sunday, May 25, 2008

NZ government website assessment - when did Australia last do this?

New Zealand is holding its 2008 web site assessment, looking at 500+ websites in the government domain, testing them against ten simple accessibility principles.

When was the last time Australia did a similar review?

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Saturday, May 24, 2008

Getting (web) content right!

Here's a great presentation from Donna Spencer (formerly Donna Maurer) discussing how to get content right.

http://maadmob.net/donna/blog/2008/web-directions-ux-getting-content-right

The key things she picks on are:

  • The reader is important - you're not
  • Really think about what the reader wants to know
  • Write as you speak - with a real voice
  • Use images as well as words - more people are visual than verbal
For government agencies that means dropping the stilted, us-focused govvie speak that infests many government websites (including the one I manage).

It's scary, it's difficult to get approved at times and it involves change.

But our customers would find out what they needed faster and with less confusion and frustration.

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Thursday, May 22, 2008

Managing taxonomies

I found this an interesting article on a systemic way to manage taxonomy creep.

Managing taxonomies

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Saturday, May 17, 2008

What are Australians doing online?

Hitwise has provided a great piece of insight into what activities Australians are actually doing online in their February monthly newsletter.

If you don't subscribe to Hitwise's service - which is not cheap - their newsletter is a great free way to keep an eye on some of the key trends in Australian online traffic.

Australia Newsletter - February, 2008

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