Thursday, May 24, 2012

Mapping Australian Twitter discussions

Associate Professor Axel Bruns, who has previously done marvelous work mapping Australian blogs and tracking social media activity around the Queensland bushfires, has released his team's latest research on mapping the Australian Twittersphere.

Drawing (slightly paraphrased) from the joint CCI and Queensland University of Technology media release:
With as many as two million Australians now using Twitter to exchange news, views and information, the internet phenomenon has become a focal element in the nation’s social discourse, say Axel and Dr Jean Burgess.

By analysing topics of interest and concern to Australians the researchers built a ‘network map’ showing the connections between different issues and areas. “Just as newspapers have circulation reports and TV has its ratings, it is important to understand the role which new media are playing in our society,” they say.
“The map offers us a completely different way to view Australian society – not by where people live or what job they do, but by how they connect to each other through Twitter,” said Professor Bruns.
“You can use the map to study developments in Australian politics, natural disasters or trends in public thought and opinion,” Dr Burgess says. “It offers us a completely fresh way to view the discourse that is taking place between Australians or different groups.

“It shows there are multiple, overlapping publics, interacting and interweaving in time and space across Australia.”

The map also revealed which Twitter networks are isolated from the Australian ‘mainland’ tending to connect among themselves more than with other networks. These include evangelical groups, cities like Adelaide and Perth, followers of pop stars, and various sports and beer lovers.

The researchers based their map on data from 950,000 Australian Twitter accounts, but say that the national Twitter population is estimated to be as high as 1.8-2 million. The world Twitter population is now thought to be around 200 million – about a quarter that of rival social medium Facebook.


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Wednesday, May 23, 2012

Chrome beats Internet Explore in browser stakes

There was surprising news from StatCounter earlier this month when Chrome topped Internet Explorer as the most popular web browser for the week of 14-20 May.

Sourced from CNET: Chrome now world's top browser, but beware the math

While this is only one of the services reporting browser use, represents only one week and is a global figure - so may not represent the situation in specific countries (such as Australia) - it is indicative of the changes underway in the web browsing habits of people around the world.

All major international reports on web browser usage have reported that Internet Explorer has been on a downward slide for several years, with Chrome or Safari picking up most of the market share shift and Firefox and Opera being limited beneficiaries.

While this reflects the growth of mobile browsing (Apple iOS uses Safari, Android devices use Chrome), it also represents a significant change in desktop and laptop computer use.

While corporate and government organisations remain major uses of Internet Explorer due to its lead in corporate management features (though Firefox and Chrome have moved to match these), households are choosing their main web browser based on speed, usability and usefulness.

Reliable Australian web browsing figures are harder to find - it would be very useful if organisations such as Google or Facebook (the top sites visited by Australians) released their figures.

However I can say that, from Microsoft's figures, Internet Explorer 6 use in Australia has fallen to 1.2% of the browsing public. This is a GOOD THING as IE6 is an 11 year old vendor-unsupported, insecure and standards non-compliant web browser, unsupported by many major websites and which adds, in my experience, 20-30% on the costs of any web development project.

I should note that Microsoft is trying to end the use of Internet Explorer 6 and has even begun taken steps to automatically upgrade people to more modern versions (beginning with Australia and Brazil).

You can learn more about Microsoft's campaign to end IE6 at their website, The IE6 Countdown.

Sorry if you are one of the remaining organisations using IE6, however my FOI request on web browsing and social media use across government has revealed that largely agencies have made or are making the move to upgrade.

From the now 65 responses I've been able to analyse, only 7 (11%) indicated they still used IE6 on desktop computers. While this is quite a bit higher than the national rate (1.2%), it is much smaller than I had anticipated. Of course if this includes large agencies the percentage of APS staff using IE6 may be significantly higher.

I've provided a breakdown below of the browsers that government agencies indicated they used.

Notes and caveats
  • this represents 65 agencies, large and small, of 166 approached - so is representative but not population data
  • many agencies used more than one web browser, so the figures don't add up to 65. 
  • I've excluded browsers that no agency indicated they used (and I asked about all major browsers back to the time of Internet Explorer 6's release). 
  • I forgot to ask about the use of Blackberry's browser on mobile phones - essentially every agency using Blackberries use this browser.


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Tuesday, May 22, 2012

Standardising content across government (or why does every agency have a different privacy policy?)

Every government website serves a different purpose and a different audience, however there are also standard content every site must have and legislation and standardised policies they must follow.

This includes content such as a privacy policy, legal disclaimer,  terms of use, accessibility statement, copyright, social media channels, contact page, information publication (FOI) pages and so on. It also includes the navigational structure and internal ordering of pages and the web addresses to access this content (such as for 'about us' pages).

So is there a case to standardise the templates and/or content of these pages and where to find them in websites across government?

I think so.

From an audience perspective, there is a strong case to do so. Citizens often use multiple government websites and it makes their experience more streamlined and efficient if they can find what they need in a consistent place (such as www.agency.gov.au/privacy), written in a consistent format and, where possible, using identical or near identical language.

It would also save money and time. Rather than having to write and seek legal approval for the full page content (such as for privacy information), only agency-specific parts would need writing or approval. Websites could be established more rapidly using the standard content pages and lawyers could focus on higher value tasks.

To put a number on the current cost of individually creating standard, if you assume it cost, in time and effort, around $500 to develop a privacy policy and that there are around 941 government websites (according to Government's online info offensive a flop), it would have cost up to $470,500 for individual privacy policies for all sites. Multiple this by the number of potentially standardisable pages and the millions begin adding up.

Standardisation could even minimise legal risks. It removes a potential point of failure from agencies who are not resourced or have the expertise to create appropriate policies and expose themselves to greater risks - such as over poorly written legal disclaimers which leave them open to being sued by citizens.

In some cases it may be possible to use the same standard text, with a few optional inclusions or agency-specific variations - such as for privacy policies, disclaimers, accessibility statements, terms of use, and similar standard pages.

In other cases it won't be possible to use the same content (such as for 'about us' pages), however the location and structure of the page can be similar - still providing public benefits.

Let's take privacy policies specifically for a moment.There's incredible diversity of privacy policies across Australian Government websites, although they are all subject to the same legislation (the Privacy Act 1988) and largely cover the same topics (with some variation in detail).

While this is good for lawyers, who get to write or review these policies, it may not be as good for citizens - who need to contend with different policies when they seek to register for updates or services.

Many government privacy policies are reviewed rarely, due to time and resource constraints, which may place agencies at risk where the use of new tools (such as Youtube, Slideshare and Scribd) to embed or manipulate content within agency sites can expose users unknowingly to the privacy conditions of third party sites (see how we handled these in myregion's privacy policy with an extendable third party section).

So, how would government go about standardisation? Although effectively a single entity, the government functions as a group of agencies who set their own policies and manage their own risks.

With the existence and role of AGIMO, and the WebGuide, there is a central forum for providing model content to reflect the minimum standard agencies must meet. There are mandatory guidelines for agencies, such as for privacy, however limited guidance on how to meet it. A standard privacy policy could be included and promoted as a base for other agencies to work from, or even provided as an inclusion for sites who wanted to have a policy which was centrally maintained and auto-updated.

Alternatively web managers across government could work together, through a service such as GovDex, to create and maintain standard pages using a wiki-based approach. This would allow for a consistently improving standard and garner grassroots buy-in, plus leverage the skills of the most experienced web masters.

There's undoubtably other ways to move towards standardised pages, even simply within an agency, which itself can be a struggle for those with many websites and decentralised web management.


Regardless of the method selected, the case should receive consideration. Does government really need hundreds of versions of what is standard content, or only a few?


Examples of government privacy policies (spot the similarities and differences):

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Thursday, May 17, 2012

Can social media make a genuine impact on the democratic process?


While in the UK last week I was involved in a number of discussions about whether social media can make a genuine impact on the democratic process.

This reflects similar conversations I've witnessed or been involved with in Australia and in other countries.

This conversation is very important - it helps people involved in the Gov 2.0 space to define, refine and share their ideas and helps people outside the space gain a broader appreciation of the topic.

To encourage further conversation, Delib has set up a global online discussion about social media's impact on democracy.

You can participate - or watch this discussion at: http://www.dialogue-app.com/600


It will remain open for commenting until the end of May and visible after this for people to read and think about.


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Wednesday, May 16, 2012

Final chance to participate in the Online Community / Social Media Management survey for Australia and New Zealand

Complete the Community Manager survey
This is the final week to participate in the Online Community / Social Media Management survey for Australia and New Zealand, which closes on 19 May.

If you're an online community or social media manager or advisor, please complete the survey using the button at right.

To provide some quick background...

The survey aims to help local organisations and individuals better understand the skills required to work in these professions, help uncover role challenges, training and support needs and the actual work and salaries that online community management and social media management professionals can expect.

The results of the survey will be presented at Swarm later this year and then released online as a free report.

The survey is being co-sponsored by Quiip and Delib Australia and was inspired by The Community Roundtable's 2012 State of Community Management report, which drew from a largely US audience and asked a limited set of questions.



For more information visit Quiip's site at http://quiip.com.au/online-community-management-2012-survey.

To complete the survey go to www.citizenspace.com/app/delib-au/cmsurvey or click on the button above.

Note: I'm involved in the design and management and will be involved in the analysis and reporting for this survey. The goal is to provide information that organisations can use to design community management and social media management roles and to help identify the training and support individuals working in these professions require to be most effective.

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