Showing posts with label management. Show all posts
Showing posts with label management. Show all posts

Thursday, October 13, 2016

Disruption is often simply a failure to prepare and evolve

Digital disruption is one of the buzz terms of the last few years, underscoring the increasingly rapid changes in society, industries and governments as new ideas and techniques enabled by digital technologies take hold.

Photo by Tsahi Levent-Levi
While some embrace this disruption (generally those doing the disrupting), for many it remains an unsettling or even negative concept.

Disruption implies a disturbance or breakdown in the existing order, a situation where the status quo is overturned in an unpleasant way. To disrupt a process is seen as interfering with the ordinary course of events, and 'disruptors' of events or organisations are rarely looked on in a positive light.

While many disruptions are predictable, they are often not avoidable - such as the impacts of a natural disaster or the consequences of a terminal illness.

Equally disruptions in business and governance, through new technologies, ideas and approaches, can often appear to come rapidly out of 'left field', even when they can have been expected for a long time.

However in many of these cases, disruption has a much greater impact on societies and organisations than it needs too, not because it was unexpected or not discussed, but because leaders refused to see the writing on the wall, and begin a process of communication, adaptation and evolution soon enough.

A classic example is Kodak Eastman - the inventor of the digital camera, whose business was destroyed by the product it originally designed and marketed.

Kodak did not go bankrupt because no-one within or outside the company could see the impact of digital cameras, or their widespread adoption into mobile phones, laptops, tablets, drones and more. The company failed because the company's leaders chose to believe that their business could not be disrupted, that their name, reputation and products would allow them to survive no matter where the market went.

As a result they adapted too little and too late to the 'digipocalypse', where film cameras rapidly disappeared and even the digital camera market fell as people started using other devices as their primary photographic tool.

When I hear business and government leaders speak of disruption, of new industries replacing old or new thinking flushing out the old, I often wonder how much is just talk and how much actual action is taking place in their organisations to adapt to new realities.

Few disruptions are truly unpredicted, although their course may be unpredictable, with some technologies being rapidly adopted and others festering amongst early adopters for decades.

Organisations that are truly committed to survival and growth don't talk about the 'disruption' due to digital, but of the opportunity to re-imagine their business models and redesign their operations, preparing for and adopting innovations and new ideas in an evolutionary manner.

By preparing early and evolving continuously these organisations never actually face actual disruption, because they are almost always in the right place at the right time, with the talent, tools and techniques at hand to move with the market, rather than trying vainly to keep up.

When these organisations are tripped up by market or social change, it's due to velocity, not disruption, and they remain well-equipped in talent and tools to pivot their operations to minimise any disruption.

If your organisation is facing digital disruption, consider why that might be the case.

Was the disruption truly unpredictable? Or did your management fail to watch the market closely, or ignored advice on the basis of their belief that the status quo was unshakeable?

Is the disruption due to a lack of preparation in the face of a clear and present danger? Or due to an unwillingness to change, even at the point of extinction?

While change is a constant feature of business and social environments, disruption is simply what happens to organisations who fail or fear to face change. Organisations that do not design structures, generate strategies or train and recruit staff who can lead and support the internal transition in a prepared and evolutionary way.

Therefore any organisation that has been disrupted should first look inwards, not outwards, for the cause, and take appropriate steps to ensure that, if it survives, it never makes the same mistake again - to inadequately prepare itself for environmental and market change.

And any organisation that foresees disruption ahead should be preparing now. In order to turn a potential disruptive event into a much less impactful, evolutionary step, that causes far less disruption or damage and buoys the organisation to greater future success. 

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Thursday, October 06, 2016

Free range 'strike teams' of specialists are a long overdue innovation for Australia's public service

I'm very pleased to see that the Australian Public Service Commission is finally considering the introduction of 'free range' teams of public servants, unattached to specific agencies, who can provide specialist skills as and where needed.

I proposed this type of team while I was working within government almost ten years ago now, as I could see that there were a range of skills that agencies did not require continuously, but were needed across the public service all the time.

This included experienced community engagement professionals, a range of digital talents as well as design and implementation specialists.

Until now the hierarchies of the public sector have been designed against such free-roaming talent, able to converge as 'strike teams' to assist agencies when they need it, and move on to other assignments when the need wanes.

There's still the strong (almost feudal) hierarchies in place, but it seems that the innovation agenda, combined with diminishing resources and an increasing need for specialists, are helping to wear away the resistance to the recognition that it's all one federal public service.

I always found it peculiar that senior public servants were adamant that they served the government of the day, but chose to do so by building rigid organisations that made it harder for skills to move around, to be 'lent' or 'shared', but instead hoarded people as jealously as they hoarded data.

This always seemed a sub-optimal strategy for government, but one with very deep roots.

There's still a number of challenges ahead for the APSC in realising this idea. It still has to navigate the hierarchies of power - some agencies might wish to hold onto talent for too long, with brush fires between agencies that need similar resources at similar times. There's also likely to be all kinds of power struggled between agency 'owned' resources and the floating specialists, who may be seen as fly-by-nights, dropping in to offer their wisdom, then leaving the mess behind for agency staff to clean up.

The APSC must find public servants with the right psychology and mindset to move around, without having a 'fixed abode' or a hierarchy to protect their position and career progression.

Many people who work in this way already are contractors or consultants and may see little benefit in giving up salary for supposed job security, while new entrants from the private sector, who might be more used to mobility, may not find public service cultures or approaches congenial to their working styles.

However I'm glad the APSC is making the attempt, and hope it will be widely supported, particularly by smaller agencies with less capacity to hire or contract the specialist skills they need.

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Monday, July 29, 2013

Complete the 2013 Community Management survey for Australia and New Zealand

Complete the 2013 Community Manager survey
Quiip and Delib Australia have launched the second annual online community management survey for Australia and New Zealand.

The survey aims to help local organisations and individuals better understand the skills required to work in these professions, help uncover role challenges, training and support needs and the actual work and salaries that online community management and social media management professionals can expect.

The results of the survey will be presented at Swarm later this year and released online as a free report.

For more information visit Quiip's site at quiip.com.au/online-community-management-2013-survey.

To complete the survey go to au.citizenspace.com/app/delib-au/cmsurvey2013 or click on the button above.

For a copy of last year's report visit: quiip.com.au/2013/03/26/australian-community-manager-benchmark-report

Note: I'm involved in the design and management and will be involved in the analysis and reporting for this survey. The goal is to provide information that organisations can use to design community management and social media management roles and to help identify the training and support individuals working in these professions require to be most effective.

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Wednesday, March 27, 2013

The power of open data is often in serendipity

I often hear talk from government agencies about their wish to release more of their data openly, but their concern over how they allocate resources to ensure the most useful data is released first.

In several conversations I've had in different parts of Australia, the agency view was that they only wanted to release useful data, and were prepared to set up an internal review process to assess how useful data could be, then selectively release what they decided was valuable.

I strongly oppose this approach on the basis that it shouldn't be agencies who decide what data is useful, to whom, when or where.

There's no evidence that government agencies have the skills to successfully decide which data may be useful to particular groups in the broader community, or which won't. There's also no evidence that they are good at successfully predicting the future, which data will become useful at a future date.

My view is that agencies should simply release all the data they can without trying to assign levels of usefulness.

Decisions on usefulness should be left to the users - the community - allowing serendipity to thrive.


An example of this was featured at a Gov 2.0 Canberra lunch in November 2012, where Jake McMullin spoke about his use of a open dataset from the National Library to create a unique mobile app.

When he'd created the prototype app, he walked into the library and showed the first staff member he saw (who happened to be the project manager for their iPhone catalogue app).

As a result of this serendipitous meeting, the National Library funded the app, which has just been released in the iTunes store under the name Forte, with an accompanying event (on 25 March) and video (below).

Forte provides a way to explore the National Library's digitalised Australian sheet music catalogue by decade and composer.

The dataset Jake used had been released a year earlier by the National Library for a hack event, however had not been previously used, as another National Library staff member, Paul Hagon, discusses in his blog.

Government agencies cannot predict these types of events - which, when, where or how a dataset will become useful if it is released as open data. And they shouldn't try.

The power of open data is often in serendipity.

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Tuesday, March 26, 2013

South Australia consulting on ICT policy

The South Australian government has released its draft ICT policy, SA Connected, for public consultation via the SA Plan consultation site.

SA ICT draft position paper's five key perspectives - serving people, innovating now, securing resilience, working together and improving delivery
The five key perspectives in the SA draft ICT policy 
The position paper, which has already undergone industry consultation, presents five key perspectives for the future of South Australian government IT,

  • Serving People
  • Innovating Now
  • Securing Resilience
  • Working Together, and
  • Improving Delivery
In what may be a first, the plan is available in ePub format for eReaders, although there's no HTML version and consultation is only via email reply.

The plan emphasises the need for government to innovate in partnership with industry,
We want to embed a new culture of innovation between government agencies, and between government and industry. Using and improving technology allows us to break down barriers that have previously prevented us finding shared solutions to common problems. To improve our ability to innovate, we will work more closely with industry to develop a practical and sensible framework for introducing new technologies into government.
It also recognises the need for the public sector to work in a co-ordinated manner, not simple as agency silos, and to employ an agile and iterative approach to ICT.

SA Connected also neatly uses personas to portray the potential future uses of ICT in government by 2030 - presenting a very positive view of how it could enable citizens and agencies.

There's also some very positive short-term improvements outlined, with real-time Adelaide Metro information becoming progressively available in 2013 for buses, trams and trains. Also a whole-of-government collaboration platform, StateLink, is being rolled out, incorporating instant messaging, desktop videoconferencing, meeting spaces and desktop and application sharing.

The boldest goal in the plan is to move to digital by default and collaborative democracy - placing citizens at the centre of government and digital at the centre of the web of channels used by government to engage.

There is also a goal to move agencies from competing to sharing - although I believe this will continue to be a challenge for all Australian governments while budgetary approaches and Ministers remain competitive and focused on their own interests ahead of whole-of-government.

The plan also outlines the intent to move from risk averse to risk managed behaviour and from large monolithic projects to rapid prototyping, with a multi-disciplinary design approach rather than a technology driven one.

This is also a challenging change for governments due to cultural and structural reasons and I will be interested to see how South Australia intends to achieve this.

The paper also provides a commitment to the establishment of a government innovation lab 'DemoLab',   for conducting trials and experiments in collaborative democracy. DemoLab will,
coordinate multi‑disciplinary teams made up of staff seconded from agencies, and people drawn from industry, academia and the community. DemoLab will use the best technical, operational, and behavioural thinking to address specific challenges and opportunities. Project teams will spend no more than thirty days developing small‑scale, operational prototypes of their solutions. Lessons will be learned, connections made, and successes will be recorded and replicated across the public sector.
I think this is a great idea - a government, like any other organisation, that doesn't reinvent itself will be reinvented from the outside, a far more unpleasant and messy outcome.

The positioning paper is written in a very conversational style (unlike many government papers - or most ICT plans), and is well worth reading and commenting on.

So if you want to have some input and influence over the South Australian government's future ICT strategy and aspirations, visit the SA Connected consultation.


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Wednesday, March 20, 2013

Rather than 'why' ask 'why not'

The US government uses challenge.gov to involve citizens in designing innovative solutions to government and civil challenges.

The UK government has adopted a digital-by-default approach and has mandated that agencies follow this, providing detailed guidance on what they must do and by when (even open sourcing service design guidance on GithHub for citizens to improve).

The Finnish government has adopted a crowd-sourcing approach to legislation, amending their constitution a year ago to allow citizens to develop laws which the parliament must consider and put to a vote.

Iceland's government went a step further and crowd-sourced a new constitution.

The Canadian government used the free open source mediawiki platform to create a whole-of-government wiki for information sharing within government (the site isn't accessible from the outside). In May 2012 it had over 32,000 users and contained over 18,000 pages of content.

58 countries (roughly 25% of all countries in the world) have joined the Open Government Partnership, making committed steps towards openness and transparency in government.

There's many other examples of both commitments and actions taken by governments around the world to increase openness, transparency and accountability and engage citizens more centrally in civic decision-making processes.

The challenge for agencies and governments in Australia, when faced with the level of innovation and progress being made in pockets around the world, is to shift the debate from 'why' to 'why not'.

Why doesn't Australia adopt one or more of the approaches above?

What are the barriers - cultural, financial, legal, bureaucratic, education - that we need to surmount?

Rather than seeing innovators across departments and councils put on the stand and forced to justify why a step should be taken, facing internal inertia and fear of change, let's see the tables turned and those who wish to preserve the status quo justify why remaining the same is the better strategy, delivering improved outcomes to governments and citizens.

Often intertia has much as many, or more risks, short-term and long-term costs than changing to reflect our fast changing society and environment.

While the temptation for many is to 'flee to the past' when budgets are cut, perhaps we more often need to 'flee to the present', recognising that changing citizen behaviour and channel choice means that government can only do better by whole-heartedly adopting the new technologies that their constituents now use.

The next time someone asks you 'why' - to justify an innovation, a channel, an approach - turn the question back on them and ask them to justify why not.

Ask them how repeating the past will result in different outcomes in the future, what makes their approach still relevant and appropriate when the world has changed.

You might find they have reasons, which might stand up, or that may be countered by your own evidence.

Either way, at least you'll have more information to help construct the why case.

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Tuesday, March 19, 2013

How government in Australia is (and can) use social media

This is a presentation I gave on Monday to NSW Health, including a review of Australian social media adoption, how agencies have been using social media, risks to watch out for and some examples of good public sector social media execution.

I'm happy to come chat to any government agency or council on these topics if it adds value to what you're trying to do.



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Friday, March 15, 2013

Australian Online Community Management Report launched

Quiip and Delib Australia have just released the Australian Online Community Management Report, the first research that has ever been conducted specifically on the emerging profession of online community managers in Australia.

The report has been designed to:

  • assist people professionally managing online communities to articulate their skills, challenges and support requirements,
  • support organisations entering or in the social world to hire, train and support professional Online Community Managers to better achieve organisational goals, and
  • help people seeking to become professional Online Community Managers to identify skills gaps and development priorities.

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Friday, February 22, 2013

Moderating friends and relatives - when official duties and personal life collide

I've had several discussions lately with people managing official government social media channels about the most difficult moderation challenge they face - their families and friends.

It is very common practice for people launching a new social media channel for their agency to tell their friends and relatives about it, both to share something they are enthusiastic and proud of doing and to help get an early boost in numbers - which may significantly amplify growth of the channel over time.

However this approach can also bear risk. While you may care for them dearly, friends and family may be just as prone to ignore the terms of use or moderation guidelines for a social media channel - saying something off-topic, out-of-line, trolling or simply being inappropriate - as complete strangers.

In fact the risk might even be greater with some of these relationships. Some of them may have limited experience using social media and be less familiar with the ground rules of online conversation. Others may feel that your relationship with them allows them to speak more frankly or reveal personal information - an equivalent situation to when your parents tell a new boy or girlfriend embarrassing stories from your childhood.

Clearly it's inappropriate to favour friends and family, giving them special treatment when they break any of the rules of an official agency (or, for that matter, company) page. However it is often more difficult to moderate your mother or best friend than a total stranger due to your personal relationship and the potential personal fall out of a moderation decision or ban.

At the same time it can be impractical or impossible to simply exclude them from a social networking page. Your friends and family members might be in the target audience you're seeking to reach, if not they can be curious or proud of your achievements and may follow or friend the official pages you manage as a show of support.

So how should you handle situations where a family member or friend bends or breaks the rules of an official community you manage?

Below I've identified four different tactics, which should be considered based on the nature of the community, the closeness of your relationship and the type and extent of the breach.

Delegate
Often the best approach is to delegate moderation to an uninvolved party at your work, someone who doesn't know your friend or relative and is able to review the situation with an objective eye. This gives you an appropriate separation from the situation, both for official and personal purposes.

This approach works well when a page is run collectively by several people, or where the breach is borderline and your judgement might be suspect due to a personal connection.

However it does run the risk of both official and personal fallout. Some people may not appreciate that you were arms-length from the decision, leading to personal relationship issues, a few may even see the moderation call as a personal affront and contact your agency, Minister, the media or broadcast their concerns via other social media channels and groups.

This is where personal judgement comes in. If Uncle Jack is known for his strong responses to perceived snubs, or your friend happens to be a journalist or a blogger and has been known to write about their experiences, you might wish to consider a different tactic before delegating responsibility for a decision.

Personal approach
Another way of dealing with inappropriate conduct by family or friends is to make a personal approach to them, by phone, in person or (at worst) by email.

The approach would be to make them aware of their conduct and how it breaches, or seems to be leading towards a breach, of the terms of use for the community and help them understand the difficult position this places you in as their relative or friend.

Some people respond well to this approach, appreciating that it is your job, career and reputation that they might be damaging through their actions. They may be willing to either step down their engagement or step away from the community altogether in order to not hurt you publicly and professionally.

This 'softly softly' approach works well with close relatives and friends who care more about you than about the topic of discussion, and can head off potential issues quickly, though may need to be repeated with some people who have difficulty curbing their enthusiasm or are unaware when their behaviour is offensive or inappropriate towards others.

It doesn't work as well with people more distant or who have strong ideological views on a topic. Equally it might not be effective with friends or relatives who are very unfamiliar with or poor at social media or other social conventions, essentially those known for putting their foots in their mouths at every opportunity (though you love them dearly).

It is important to use your critical judgement as to your relative or friend's character before approaching them personally as some people may react indignantly or angrily to what they see as accusations that they did something wrong. Equally the channel by which you approach them is important - some people prefer face-to-face, others phone. Rarely does email (with its lack of personal touch) work in this situation.

Bite the bullet
On some occasions, such as when you are the sole manager of an official community, where a person is only distantly a friend or relative, where you know they can handle 'rejection' or where potential personal relationship damage isn't a concern, you might choose to simply bite the bullet and moderate their comments or ban them, just like any other participant.

This, while challenging, is often the best approach professionally as it demonstrates your commitment to being fair in all circumstances, even when there is potential personal cost. It can also help build trust in the channel and within your organisation, in you.

There is the potential for this approach to cause tension in family and friendship circles, or even end relationships. However where you either have a limited relationship already with the person, or the situation warrants that you place your professional life ahead of your personal, this approach might be the right one to take.

Again this is a judgement call - and a hard one - you need to make based on the breach and the person. However when this approach is used well you can be surprised at the level of support you do receive from other family members or friends. Their respect and pride in your professionalism can outweigh the natural feelings of betrayal when you appear to be 'them' rather than 'us'.

Shut down
The most drastic approach, and the least used, is to close down the official channel in order to avoid professional or personal compromise. This is rarely a viable option, however there may be a few situations where it is better to close down the entire community rather than deal with the fallout of a particular decision.

I can't think of many examples when this would be the appropriate response, except if a community is already near its end and there's significant examples of high levels of inappropriate behaviour by a large number of participants. However the approach is worth keeping in mind as an option just in case such an opportunity presents itself.

While a shutdown can annoy a community, when done right it can be seen as the natural end of a process, leaving good memories without hard feelings. Generally my view is that government agencies have been poor at shutting down social media channels, due to lack of consideration of community lifespans or planning around shutdown procedures. I recommend that agencies develop their shutdown plan when they first establish social media channels, in order to manage the risks ahead of time.


So there's four approaches I recommend considering w dealing with those awkward situations when official duties and personal relationships collide through inappropriate behaviour by family or friends in an official agency social media community.

Can anyone recommend other approaches for dealing with this sensitive, but increasingly common concern?

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Monday, February 11, 2013

How to build a smart and innovative government agency - abandon 19th century organisational principles

NetFlix has released its 'manifesto' detailing how they operate and why, a document that Facebook's COO has described as "the most important document to ever come out of Silicon Valley" and that has attracted well over three million views on Slideshare.

It is the best document I've ever seen on building a smart and innovative organisation and has many lessons for government agencies, as well as for businesses, on how to set organisational goals, develop policy and select and manage staff - which I hope senior government leaders take on-board.

I equate this to the organisational equivalent of the NBN, compared to 1960s fax machines.

Organisations that learn from Netflix's approach will be well-placed to address the challenges of modern society, being far more productive, effective and attractive to staff.

Whereas organisations that persist in applying a 19th Century organisational model designed for managing itinerant and illiterate workers undertaking repetitive manual tasks to 21st Century highly-education staff undertaking knowledge-focused outcomes will struggle to compete for talent and survival.



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Wednesday, November 21, 2012

Having a website crash due to high traffic is a failure of management, not load

Today has provided an interesting lesson for several organisations, with the crash of both the David Jones and ClickFrenzy websites in Australia.

But first, some background.

ClickFrenzy is a new 24-hour sale for Australian online retailers starting from 7pm on Tuesday 20 November.

Based on the US 'Cyber Monday' sale, which now attracts over 10 million buyers, ClickFrenzy was designed to entice Australian online shoppers to buy from local online retailers by offering massive discounts on product prices for a short period of time.

The event was announced over a month before it was due to start and has been promoted through newspapers, online and in some retail stores, with the ClickFrenzy team expecting thousands of shoppers to log on, likening it to a "digital boxing day sale".

I've kept an eye on the ClickFrenzy site and signed up to receive an email alert when the sale began.

Just before the sale started I hopped back onto the ClickFrenzy site to see how it was going, and only saw a basic page of text, with no graphics or formatting. Puzzled I tried reloading - and the site wouldn't load at all.

That's when I hopped onto Twitter and learnt from the #clickfrenzy hashtag that the ClickFrenzy site had already crashed from the load and no-one had any idea when it would be back online.

This meant that the list of participating retailers (many of whom had been kept secret) was inaccessible. No shopper knew who had the specials, meaning few sales could occur. Of the retailers that were known to be participating, two-thirds of their sites crashed too (such as Priceline and Myers).

In competition with ClickFrenzy, David Jones had decided to run its own independent 24-hour sale over a similar time period. Their sale, named 'Christmas Frenzy', was to be run from their main website.

How did their launch go? Their site also crashed, and was down for several hours, taking down not only the shopping site but all their corporate information.


So we had two major online sales on the same day from Australian retails, and both experienced crashes due to the volume of traffic.

What was to blame? Both claimed the failure was due to unprecedented demand. So many people tried to get onto both sites that their servers could not cope (the same reason given for the mySchools website issues at launch in 2010 and the CFA website issues during the Victorian fires in 2009).

Let's unpick that reasoning.

The world wide web is twenty years old. Amazon.com is 18 years old. The US 'Cyber Monday' sale is six years old.

David Jones is an experienced retailer, with significant IT resources and has been operating an online store for some time. Their Christmas Frenzy sale was planned and well promoted.

Click Frenzy is being run by experienced retailers as well. They built an emailing list of people interested in the event and also widely promoted the sale. The retailers supporting them are large names and operate established online shopping sites as well.

In both cases the organisers had a wealth of experience to draw on. The growth of Amazon, the US Cyber Monday sales, their own website traffic figures and email list sign-ups, not to mention a host of public examples of how to manage web server load well, and badly, from media sites, social networks and even government sites (such as mySchools and CFA examples above).

There are many IT professionals with experience on how to manage rapid load changes on web servers.

There's scalable hosting solutions which respond almost instantly to fast-increasing loads, such as during an emergency or with breaking news, and 'scale up' the site to support much larger numbers of simultaneous users. (Though in the case of Christmas Frenzy and Click Frenzy a large increase in load was expected, rather than unexpected.)

There's even automated processes for testing how much load a website will be able to bear by simulating the impact of thousands or millions of visitors.


In other words, there's no longer any technical reason why any organisation should have their website fail due to expected or anticipated load.


Load is not a reason, it is a justification.

We have the experience, knowledge and technology to manage load changes.

What the Click Frenzy and Christmas Frenzy failures illustrate is that some organisations fail to plan for load. They haven't learnt from the experience of others, don't invest in the right infrastructure and may not even test their sites.

They are literally crossing their fingers and praying that their website won't crash.

A website crashing when it receives a high level of load that could be expected or planned for is crashing due to a failure of management.


The next time your agency's management asks you to build a website which is expected to have a big launch or large traffic spikes, ask them if they're prepared to invest the funds necessary for a scalable and tested website, built on the appropriate infrastructure to mitigate the risk of sudden large increases in traffic.

If they aren't then let them know to cross their fingers and pray - and that a website crash due to high traffic is a failure of management, not load.

You might even get a Downfall parody video to memorialise the failure - as Click Frenzy received within two hours of their launch crash.

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Thursday, July 19, 2012

Should government agencies or Ministers supply content to newspapers if it will end up paywalled?

Thirty years ago if you wanted to read the news, you bought a newspaper. A paper newspaper, with real money.

As a result all of a government's announcements - media releases, Ministerial statements, advertising and other content had a price tag by default.

You didn't get to see them if you didn't pay the paper's price (except if you browsed in-store - a practice news agents discouraged).

Over the last twenty years however, news has become freely available online. Go to any print publisher's masthead, online-only news service or agency website and you can read the releases, statements and even see the ads without paying a cent.

Clearly this has been good for governments, who can reach a wider audience with their content due to the lack of a 'paywall' barrier to consumption.

However with the major newspapers now considering paywalls, should government agencies be prepared to go back to the days of allowing commercial providers to charge money for the content they provide to newspaper proprietors for free?

This is a thorny question. On the surface it looks easy - it was OK before, it should be OK now. However we have a new generation of citizens who grew up with free news, who are less inclined to pay for news and therefore government is likely to struggle to reach them.

At the same time we have a phlethora of news sites, some will be paywalled but others won't. Agencies can now distribute releases, statements and even advertisements via their own websites, email lists, and social media channels.

So does government need to rely on traditional media to carry straight news? It is still appropriate for agencies to allow newsprint publishers to 'clip the ticket' for the content they release for free?

Should there be a requirement that Ministerial and agency content isn't hidden behind the paywall and remains part of the free content provided by news services? A traffic generator, but not a profit centre?

I don't have a ready answer to this.

I would expect the news publishers would be quite happy commercialising government content, as they have done in the past, as it gives them cheap content to boost their profits (which can, of course, be taxed).

I also expect that older public servants and politicians wouldn't even question the right of publishers to make money from government content, as it was done before.

However for younger people the situation may not be so black-and-white.

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Wednesday, July 18, 2012

How Facebook has become a risk for public servants, and what you can do about it

If you are one of the majority of public servants with a Facebook account, then it may be time to reconsider how you use the service.

As discussed in ZDNet's post, Is Facebook damaging your reputation with sneaky political posts?, Facebook is now posting messages in your timeline and saying you 'Like' the messages simply because you once 'Liked' the Facebook Page that posted them.

So what does this mean, and how is it a risk to public servants?  Here's how it works.

When you 'Like' a Page in Facebook, Facebook assumes this means you also like all the content, status updates, images and other material, that may be posted on that Page by its administrators.

To be 'helpful' Facebook will automatically place some of the Page's content in the newsfeeds of your Facebook friends, with a notice that you 'Like' the content.

Facebook calls this a feature, as quoted in the ZDNet article,

To help people find new Pages, events, and other interesting information, people may now see posts from a Page a friend likes. These posts will include the social context from your friends who like the Page and will respect all existing settings.

This may sound innocent enough, but what it means in practice is that if you ever 'Liked' a Facebook Page for any reason, any new content posted in that Page may now appear to your friends as explicitly 'Liked' by you.

As Pages can change administrator, content and focus, that innocuous Facebook Page on pet rabbits you liked two years ago may now start spewing controversial, obnoxious or otherwise inappropriate content into your Facebook friends' newsfeeds - with each piece of content indicating that you 'Liked' it.

This could merely be embarassing, or it could put your career at risk.

Say you 'Liked' a Facebook Page for a charity you support that works in a policy area covered by your agency. Due to a change in government policy, that charity loses funding and, as a result, begins posting messages on its Facebook Page which are strongly critical of the government's new policy to galvanise their supporters to write to the Minister. Even worse, one of the Page's administrators has been radicalised and frames some of these messages in very strong, almost abusive, language.

These messages begin appearing in the newsfeeds of your friends, complete with a notice that YOU 'Liked' them. Incidentally, you don't see them yourself because Facebook doesn't notify you that they're doing this and these messages don't appear in your own newsfeed.

One of your friends (a colleague at your agency) is horrified that you'd act so unprofessionally and sends screenshots of the messages with your 'Like' to HR, notifying them that you've broken the public service code of conduct by publicly criticising your agency and the government.

You get called in for a discussion with your manager and a HR representative, who shows you the screenshot and asks you to explain your conduct...

Will they believe you when you claim ignorance?


Now compound this issue by thinking about every single Facebook Page that you've every Liked.

Any of them could begin posting messages which could embarrass you, or threaten your job and, thanks to this Facebook feature, indicate automatically that you 'Liked' each message.

Even worse you don't even know when they're doing it because you don't see these messages in your own newsfeed.


So what should you do to deal with this?

Assuming that you're not prepared to close down your Facebook page or, at least, unLike all pages that you have liked, I recommend that public servants look at their 'Likes' page (accessible from their Favourites page) and cast an eye over the pages they've Liked to see if any are likely to post content that will get them in trouble in their friends' newsfeed.

Then make this a regular habit - check all your pages every month to see what they're saying.

Finally, bring this issue with Facebook to your agency's attention, so you'll not be accused of 'Liking' content you didn't.

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Tuesday, July 03, 2012

Automating online activities without IT intervention - using web tools to make jobs easier

There's often lots of small - and not so small - activities that communications teams want to carry out online that would make their jobs easier, but aren't really tasks to give to IT teams.

For example, you may wish to update your agency's Facebook and Twitter profile pictures when your logo changes, automatically post your blog posts to LinkedIn and Facebook, be sent an email whenever someone tweets at you or receive an alert whenever your Minister is mentioned in a breaking news story.

This is where it is useful to get familiar with services like IFTTT and Yahoo Pipes.

IFTTT, or "IF This Then That" is a simple logic engine that allow you to string together a trigger  and an action to create a 'recipe' using the format IF [trigger] then [action].

For example, below is a recipe used to automatically tweet new posts on this blog:
A recipe in IFTTT
A recipe in IFTTT

This sounds very simple, but it can be a very powerful labour saving tool. Each trigger and action can be from different online services, or even physical devices.

A recipe in IFTTT
A recipe in IFTTT (click to enlarge)
Recipes can be more complex, with various parameters and settings you can configure (for example the recipe above has been configured to append #gov2au to the tweets).

For example, at right is the full page for a recipe that archives your Tweets to a text file in your Dropbox.

Besides connecting the trigger (a new tweet from you) with the action (posting your tweet in Dropbox),  you can choose whether to include retweets and @replies.

You can set the file name where your tweets will be stored and the file path in Dropbox, plus you can set the content that is saved and how it will be formated.

In this case the recipe is set to keep the text of the tweet (the 'Text' in a blue box), followed on a new line by the date it was tweeted ('CreatedAt') and then, on another new line, a permanent link to the tweet ('LinkToTweet'), followed by a line break to separate it from following tweets.

You can add additional 'ingredients' such as Tweet name and User Name - essentially whatever information that Twitter shares for each tweet.

Rather than having to invent and test your own recipes, IFTTT allows people to share their recipes with others, meaning you can often find a useful recipe, rather than having to create one from scratch.

In fact I didn't create either of the recipes I've illustrated, they were already listed.

There's currently over 36,000 recipes to choose from, for the 47 services supported - from calendars, to RSS feeds, to email, to social networks, to blogs and video services, from SMS to physical devices.

All the online services that can be 'triggers' for IFTTT
All the online services that can be 'triggers' for IFTTT
It is even possible to string together recipes in sequence.

For example, if I wanted to update my profile image in Facebook, Twitter, Blogger and LinkedIn, I can set up a series of recipes such as,
  • If [My Facebook profile picture updates] Then [Update my Twitter profile picture to match]
  • If [My Twitter profile picture updates] Then [Update my Blogger profile picture to match]
  • If [My Blogger profile picture updates] Then [Update my LinkedIn profile picture to match]
  • If [My LinkedIn profile picture updates] Then [Update my Facebook profile picture to match]
Using these four recipes, whenever I update one profile picture, they will all update.

Also it's easy to turn recipes on and off - meaning that you can stop them working when necessary (such as if you want to use different profile pictures).

However there's limits to an IF THEN system, which is where a tool like Yahoo Pipes gets interesting.

Yahoo Pipes is a service used to take inputs, such as an RSS or data feed, webpage, spreadsheet or data from a database, manipulate, filter and combine them with other data and then provide an output with no programming knowledge.

This sounds a bit vague, so here's a basic example - say you wanted to aggregate all news related to Victoria released by Australian Government agencies in media releases.

To do this in Yahoo Pipes you'd fetch RSS feeds from the agencies you were interested in, 'sploosh' them together as a single file, filter out any releases that don't mention 'Victoria', then output what is left as an RSS feed.

Building a Yahoo Pipe
Building a Yahoo Pipe (click to enlarge)
But that's getting ahead of ourselves a little... To the right is an image depicting how I did this with Yahoo Pipes.

Here's how it works...

First you'll need to go to pipes.yahoo.com and log in with a Yahoo account.

First I created a set of tools to fetch RSS from Australian Government agencies. These are the top five blue boxes. To create each I simply dragged the Fetch feed from the 'sources' section of the left-hand menu onto the main part of the screen and then pasted in each RSS feed URL into the text fields provided (drawing from the RSS list in Australia.gov.au).

Next, to combine these feeds, I used one of the 'operator' function from the left menu named Union. What this does is it allows you to combine separate functions into a single output file. To combine the Fetch feed RSS feeds all I needed to do was click on the bottom circle under each (their output circle) and drag the blue line to a top circle on the Union box (the input circle).

Then I created a Filter, also an 'operator' function and defined the three conditions I wanted to include in my final output - news items with 'Victoria', 'Victorian' or 'Melbourne'. All others get filtered out.  I linked the Filter's input circle to the Union's output circle, then linked the output from the Filter to the Pipe Output.

Then I tested the system worked by clicking on the blue header for each box and viewing their output in the Debugger window at bottom.

When satisfied it worked (and I did have to remove the filter condition 'Vic' as it picked up parts of words such as "service"), I saved my pipe using the top right save button, giving it the name 'Victoria RSS', then ran the pipe and published it at http://pipes.yahoo.com/pipes/pipe.info?_id=0392f5ec8f7450abbf650056c22f1e5d.


Note that pipes don't have to be published, you can keep them private. You can also publish their outputs as RSS feeds or as a web service (using JSON) for input into a different system. You can even get the results as a web badge for your site, by email, phone or as PHP for websites.

An IFTTT recipe built from the Yahoo Pipe above
An IFTTT recipe built from the Yahoo Pipe above
(click to enlarge)
Alternatively you can even combine them with IFTTT - for example creating a recipe that sends you an email every time an Australian Government agency mentions Victoria in an media release.

In fact I created this recipe (in about 30 seconds) to demonstrate how easy it was. You can see it to the right, or go and access it at IFTTT at the recipe link: http://ifttt.com/recipes/43242

So that's how easy it now is to automate actions, or activities, online - with no IT skills, in a short time.

There's lots of simple, and complex, tasks that can be automated easily and quickly with a little creativity and imagination.

You can also go back and modify or turn your recipes and pipes on and off when needed, you can share them with others in your team or across agencies quickly and easily.

Have you a task you'd like to automate? 
  • Finding mentions of your Department on Twitter or Facebok
  • Tracking mentions of your program in the media releases of other agencies
  • Archiving all your Tweets and Facebook statuses
  • Receiving an SMS alert when the weather forecast is for rain (so you take your umbrella)
  • Posting your Facebook updates, Blog posts and media releases automatically on Twitter spread throughout the day (using Buffer)
The sky's the limit!

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Friday, June 22, 2012

What may a 2.0 organisation look like?

As the world changes, so must our institutions - particularly government, including government agencies.

Without getting into how hard or easy it is for government agencies to change (recognising there's a diversity of views), any change should, necessarily be for the better.

So how should they change? In which ways should they reinvent themselves to suite a changing nation?

The wrong changes could lead to massive costs and organisational failures, so identifying the right type of changes (as near as possible) is a necessary first step once an organisation has reached a point where it recognises and accepts it need to make changes.

Fortunately there's lots of people thinking about this around the world, and in the US, over the last six months, a group of 900 people, spearheaded by Jonathan Opp and Chris Grams and as a joint collaborative effort by the MIX, Saba, and the Enterprise 2.0 Conference, have conducted a Management 2.0 hackathon (inspired by software hackathons) to consider how management and organisations will need to adapt to survive and thrive in the 21st century.

Entitled The Management 2.0 Hackathon: Using the inspiration of the web to hack management, the process resulted in the blog post (linked) and the marvellous report embedded below.

The report is available for download under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

I strongly recommend that you take a look at the report and consider circulating it to your senior leadership team. It may provoke new thinking and support your organisation's efforts to identify and implement the right changes to ensure your organisation remains relevant, influential and effective into the future.

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Monday, June 04, 2012

For all online community managers - register now for Swarm 2012

Last year was the first Swarm in Sydney- part conference and part peer support network for online community managers.

The event is returning this year in Melbourne on 13-14 September, bigger and friendlier.

The website is now live, with early bird rates to attend.

One of the highlights of Swarm this year will be the presentation of the results from the first ever Australian and New Zealand Online Community Managers' Survey.

I'll also be presenting on quite a controversial topic.

See you all there!

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Monday, April 23, 2012

What are Australian Government agencies using social media to achieve?

I'm still collecting responses to my FOI request, however felt it worth providing some interim data on what Australian Government agencies are telling me that they are using social media to achieve.

Of the 166 FOI requests I sent out, I have, so far, received 59 legitimate responses in survey format (35%), another 10-20 in other formats (not analysed below) and 6 refusals to respond.

(I also received a survey response from the 'Dept of Silly Walks and Frilly Pants' that I've disregarded in this analysis. However I am pleased that FOI officers have healthy senses of humour!)

Of the 59 legitimate responses, 43 agencies indicated in Question 8 of my survey that they used social media channels for some purpose.

That is, 73% of Australian Government agencies in my sample are using social media.

This demonstrates how far the public service has come in embedding social media into their activities. However what do they say they are using social media to achieve?

Question 8 of my survey asked agencies:
Has your agency used social media services in the following activities?
(Please indicate all that apply and name each of the specific social media services used, ie: agency operated blogs or forums, third party blogs or forums, social networks such as Facebook or Twitter, social sharing sites such as YouTube, SlideShare or Flickr, etc)
The responses (so far) are as follows, listed from most to least popular uses of social media:

Answer choiceResponsesShare
For stakeholder engagement or collaboration3254.24%
Operating an information campaign2542.37%
Responding to customer enquiries/comments/complaints2542.37%
For engaging with journalists and media outlets2440.68%
For engagement or collaboration with other government agencies2440.68%
Monitoring citizen, stakeholder and/or lobbyist views and activities1728.81%
For a public consultation process1627.12%
For a stakeholder or other restricted access consultation process1322.03%
Other type of activity 1118.64%
For policy or services co-design  711.86%




The 'Other' category was broken into the following 11 responses:
  • cartoon competition - Flickr
  • day to day information for subscribers and stakeholders
  • Youtube
  • No, but use of social media to advertise Gov Jobs is being assessed.
  • YouTube
  • LinkedIn (recruitment activity)
  • Internal communication
  • Yes
  • Crowdsourcing
  • Yes. Facebook (Promote Aboriginal Studies [ED: followed by two unreadable words])
  • Facebook, Twitter
So, what are my conclusions from this data?

Firstly, there is a high use of social media for official purposes throughout the Australian Government. Almost three-quarters of agencies (73%) reported using at least one (and more commonly two or more) social media tools.

The most popular use for these tools is for stakeholder engagement or collaboration (53.24%) - well ahead of operating an information campaign (42.37%), indicating that social media use is expanding beyond Communication teams into broader agency use for two-way dialogues.

Responding to customer enquiries/comments/complaints was also quite high (42.37%), indicating that many agencies are serious about the use of social media channels for engaging.

Monitoring citizen, stakeholder and/or lobbyist views and activities was lower than I would have expected (28.81%). This is potentially the most cost-effective use for social media as it doesn't require engagement by an agency and can often be accomplished with free tools and limited time. I hope more agencies take this up in the future as it can provide deeper insights into their stakeholders and clients and help head-off issues.

Consultation was also lower than I had expected, with only a quarter of agencies respectively using social media for a public consultation process (27.12%) or for a stakeholder or other restricted access consultation process (22.03%). This is an area with significant potential to add value to policy deliberations and to provide a cost-effective extension or replacement of physical consultation events (particularly when budgets are tight). I hope more agencies take this up in the future as well.

The lowest rating answer was for policy or services co-design (11.86%), an emerging area which has a potentially bright future ahead of it. I can understand this being low as it is a new area for many agencies, but hope it grows as they realise the efficiencies of online co-design processes (alongside offline processes).

Finally, the other type of activity answer provided some interesting food for future thought. The answers provided by agencies, excluding the naming of specific social media tools and general use, fell into several significant categories; recruitment, internal communication and crowdsourcing.

These are all emerging areas where social media can make a significant difference and I hope we see a lot more of them in the future.

There is more analysis I will do down the track - which social media tools are most often used for each type of activity, what are the average number (and types) of tools used by agencies), however I'll wait for all responses to be received before putting this time in.

All in all the interim responses are very positive (at least from my position as a Gov 2.0 Advocate), with Australian Government agencies making strong use of social media across many different types of activities.

There's many who are testing, piloting and practicing different approaches to social media use, which will provide an ever-growing source of useful social media examples, case studies and expertise for all agencies to draw on and thereby build their capabilities and effectiveness online.

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Wednesday, April 18, 2012

Frequently Asked Questions for Gov 2.0: How do we manage the resourcing requirements of engaging online?

Another question I get asked regularly is "How do we manage the resourcing requirements of engaging online?"

This is an interesting 'length of string' question as the resourcing requirements of social media vary dramatically depending on why and how an organisation chooses to use social media. Generally the more engaging your participation the higher the resourcing needs - although even social media listening can soak up resources rapidly.

I consider social media participation as a 'ladder of effort'.

At the lowest end your participation can be limited to a Twitter account or Facebook page, auto-publishing content from your website or media releases. This requires little or no resourcing and, while not a particularly effective approach, can serve as a platform to build on with more engaging content.

Moving upwards, an engaging Facebook page (or similar social network presence) may require several custom posts per week (or day if you are really, really active) and some moderation, responses and management oversight, possibly 10 hours or 1/4 of a person each week. Twitter, when used well, with around 5-10 tweets per day, may require the same or a little less time.

If you step up to participating in forums and blogs or using social networks as customer service channels the resourcing is likely to increase further. This is, however, where leveraging your existing customer service channels becomes essential. If you trust people to answer phones or emails with citizens on the other end, then you should trust them to respond to citizen enquiries online (otherwise you have an internal issue).

I have not seen many examples of agencies giving their customer service teams access to use social media on behalf of their organisation, and there may be challenges in skilling people to engage correctly in more public forums - however au remain hopeful.

If you decide to actively run collaborative exercises online via social media, or create and run communities using social networks and forums, you are likely to need to dedicate substantial resources. However even this can be managed through sharing the load around and operating in a pragmatic fashion. The ATO, for example, has done a great job with its SME forum over the last few years on a limited budget (and with some external support).

Cleverly managed many social media channels can be run efficiently through good planning and piggybacking. For instance, your website is chock-full of pre=approved content that can be reiterated through social media channels. Also, when seeking approvals for media releases, reports, policies or the like, pre-write one or more tweets, posts and social network updates and send them for approval with the document. That way you don't need to re-engage on the same content, providing context and a new proposal.

Keep in mind that, sometimes, you can 'trade-off' resources, potentially retasking people from activities that you are cutting to replace with social media engagement. Also it may be possible to find people willing to spend a few minutes a day, or hours a week, supporting your social media efforts (even if just for the resume boost)

Important things to keep in mind are:

  • Live within your means - choose the social media channels and engagement approaches that suit your available resourcing limitations. 
  • Don't grow unnecessarily - being bigger and better than anyone else is a common desire (as is the desire to be first), however if it doesn't suit your goals then don't extend yourself beyond your resourcing. 
  • Set limits - make it clear to participants the amount of time you will dedicate to a channel. Some might criticise you, but most will appreciate that some engagement is better than none and that time is money.
  • Seek resources beyond the usual suspects - Don't simply seek dollars to get things done, see whether you can discover innovative tactics to unlock resources.
  • Invest proportionate to your goals - if you do have significant goals for your social media presence, then ensure that your organisation are prepared to invest appropriately. If your goals are larger than your resourcing, something has to give (and typically individuals burn out before organisations do). 
  • Develop exit strategies and pull the plug if needed - while it is hard to let channels go, sometimes, if your resources are cut, so must you. It is better to do this in a planned and considered way that preserves reputation and carries forward as much good will as possible.

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Tuesday, April 17, 2012

Frequently Asked Questions about Gov 2.0: How do we convince risk-averse management to say yes to social media initiatives?

This is the second in my series of Frequently Asked Questions (FAQs) posts to address some of the 'persistent' questions related to social media and Government 2.0.

The question I am addressing is "How do we convince risk-averse management to say yes to social media initiatives?"

This is one of the most common questions I am asked, particularly by mid-level managers frustrated by resistance to trying new approaches, even where it is clear that existing practice no longer meets their organisation's needs.

It is also a common reason given to me as to why people leave an agency - normally to go to one more willing to consider the use of modern approaches.

(Notably I have never been asked by managers "how do I convince risk-averse staff to say yes to social media initiatives?" - though I have been asked "how do we equip staff unfamiliar with social media with the skills necessary to engage effectively online?")

This challenge with senior management is, in my opinion, partially generational, partially cultural, partially based on priorities and partially rooted in lack of knowledge.

Senior managers have many priorities to consider and often are focused on "managing inwards" rather than "managing outwards", with their priorities being serving a Minister, managing staff and services delivered by an agency and managing the compliance and governance burdens that fall on public agencies.

Their capacity to focus on newer approaches to community engagement and communication is often restricted due to time, often to their direct experience, or the experience of their peers - who are often struggling with the same issues.

Often social media is something they may associate with their children, grand children or what they read in newspapers (usually the horror stories and failures, or 'cute' human interest pieces). They may focus on the 'social' aspects of 'social media' and have not had the time or experience to fully considered how online tools can be used in professional ways.

Getting senior management buy-in for social media often involves educating them past the myths and misunderstandings - it isn't only about Facebook and Twitter, social media channels can be secured and managed, it doesn't mean 'opening the flood gates' to time wasting by staff, it can provide access to stakeholders and citizens who cannot be easily reached through traditional channels, it doesn't replace traditional media but does amplify reach.

Any education process requires a good run-up, so it is worth beginning early to educate senior management by providing case studies and reports on how online media has been used by other agencies, overseas and in Australia, to achieve organizational goals.

In my time in the public service I used to send out semi-regular emails providing information about online initiatives - including providing positive examples and examples where organisations had been challenged (with tips on how they could have avoided issues via good governance or different approaches).

This approach begins to inform and educate senior management, allowing them time to read and consider what their peers are doing and build a level of comfort with a social media approach.

Next I recommend identifying an initiative which could be enhanced through online engagement - preferably a non-core or low priority initiative where there is less potential for embarrassment and therefore more tolerance for perceived risk (not that social media is necessarily more risky, however it is often perceived that way).

At this stage it is worth writing a short business case with clear governance around how online media (rather than 'Social' media) will be employed, clear approval and management guidance and examples of how other agencies have successfully deployed online channels to meet similar goals. Include links to the government's priorities in relation to innovation, FOI and Gov 2.0 (such as the Open Government Declaration).

This provides a formal proposal for senior management to review. Even if they reject it, you will raise the potential in their minds and highlight that you're not attempting to rush into the area, rather are employing a risk-managed process and have done your research.

At this stage ensure you are engaging with your peers across the agency, sending them the same enewsletter of online media initiatives and building their confidence in considering social media in their projects. Having many people suggesting an online component to senior management, not just you, will help senior managers understand that this is an area they need to begin considering seriously - it is a real channel for the agency, not simply one person's flight of fantasy.

Following this approach, at some point your agency will start listening and senior managers will begin accepting, then supporting and then suggesting the exploration of social media in various departmental activities. You may even find them beginning to take credit for social media idea - particularly if the Minister's office notices and supports the approach.

If you find the approach above isn't working, another tactic is to learn what the key gatekeeper enjoys - their sports interests or hobbies. Then find one or two good online groups discussing these topics and drop them an email note about them. Once they learn that their favourite topics are being discussed, in a thoughtful and helpful way, some of the barriers may begin coming down.

A final approach, though often less effective (as cost is rarely the reason given for excluding online), is to demonstrate the cost-savings regarding the use of online channels versus flying people around the country for consultations or paying for TV, radio and newspaper spots.

A single 30-second TV spot can pay for an entire social media campaign - which, in conjunction with the other TV ad spots, amplifies the effectiveness of the campaign. Radio and print, while cheaper, are demonstrably far more niche than online and the cost per contact is much higher than the cost of running a Facebook page or Twitter account.

Finally, if you can't change the minds of your senior managers, you can always vote with your feet, leaving for an organisation more willing to consider social media channels in its overall marketing, communication and engagement mix.

There are many agencies in government who are quite assertively and effectively using social media in their engagement efforts - and have experienced little or no downside in their experiences. Equally there's many corporate employers actively engaging via social media, though there's a mix of willingness and readiness to engage here as well.

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Thursday, April 05, 2012

Governments need to ensure their websites work for modern users

I went to the Australian Business Register site (www.abr.gov.au) this afternoon to set up an ABN (Australian Business Number) for a company.

This is a very common step, taken by hundreds, if not thousands, of Australians every week.

However I immediately hit a speed bump.

The site's online ABN registration process threw up an error message (image below) stating:

Browser not supported
The Australian Business Register currently supports the following browsers:
  • Internet Explorer 5.0 and above
  • Netscape 6.0 and above
You should update your browser version before you continue using the Australian Business Register. If you believe your current browser is suitable to use, please continue.

Refer to Technical Information for details on how to configure for your browser for the Australian Business Register.
This was confusing and offputting as I was using Firefox 11.0 - one of the most modern web browsers available.

Fortunately I had Internet Explorer 9 on my system and gave this a try - no error screen appeared.

Now if you read far enough into the error message it does state that 'If you believe your current browser is suitable to use, please continue.' - however I was in a hurry at the time and, like many users, didn't read the error message all the way through.
The error message visible at the Australian Business Register site, together with the 'About' information window for the web browser in use
The error message visible at the Australian Business Register site,
together with the 'About' information window for the web browser in use

Regardless of whether this translates into a user error, I believe that there is an obligation on government agencies to ensure their websites are accessible and usable in modern web browsers without unnecessary and confusing error screens.

Essentially, when I have Firefox 11.0, I don't expect to receive an error stating I need 'Internet Explorer 5.0 and above' or 'Netscape 6.0 and above' - as my web browser is "above" both and, in fact neither of those web browsers have been current for more than 10 years!

For such an important and common business process as registering an ABN the responsible agency needs to take a little more care in its online delivery of services.

Otherwise their online services will damage trust and respect in the government's ability to deliver and cause customers to migrate to what are slower and (for agencies) higher cost channels.

I'll bring this issue to the attention of the responsible agency, the Australian Tax Office, and check back in six months to see if anything has changed.

For all other government agencies out there, please check that your public online systems aren't needlessly damaging your credibility in this way. Please make sure your websites work for modern users!

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