Saturday, May 24, 2008

Getting (web) content right!

Here's a great presentation from Donna Spencer (formerly Donna Maurer) discussing how to get content right.

The key things she picks on are:
  • The reader is important - you're not
  • Really think about what the reader wants to know
  • Write as you speak - with a real voice
  • Use images as well as words - more people are visual than verbal
For government agencies that means dropping the stilted, us-focused govvie speak that infests many government websites (including the one I manage).

It's scary, it's difficult to get approved at times and it involves change.

But our customers would find out what they needed faster and with less confusion and frustration.

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