Thursday, May 08, 2008

Explaining digital media to beginners

One of the most difficult tasks for anyone working in the online industry is to bring along an internal audience who are not 'digital natives'.

This often includes the people who control the purse strings in organisations, who do not quite get how these newfangled digital toys work - or that they are business tools and not toys.

Fortunately people are now beginning to realise that the internet isn't simply another hula hoop fad, but actually sparking that 'AHA!' moment remains a challenge.

A tool I find useful are the Commoncraft series of videos, which use simple concepts and physical objects to demonstrate digital concepts.

If you've not yet discovered Commoncraft, visit their Youtube channel and take a look.

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