This discussed strategic approaches to egovernment at a local level and provided key insights into what local residents needed and expected from their councils and shires.
Carl Haggerty of Devon County Council, one of the presenters, has provided a synopsis of his observations and thoughts from the event in a post titled Thoughts on a “perfect council website”.
Reading his post, I do not see enormous differences between what it appears people want from local councils and what they want from state and Federal agencies;
Presentations from the 2007 seminar are available online and I am hopeful that the 2008 presentations will be as well soon.
- Get rid of those damn press releases (who the heck reads them).
- Stop the political messages (Our Leader).
- Nobody cares for this stuff, they are task focused and don’t have much time.
- We already take their money and if we take even more of there time we will only create more frustrated citizens and visitors.
- Delete most of your content as nobody reads or even maintains the stuff.
- 80% of web management is observing behaviour.
- Do the tasks your customers do and experience the “journey” yourself.
- Personalisation doesn’t work, most people don’t want to do it - interesting considering i was on the panel about web 2.0 techniques with “Steve Johnson” from Redbridge and “Suraj Kiki” founder of Jadu CMS, more on this later)
- Start with your top tasks and get them on your homepage to stop people having to search for them.
- Don’t force “corporate” crap at your customers, they don’t really care