Tuesday, July 08, 2008

A guide to engaging social media for government communicators

Last week the Social Web Analytics eBook 2008 was released by Phillip Sheldrake of Racepoint Group.

I've been browsing the book for a few days and have found it a very coherent view of the development of the online channel and the approaches now available to communicators to listen, engage, influence and be influenced by their customers, stakeholders and community.

In particular the book focuses on how to locate and monitor the conversations even now going on about your organisation, to more fully understand community views and trends in real time.

It's written at a level where beginners or those experienced with social media will still get value out of it.

I recommend it to any government communicator seeking to make sense of what is going on in the online world.

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