It's quite a useful resource to draw on for innovative ways to use the online channel.
It's made me think on the communications approaches my agency has used in the last year - based on the categories and subcategories in Jeremiah's post.
- Corporate site
- Search engine optimisation
- Search engine marketing
Outbound and syndicated web marketing
- Email marketing
- Syndicated content and RSS
- Web advertising
- Social networking, Forums, Wikis, Collaboration
Community marketing and social media marketing
- Online video
How many of the areas indicated by Jeremiah is your organisation engaged in?