It's quite a useful resource to draw on for innovative ways to use the online channel.
It's made me think on the communications approaches my agency has used in the last year - based on the categories and subcategories in Jeremiah's post.
Corporate domain
- Corporate site
 - Microsites
 - Intranet
 - Extranet
 
Search marketing
- Search engine optimisation
 - Search engine marketing
 
Outbound and syndicated web marketing
- Email marketing
 - Syndicated content and RSS
 
Brand extension
- Web advertising
 - Social networking, Forums, Wikis, Collaboration
 
Community marketing and social media marketing
- Online video
 
How many of the areas indicated by Jeremiah is your organisation engaged in?
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