As described on its website, what you need to do on 1 August 2008 is:
Will you be participating in the World Usability Challenge?
- Find a usability problem - it could be a poorly designed toaster, a confusing or redundant letter from your bank, or even a problem with your experience boarding, flying and disembarking an aeroplane.
- Design a solution - solve the usability problem, and write your solution down, sketch it up or (if you're feeling particularly keen) make a quick prototype of the improved product/service.
- Share it with a person who can solve the problem by implementing your solution - write to the toaster designer, call your bank manager, or talk to a stewardess. Hand him/her your idea. Encourage them to implement it. Be persuasive! and don't forget to post what you've done on the Google Group or the Facebook group.