Friday, July 18, 2008

What's next for your agency's search tools? Google testing user rated search

Some readers may be aware of Digg, a site where the users vote on news stories and those with the most votes get listed on the homepage.

It's an approach based on a news site's users knowing more about what they want to see than the professional news makers - and it has been relatively successful to-date (valued north of US$100 million).

Google has been testing similar features, allowing individuals to rate search results and make comments, then in future searches only see the results they prefer.

This would also be an interesting feature within websites and intranets, providing a human way to validate the search acronyms in use and ensure that the most relevant result - as determined by a person - is displayed at top.

Now this is still in 'bucket' testing at Google - meaning that a small select group of their users get to see the function. However TechCrunch has provided a video on what users see and how the system works.

Take a look below, or read the article Is This The Future Of Search?

Can you see uses in this for your website or intranet?

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