The teams who look after the code, functionality, design and content are custodians and gatekeepers who ensure that the website;
- works (is online 24/7)
- meets all required standards
- uses appropriate current tools and approaches to maximise its effectiveness
- is attractive and interesting, and, most importantly,
- meets the needs of the agency's audiences
Over the years I've heard many individuals make statements such as (actual quotes);
- Public sector Senior IT manager: It's my code
- Private sector Marketing VP: The website is a communications tool, I own it
Ownership is also important for peoples' careers - often people judge their own success by what they 'own' (or control) professionally - staff, resources and businesses.
Irregardless of which area or executive manages or funds a website, who writes the content or cuts the code, if it doesn't meet the needs of the organisation's customers - does it have any value at all?
As professionals, don't we have an obligation to consider the big picture?