Monday, October 27, 2008

Case study - micro-blogging in the organisation

In February 2008, Janssen-Cilag Australia & New Zealand launched an internal microblogging platform called Jitter.

The platform won the organisation an Intranet Innovation Award.

Nathan, from the Jannssen-Cilag team, has published a case study, Jitter: Experimenting with microblogging in the enterprise, on how the tool has been used.

This provides some insights into the challenges of using this type of technology inside an organisation - namely, introducing people to micro-blogging, and stimulating it's use as a communications channel.

Thanks to Ross Dawson for making me aware of it.

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