Monday, October 06, 2008

Storytelling as a blogging style

There are many different approaches to writing a blog post.

The Lost Art of Blogging provides an example of one of the more effective in The Homeric way of blogging : storytelling.

Humans respond strongly to stories and there is no reason why this technique should be less useful in official communications than in personal ones.

After all, the most effective business cases tell a story, as do many excellent advertisements.

No comments:

Post a Comment