Friday, November 14, 2008

Governments leading and fostering change

President-elect Barack Obama built his campaign on change, and is demonstrating an ongoing commitment to this approach via the site Change.gov.

It's a great living case study on how a government can engage its citizens online in a constructive way.

1 comment:

  1. On his blog a few days ago, "Groundswell" author Josh Bernoff asked everyone to visit the Change.gov site and start a revolution.

    He asked people to input a personalized "vision for America" with the caveat that the message insist Obama engages with citizens via social media, making it two-way.

    See http://blogs.forrester.com/groundswell/2008/11/tell-obama-to-e.html

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