The concept is that the public (from anywhere in the world) can submit ideas for what they'd like to see in a car, these ideas can be voted and commented on by others and Fiat engineers will draw from these ideas when developing the concept car.
The site uses a translation tool to allow ideas to be translated into any of five languages with a click of a button, making it truly international in scope.
Already there have been thousands of ideas submitted and voted on and there's a very active discussion of the car on Twitter (largely in Spanish).
To top it off, the project is being developed under a Creative Commons license - making the ideas reusable by other car makers.
Please remember that all content will be free. Fiat believes that the information generated in this project should be shared without restrictions for use by simple users or engineers and manufacturers, and other vehicle manufacturers.If an organisation such as a car maker, in a highly competitive and complex industry, is able to crowd source the development of a concept car, one of the most complicated machines used by man, think of the possibilities for crowd sourcing government initiatives, programs and policies.