Thursday, September 15, 2011

"Last in first out" - is this a risk for social media expertise and channel use in government?

I've seen (and spoken with colleagues about) a number of austerity measures taken in government agencies around Australia over the last few months.

With various governments across the country looking to cut spending to balance budgets, or at least reduce debt levels, lower 2011-12 budgets require many agencies to look long and hard at what they can trim or where they can do more for less (without affecting services to the public).

I wonder whether digital channels and expertise has been firmly enough established in many agencies to survive any cuts. Will management focus on their established infrastructure, maintaining their legacy IT systems and 'tried and true' communications and service channels at the expense of newer and more cost-effective, but less mature digital, channels?

In other words will we see the "last in, first out" rule apply for social media channels and expertise in many agencies?

(this is slightly rhetorical as I'm already seeing this in action in a few places)

I hope agencies will use any budget tightening as an opportunity to look long and hard at their operational effectiveness and select the channels which deliver the most 'bang for the buck' and long-term sustainability and viability.

Of course even if this means cutting non-digital channels in preference to digital, there is still a loss of expertise and corporate knowledge - though potentially a more sustainable one into the future.

Do you see signs that budget pressures are impacting on your agency's online capability? (feel free to respond anonymously & keep the relevant public service code of conduct in mind)

No comments:

Post a Comment