Thank you Australia for the great support for the Census. Please see here for a special gift from the 2011Census team http:// bit.ly/7JJSz8
The thank you link went to a classic internet meme. The RickRoll.
I like governments with a sense of human - they feel more human, more connected and more relevant.
From the reaction on Twitter, others feel the same way.
In my view this is a brilliant step that cements the ABS's position as one of the most effective organisational users of Twitter.
They have successfully built and directed attention to the importance of statistics, supporting the census process, through their sensitive, factual and yet human use of the medium.
However I wonder if this show of humanity will be punished by those who wish to portray governments in a negative light, as monolithic, humourless, emotionless institutions.
If you make your money from criticising governments, you don't want them to seem too likeable or human.
I've just been reminded on Twitter that the US government was actually the first to RickRoll its followers in July last year, as covered in this Washington Post article, Did the White House just rickroll its 2 million Twitter followers?
Still it leaves the ABS as an early adopter.