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Missouri's state government is struggling to manage the need to competitively attract and hire IT professionals in the face of a wave of baby boomer retirements.
Their solution, as detailed in the NextGov article, Cat's in the Bag!, has been to explore new (and cheap) ways to reach young professionals - even when they come dressed as a cat with a red bowtie to the first job interview.
The CIO of Missouri has been holding virtual career fairs using Second Life.
As discussed in the article, it's important to seek new employees where they congregate and feel comfortable, rather than solely relying on techniques that worked in the past, but do not reflect the cultural bent of highly qualified applicants today.Seeking technologists and trolling for employees with disabilities in virtual worlds makes sense. Techies are well represented there due to their curiosity about new computer frontiers. And the disabled, especially those with physical handicaps, often are attracted to worlds where those problems no longer hinder them.
For an investment of only a few hundred dollars per year in virtual worlds his ROI is excellent - and the little cat with the red bowtie, the avatar of a recent computer engineering graduate, now has a job at Missouri's Department of Natural Resources.
The opportunity cost for other organisations not yet using digital aid recruitment tools is only likely to grow over time.
Friday, October 03, 2008
Recruitment in the age of Second Life | Tweet |
Biographical secret questions weakening as security measures | Tweet |
Due to the rise of online social networks and informational sites, secret questions based on biographical information are losing strength as a supplementary to password-based security.
As discussed in a Time article, Those Crazy Internet Security Questions, as more information on individuals becomes easily available - either provided by them directly or via government, corporate and collaborative online databases - the secureness of personal questions diminish.
The article provides a ten second case study on how easy it is to get the biographical information of a prominent person from their wikipedia entry and online postal database.
Speech transcripts, videos, blog posts, social network profiles, news sites and genealogical websites can also provide significantly more information quickly and cheaply.
It's slightly more difficult to get information on an 'unknown' person - but many are doing hackers the favour of providing their own biographical information online - as well as adding to the available information on their family and friends.
This raises a need to steer secret questions away from purely biographical information, or seek stronger alternatives.
So what was your mother's maiden name again?
Thursday, October 02, 2008
Building a better Vic whole-of-government intranet | Tweet |
Yesterday (Wednesday) I was privileged to attend a think tank in Melbourne discussing the future of the Victorian Government's whole-of-government intranet, CentralStation.
Being the only state government in Australia I am aware of with such a tool, I was surprised to learn that it had been originally created in 1996. To my knowledge that makes it one of the earliest whole-of-government initiatives in the world supporting public servants across state departments, authorities, local government and other public bodies to collaborate and share information more effectively for the benefit of citizens.
The intranet has been redeveloped several times and currently has a dual focus, providing both whole-of-government content and collaboration tools.
The event was attended by around 30 representatives from state agencies. It was also attended by an invited five person expert panel of experienced online professionals from the Vic private and educational sectors and from the non-Vic public sector (such as myself) to provide an external perspective on the initiatives Victoria is considering.
I think the event went well, with some excellent contributions from the group and several 'ah ha!' moments.
My views from the day on the approach were as follows,
A whole-of-government intranet,
From reflecting on the day, my impression is that whole-of-government intranets are useful tools for aggregating and distributing services and information across government bodies, such as,
I wish the CentralStation team at the Department of Innovation, Industry and Regional Development (DIIRD) all the best in taking the outcomes of the think tank forward in the next generation of Victoria's whole-of-government intranet.
I would also suggest that other jurisdictions could learn a great deal from Victoria's experience in operating their whole-of-government intranet for the last 12 years.
The internet has made us all influencers | Tweet |
Reflecting Forrester's Groundswell report, Universal McCann has released a study detailing how the internet has turned all customers (citizens) into influencers.
Titled INTERNET USERS, THE NEW INFLUENCERS - When did we start trusting strangers? (PDF), the study included around 17,000 internet users from 29 countries, finding that enmasse customers have moved from being passive consumers of products and services to active participants in their creation and evolution.
This has been characterised by three trends,
- the rise in social networks,
- the importance of digital friends, and
- the proliferation of influencer channels.
This has led towards the 'democratisation' of influence online - making every internet user both a potential creator of content and influencer of others.
The study found that organisations needed to reach out to internet users, becoming,
- transparent and honest,
- participate in the conversations,
- encourage customers to share their opinions, and
- approach and collaborate with new content creators.
A slideshow is available as below...
Key findings included,
- 44% of people surveyed have a blog (compared to 28% in 2006),
- 57.5% have a page on a social network (compared to 27% in 2006),
- 42% download video clips (compared to 10% in 2006),
- 34% of users share their opinions about music, and
- 55% share their photos online
Internet users do not rely on brands to inform themselves.
- While 69% visit brands’ official websites,
- 82% prefer to search for information on a search engine
- 55% prefer to read people’s comments on personal profiles on social networks like Facebook.
The preferred methods for exchanging information about a product were,
- via instant messaging (44.5%),
- via email (42.4%),
- followed by blogs (30.4%), and
- social networks (27.6%).
346 million people are reading blogs (state of the Blogosphere 2008) | Tweet |
Technorati has released its report, State of the Blogosphere / 2008, providing a view on the growth and application of blogs as a medium.
The report can be summed up in the statement "blogging is here to stay".
Notable to me in the report was that the fifth top topic and sixth most used tag was 'politics', and most of the other top twenty topics and tags were areas in which government has a significant influence and role.
While 12% of bloggers reported that they did so officially for their organisations, there was no breakdown between public or private organisations.
My assumption, based on my own observances, would be that the share of public sector bloggers would be highest in the US and Europe (where guidelines are in place and there is political and senior civil service support for blogging) and lowest in Australia (where guidelines are not yet in place).
Given the level of blog discourse already occurring on topics related to government services, perhaps Australian agencies need to more closely consider blogging as a communication and interaction tool.
Report highlights
- Technorati has indexed more that 122 million blogs since 2002,
- Bloggers are creating almost one million blog posts per day,
- Four in five bloggers post reviews of products or brands that they love (or hate),
- One-third of bloggers have been approached by companies to be brand advocates,
- 95% of the Top 100 US newspapers have journalist blogs (if you can't beat them, join them),
- 50% of bloggers receive more than 1,000 unique visitors per month, with 18% receiving more than 10,000,
- The more active a blog is, the greater its visibility and traffic, and
- Two-thirds of bloggers do so under their real identity.
Blogger demographics
- 36% of bloggers are aged 25-34 and 27% are 35-44. 23% are 45 or older,
- Two-thirds are male,
- 44% are parents,
- 70% have undergraduate degrees or higher, and
- 40% have incomes in excess of US$75,000 per year.
Blog types
- 79% of bloggers post on personal matters (topics of personal interest not associated with their work)
- 46% post on professional topics (about their industry and profession but not in an official capacity for their employer) - such as this blog
- 12% post on corporate topics (blog for their employer in an official capacity)
Top blog topics
- 54% blog about personal/lifestyle areas
- 46% blog about technology
- 42% blog about news
- 35% blog about politics
Benefits of professional/corporate blogging
- 54% say they have received increased professional recognition (better known in their industry),
- 26% have used their blog as a resume/reference in job seeking,
- 16% have more executive visibility within their organisation,
- 11% got promoted as a result of their blogging,
- 2% were fired or put on probation as a result of something they blogged about.
