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There are many different approaches to writing a blog post.
The Lost Art of Blogging provides an example of one of the more effective in The Homeric way of blogging : storytelling.
Humans respond strongly to stories and there is no reason why this technique should be less useful in official communications than in personal ones.
After all, the most effective business cases tell a story, as do many excellent advertisements.
Monday, October 06, 2008
Storytelling as a blogging style | Tweet |
Selecting a blogging style | Tweet |
This is a useful presentation on different styles of blogging and how frequently they should be used.
I am unsure how the author determined the appropriate frequency of different types of blog posts, however it does provide some ideas of approaches to content.
Sunday, October 05, 2008
Australian history on show - on Flickr | Tweet |
Thank goodness that another Australian institute has taken the step to start placing a pictorial history of Australia up in Flickr.
As reported in the Sydney Morning Herald in the article, Australian history gets Flickr treatment, the State Library of NSW has begun loading its photo collection into the online image library.
It can require a great deal of hard work and organisation to get archives into a viable state to place online (as the Powerhouse museum has already done so well).
The benefit is that a priceless visual history of Australia becomes visible to all Australians, rather than requiring people to travel to the photos to see them (such an antiquated notion!).
Eventually it may be possible to aggregate all the individual collections into a national view of Australia's past in a way never before achievable. Then through user-based tagging, comments and search, different pathways through the images can be used to tell different stories, bringing the past back to live via the people who lived through it.
Saturday, October 04, 2008
Stop focusing on the fold | Tweet |
Research since 1997 has indicated that the 'fold' in webpages (the bottom of the first visible screen of a webpage) is no longer a hard barrier for people.
However the myth of the fold still persists in many web designs.
Boxes and arrows has hosted an excellent article by Milissa Tarquini, Blasting the Myth of the Fold.
In the article Milissa provides a clear call to web designers to move beyond the fold-based design of the past and recognise that, provided the site's purpose is clear in the first visible screen, placing important content below the fold does not make it unfindable for web users.
She compares the clickthrough rates of items of a number of AOL pages, finding that in many cases links below the fold receive as many, and sometimes more, clicks than items at the top of the page that are supposedly more visible.
One of the interesting findings reported is that due to different browser resolutions and rendering engines, there is little consistency in where the fold occurs in web pages anyway. The most common fold line is experienced by only 10% of web users as variations in PC screens and browsers means that the fold appears differently to different site visitors.
Milissa's advice is to instead provide visual cues and compelling content to encourage users to scroll through your page, thereby no longer forcing designers to cram in all the important content into the first screen that appears.
Friday, October 03, 2008
How secure is a password? | Tweet |
Following my security theme today, I've never seen much value in passwords as strong security measures - they need to be easy to remember for the user, and therefore rely on common letter and number patterns of relevance to the user, which inevitably become easier to break.
People need to remember passwords for many different services. I count at least 50 passwords I personally use on a monthly basis including phone, ATM and online.
This makes it tempting for people to,
A five second Google search threw up a large number of articles decrying the weakness of passwords as a security method.
One I found interesting was How I'd hack your weak passwords, which provides details on the mistakes people make when creating passwords, and points out that when people use the same password across multiple sites the password is only as good as the weakest site's security.
So what's the alternative?
Given that passwords are not a strong security measure as they rely on the user to select secure passwords, the only real alternatives are to,
Given that most people are unwilling to spend extra money on a PC attachment to allow biometrics scans (though, like seat belts in cars or fire alarms in houses, they could be mandated by government and rolled out with new PCs over time) and issuing physical tokens is a costly exercise (and prone to physical theft), the most viable short-term option is to improve how we communicate with our customers.
I think that we could do a better job of educating people on how to create and manage large numbers of secure passwords, and addressing this area would by itself save significant costs in terms of fraud prevention and personal loss - not to mention password reset calls to call centres.
In the longer-run, I see a strong case for mandating biometric scanners on PCs.
What do you think?
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