Just as organisations are beginning to listen to the conversations about them on forums, in blogs and in online newspaper comments, Twitter has become a powerful and important mechanism for tracking US public opinion during the US Presidential election.
In a custom-built application, Twitter has used its search and trending tools to build an updating commentary on the election, visible at http://election.twitter.com.
Thinking back to the days of tickertape news releases and stock updates, this is a high-tech equivalent reflecting the views of US Twitter users.
With the integration of a mention weighting system and positive/negative indications,it would be possible for any politician or organisation to get a 24/7 view of their public sentiment.
Any sudden changes in the normal flow of comments could then be mined to detect and pre-emptively prepare for issues before they reach the broader media.
For the sceptics, who do not see Twitter as a valid channel for government communication with the public or media, here's a list of US government 'A-list' Twitterers, including the White House, Senator Obama and a selection of State Governors and large US agencies.
And for those who like poetry and the big picture, 3D Twittervision provides an interesting global insight - particularly during major crises.
Tuesday, October 14, 2008
Twitter as an opinion tool - as used to follow the US election | Tweet |
Australia.gov.au getting kudos from US | Tweet |
AGIMO's Australia.gov.au portal has received kudos recently from the US's Government Technology publication in an article, Australia National Web Portal Links Citizens to Government Services.
It's good to see Australia's achievements recognised overseas and I hope to see more of this as the AGOSP initiative rolls out some impressive new functionality into the site.
I hope to see further development of their other services, such as GovDex and online consultation in coming years as well, to help the public sector to continue to reach customers in a cost-effective manner and engage them in the business of governing Australia.
Monday, October 13, 2008
Youtube hosting New Zealand election debate | Tweet |
New Zealand YouTube users have been asked to submit video questions up to 30 seconds long, and a number will be selected to feature during the debate.
Victoria's eGovernment Resource Centre a finalist in the global award for 'Who Are Changing the World of Internet and Politics in 2008' | Tweet |
Recognising over 10 years of reporting on egovernment topics from around the world, Victoria's eGovernment Resource Centre has been selected as one of the ten finalists for the 9th annual PoliticsOnline award for the top individuals, organisations and companies having the greatestimpact on the way the Internet is changing politics.
By being in the top ten, the eGovernment Resource Centre is being acknowledged alongside the Democratic Nominee for the US Presidency (mybarackobama.com) and is being recognised as more significant than the UK's Prime Minister's website (number10.gov.au)
I'd like to congratulate the team at DIIRD in Victoria who work on this site as probably the most effective and consistent voice in Australia on egovernment topics, helping to bridge the gap between policy and practice.
A representative from DIIRD has been invited as an honoured guest to the World Democracy Forum in Paris for the award ceremony, although I understand this will probably not involve the people who work every day to make the site a success.
The full announcement is at the eGovernment Resource Centre.
Saturday, October 11, 2008
The benefits of staff forums - two way communications with management | Tweet |
A challenge in any organisation is to foster two-way communications.
Many organisations have used suggestion boxes, 'chat with the CEO' email accounts, or other primitive tools to offer pseudo-two way communication, but without the immediacy or ability to readily expose discussions to the broader organisation.
These are often mistrusted by staff as they are essentially black boxes - suggestions go in from individuals and responses may come back, but there is no mechanism for others across the organisation to witness or participate in the conversation.
That's where staff forums can fill a major gap, providing a mechanism for organisations to unblock their communications channels, not only from staff to management, but between staff in different offices.
The following video illustrates how effective an online forum can be for engaging staff and improving customer service outcomes.
It is about British Airways, a 2008 Intranet Innovations Awards gold medal winner, who has engaged its 17,000 cabin crew in discussion around customer service and internal process issues via an online forum.