Monday, February 18, 2013

Gov 2.0 and public sector innovation needs both business and technology heads

At the Gov 2.0 lunchtime event last week (video coming soon), Darren, Manager, Media and Community Information, from the ACT's Emergency Services Agency talked about how closely he'd worked with Richard, his technical lead, to create their social media presence and new website.

He proudly told us the website had cost only $43 to build, using internal skills and an open source platform, and was hosted in two locations - Sydney and Melbourne - allowing it to scale to two million users per hour.

He talked about the iOS app his team had built, 'The Spot', which allowed the agency to post to the website and social media at any time from any place, and was being extended to support keyword-based social media monitoring - again at low cost.

It made me realise something I've known for a very long time, but not really put into context in a government sense.

To develop successful cost-effective Gov 2.0 solutions, organisations need the same skills as a entrepreneurial start-up company - a 'hustler' and a 'hacker', or in more politically correct language, a 'business guy' and a 'technical guy'.

Thinking back over all the successful websites and Gov 2.0 initiatives I've delivered, they all involved these two sets of skills,

As for myself, I'm the 'hustler' - with the skills to dream big dreams, identify market gaps and process improvement opportunities and sell them (at least part of the time) to the people who control the purse strings.

I've always worked with at least one 'hacker' - someone with the ability to turn concepts into code, ideas into reality. Whether it at a large government agency, or a tiny start-up, whether developing a national consultation platform for health, a map-centric data site or a leading games reviews site, without a hacker, many of my ideas can't get realised. Without a hustler, many hackers can never navigate the 'people web' to get the resources and support required to realise big dreams.

Of course there are rare exceptional individuals who are both in one package - hustler and hacker. However they are often not as successful as expected due to the sheer time required for both tasks and they can burn out extremely quickly if left to flounder to design, sell and deliver all on their own.

Hustling requires research, networking, contracts, following processes and jumping hurdles. Hacking involves intense thought to translate ideas into a developable concept and concentrated coding to realise the vision.

Government agencies seeking to innovation or implement Gov 2.0 initiatives need to look to build successful combinations of hustlers and hackers to succeed in their goals by integrating people with business heads with those with technical heads into the same 'cross-functional' teams.

If your agency is looking to promote innovation or adopt Gov 2.0 techniques, then take a leaf out of the book of organisations designed to innovate. Don't assign a business innovation champion, but neglect to involve ICT, or have the ICT team responsible for Gov 2.0 with no idea on what they are meant to do (and little time to do it in anyway).

Identify your hustlers - people good at coming up with ideas and selling them to management - and introduce them to your hackers - the coders who your other coders go to for help.

See where the sparks fly, which hackers and hustlers find common ground - ideas of what they believe should be done in order to replace how things are done.

Foster and support these pairs and larger groups, give them the opportunity and space to fail, and to succeed.

Then you'll see the innovations flow, new ideas for using technology to solve old problems and fix process gaps, ways to save money and improve performance - both incremental and disruptive approaches to change your agency into a productive, effective and risk-balanced organisation.

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Tuesday, February 12, 2013

TubeRank helps reduce the risks in creating viral government content

Viral content - content which gets shared across the internet and media very quickly (like a virus) - is often a controversial area of communication for organisations. While the approach can result in massive attention and awareness it can also lead to massive risks.

What if the content doesn't go viral, wasting your investment? (Like these nine viral failures)
What if it goes viral, but not in the way you'd prefer, damaging your reputation? (such as Witchery's girl with a jacket or Nestle's pedobear)?

Unintentionally viral content can also raise concerns, such as when Minister Shorten supported the Prime Minister, though it can have benefits, as demonstrated by the Prime Minister's 'misogyny speech'.

The concerns and risks around viral content have sometimes nobbled efforts to bring this approach into government campaigns. In fact the entire hit and miss of viral content makes it appear a high risk strategy for most organisations.

That said, agencies are still successfully employing viral techniques - such as the Dumb Ways to Die video from Victoria Metro (which reportedly has reduced 'dumb behaviour' by 20%) and the memes used in their Facebook pages by FaHCSIA and Queensland Police's What tha Friday Photos.

So are many companies and brands - as AdNew's Viral video chart (which is also powered by VAN) demonstrates at www.adnews.com.au/campaigns/viral-video-chart

So what if the risk of viral content going wrong was reduced? Would more agencies consider creating viral content?

I reckon so and that's what a new service from the Viral Ad Network (VAN), a sister company to Delib (for whom I am the Aussie Managing Director) now offers organisation.

The free TubeRank service is an online tool designed to assist organisations identify characteristics and approaches that help them create their own viral successes - reducing the risk of a viral dud.

TubeRank works by allowing creatives to select triggers (goals) and interests (audiences) for a campaign. TubeRank then provides relevant viral video examples, tips and a downloadable PDF tactics report on how to go about approaching the creation of successful viral content.

While TubeRank doesn't guarantee every viral will succeed, it improves the odds and helps reduce the risk of failure.

I've included the TubeRank tutorial video below and you can try out the service at http://tuberank.joinvan.com



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Monday, February 11, 2013

How to build a smart and innovative government agency - abandon 19th century organisational principles

NetFlix has released its 'manifesto' detailing how they operate and why, a document that Facebook's COO has described as "the most important document to ever come out of Silicon Valley" and that has attracted well over three million views on Slideshare.

It is the best document I've ever seen on building a smart and innovative organisation and has many lessons for government agencies, as well as for businesses, on how to set organisational goals, develop policy and select and manage staff - which I hope senior government leaders take on-board.

I equate this to the organisational equivalent of the NBN, compared to 1960s fax machines.

Organisations that learn from Netflix's approach will be well-placed to address the challenges of modern society, being far more productive, effective and attractive to staff.

Whereas organisations that persist in applying a 19th Century organisational model designed for managing itinerant and illiterate workers undertaking repetitive manual tasks to 21st Century highly-education staff undertaking knowledge-focused outcomes will struggle to compete for talent and survival.



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Friday, February 08, 2013

LinkedIn hits two million - Infographic places Australia in that mix

In January this year LinkedIn reached 200 million active users globally, demonstrating that professional social networking is beginning to be recognised as being valuable alongside personal social networking.

I've just been sent their 'early adopter' infographic, which unlike the infographic on LinkedIn's blog (which gives great demographic breakdowns by profession), provides a view on the country breakdown of usage. This places Australia as growing, but still with significantly less take-up than the US, UK or Canada.

By the numbers, using population, roughly 13.5% of Australians actively use LinkedIn, compared to 23.6% of US citizens, 20.5% of Canadians and 17.7% British.

I put this down to Australia's conservative workplace culture.

We may be innovative and tech-savvy as individuals, but in the corporate, public and NGO sectors our workplaces lag on many international indicators for innovation and technology adoption compared to other nations in the OECD and western world.

Of course this is changing as social media becomes normalised in workplaces and the initial fear, uncertainty and doubt bred by ignorance is replaced by more confident and managed approaches - so I expect there to be plenty of upside growth for professional social networking in Australia in the next ten years.

This is something government agencies and companies need to keep in mind when looking at how they reach professional stakeholders and working citizens.





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Your help needed: Crowdfunding the Tim Berners-Lee tour

Whether or not you attended one of the events given in Australia by Sir Tim Berners-Lee in his TBLDownunder tour, it's likely his visit will have an impact on how Australian governments and their agencies think about openness, digital channels and online engagement.

During his visit Sir Tim, the inventor of the world wide web, raised the profile of open government, privacy, open data, high speed broadband amongst many of Australia's senior government Ministers and bureaucrats.

He spoke about digital democracy, privacy and open data - what governments can and should do, and what they should not - to decision-makers, policy writers and the public; 5,500 in-person at events and thousands more online.

The tour was sponsored, however at the last minute one sponsor pulled out, leaving a $20,000 shortfall.


To meet this, the tour's organisers have launched a crowdfunding exercise. As they say on the crowdfunding site's page, "If just 1000 individuals donate $20 each, we can cover this shortfall."

If you were pivileged to hear Sir Tim present during his Australian tour, consider donating.

If you were not able to hear Sir Tim speak, but believe that his tour will help you overcome barriers at your work, consider donating.

And if you don't think Sir Tim's presentations will help you in your job but will help Australian governments become more open and improve citizen engagement, consider donating.

$20,000 isn't that much to raise, if we're each prepared to give a little.

I've given. How about you?

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