Friday, October 16, 2009

Creating a social media policy for your department - here's over 100 examples to draw on

Social Media Governance recently released a list of 106 social media policies that can be drawn on, including nearly thirty from government (including the APSC's Circular 2008/8: Interim protocols for online media participation).

A lot of Australians now use social media - including staff in your Department, your customers and clients and many of your stakeholders.

The latest statistics, as reported in the Sydney Morning Herald, suggest that there are 8 million Australians using Facebook and over 1.5 million using Twitter.

A report from Neilsen also indicated that social networking in Australia has doubled in usage over the last year, with Australians having spent 1.6 million hours on these services in June 2009 (from 800,000 in June 2008). Taking June as an average, this means Australians are likely to spend almost 20 million hours using social networks in 2009.

I believe it is important that Government Departments place social media policies in place to make acceptable usage clear to staff.

It's no longer practical or reasonable for Departments to simply ban access to these services - as it's no longer practical or reasonable to ban phone calls.

Is your policy in place yet?

1 comment:

  1. Craig

    Interesting that they reference the old APSC circular and not the updated ones (out last November).

    People might be interested in our Finance ones available on the AGIMO blog