Saturday, April 24, 2010

Launching banknotes via online video

In what I believe is a world first, the US Bureau of Engraving and Printing has launched its new US$100 note, featuring Benjamin Franklin, via an online video in YouTube.

Brought to my attention by Nicholas Gruen, the 82 second long production provides a clear view of all the security provisions included in the banknote.

There is also an interactive video quiz available for people who wish to learn about how to recognise the note.

The approach offers an innovative vision as to how countries around the world could market and communicate the features of their currency and stamps to their citizens.

Benjamin Franklin, as a former printer and scientist (one of the early pioneers in electricity), would have been proud.

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