Monday, May 03, 2010

The many styles of blogging - selecting the right approach for your goals and audience

A blog is a blog is a blog in the same way that a TV show is a TV show is a TV show.

That is to say, there are many kinds of blogs in the same way there are many different kinds of TV shows, depending on their goals, audience, subject matter and format.

So when a government department, commercial organisations or individual tells me they are starting a blog often my first question is generally - what type of blog?

Around four years ago Rohit Bhargava defined 25 different types of blog and when to use them (see his presentation embedded below).

Wikipedia also discusses the many different types of blogs, differentiating them by genre, content, authorship, goal and approach.

In both cases there is sage advice for anyone considering setting up a blog to consider, preferably before you establish the blog.

Have you thought about the goals for the blog - to communicate, educate, evangelise, attract or sell (amongst other potential goals); have you consider who you see as your audience and their particular needs and approaches - are they experts or novices, do they prefer short snippets or in-depth analysis; have you considered your available resources - can you blog daily, weekly or sporadically, what technologies you are using and their benefits or limitations.

Finally have you considered your subject matter and the degree of interactivity you seek to include. Can - and will - people respond to your blog by commenting. Will they discuss and share your posts on Twitter or Facebook?

Whether you're proposing a blog as a communications or engagement tactic for your organisation, you're being told to establish a departmental blog or you're considering blogging personally or on topics of professional interest, it is well worth considering the appropriate style and approach to improve your changes of success.

And remember, you can blend a few styles together, create your own and evolve your blog over time in response to how your audience is engaging. Don't be limited by lists!

1 comment:

  1. Nice resource! I wrote this up a little while ago

    But it needs an update. This post might have given me the kick i needed to do that!