Thursday, October 29, 2015
Fostering Entrepreneurship and innovation in Australian universities | Tweet |
Friday, June 20, 2014
UK makes learning to program mandatory in all state-run primary and secondary schools from September | Tweet |
Announced as part of the UK's 'Year of Code', the introduction of this new mandatory computing curriculum was necessary, the UK Education Minister said, "if we didn't want the Googles and Microsofts of tomorrow to be created elsewhere."
This is stimulating the development of innovative programs, like Everyone Can Program and prompting massive retraining of teachers to support the curriculum.
Year of code promotional video
This type of vision is rare amongst governments globally, and this step is likely to give the UK an enormous boost to its economy over the next twenty years - by which time every adult in the UK under the age of 38 will have had some experience in coding.
Of course this doesn't mean that every child in the UK will choose to become a computer programmer, just as mandatory maths in schools hasn't raised a nation of mathematicians in Australia.
However it raises the bar unilaterally for the entire population and is likely to make the UK the most technologically-savvy and advanced nation in the world over time.
This initiative is attracting significant attention in Europe and North America, however has been largely ignored in Australia - where the attention is on future cuts to school spending, a review of the national curriculum and the decision of the Federal Government to invest in Latin.
In my view Australia's current position on education is extremely worrying for our future.
The declining number of IT graduates has already been recognised as a critical threat and there have been a number of reports about a growing shortfall in digital skills.
Most government agencies I speak to talk about how hard it is to attract good digital talent - or retain it - and digital literacy is an issue not only across the Australian public sector, but across the private and not-for-profit sectors as well.
We aren't going to address this with a focus on teaching Latin, increasing the religious content of our curriculum, or even by maintaining the status quo of mandatory English and Maths.
For Australia to remain relevant, competitive and successful - with the standards of living that Australians have become used to, we need to look seriously at where coding and other digital skills fit within our education system, while also addressing the shortfall of teachers we have to teach these skills.
Thursday, January 16, 2014
Canberra University launches Graduate Certificate in Social Media and Public Engagement | Tweet |
However this looks to be changing with the launch of Canberra University's Graduate Certificate in Social Media and Public Engagement.
As a one year part-time primarily online course the Graduate Certificate aims to give participating students the practical skills and theoretical knowledge they need to work in rapidly changing online and social media environments - with a particular focus on a public sector context.
Each semester involves a face-to-face masterclass with academics and social media professionals, with ongoing lectures and coursework delivered online. This means the course is accessible to potential students right across Australia.
Designed to support public servants who are new to online engagement, or are seeking formal qualifications to back-up their existing experience, the course is rated as relevant for a broad range of public sector professionals including communications and information communications technology staff, policymakers and stakeholder/community/online engagement managers.
It may also be valuable for people working in other sectors in roles that touch on or who are interested in social media and social technologies, change, e-government more broadly, public policymaking, the media and society, and the formation of public opinion.
I'm pleased to say that the course developers have consulted extensively with senior public servants and public sector social media practitioners. I've also been involved in providing input into the program (and will help out in some of the course delivery).
More information on the course is available at Canberra University's website (http://www.canberra.edu.au/faculties/arts-design/courses/postgraduate/social-media) - and there's still time to enrol for the 2014 intake!
Monday, November 19, 2012
But we're the experts! Why the 'internal expert' democratic governance model is gradually failing and what can be done about it. | Tweet |
Monday, July 09, 2012
Mapping government policies online - Govmonitor, a great new aussie site | Tweet |
While the capacity to provide quick and easy insights and access to party policy statements online is technically possible, it isn't often done. Even traditional media outlets tend to turn it into a shopping list or a tool for punishing parties rather than a tool for informing the public and improving policy discussions within and outside parties.
That's why prior to last election I participated in a Google doc project to map the policies of various parties, which prompted some very interesting conversations, but has not been maintained.
I suspect it is also part of the motive behind the latest attempt to 'crowdmap' the policies of political parties at govmonitor.org
The Govmonitor site (http://govmonitor.org) |
The site offers a range of ways to view content, by party, by issue and by topic, with a full text search as well.
It also provides an easy way for people to contribute, adding party policies or positions on issues complete with evidential links and references supporting the party positions.
This is an excellent example of Gov 2.0 in action, providing information and education through evidence-backed crowd-sourcing to support people to identify the parties their views most correlate with.
It is also a great first step as a site, with the potential to expand to support robust issue-based discussions and allowing individuals to state their positions and connect them to like minded people. There's also quite broad international potential as the same approach can be applied to any level of politics anywhere in the world where citizens have a role in selecting their leaders.
Chris Doble has done a great job with this site and I hope it gains increasing attention and traction as we move closer to the next federal election.
Wednesday, June 27, 2012
Would you mandate that your staff must have a social media presence? | Tweet |
That's what one company in the US, Domo (a business intelligence startup), has done.
The CEO, Josh James, has mandated that all 130 of Domo's staff complete 20 social media and online tasks over eight weeks, from creating three Google+ circles to creating a playlist on a online music service.
Called "the #domosocial experiment", as staff complete tasks they receive badges and there's rewards for individual staff who have met the full target, plus a bonus day off if the entire company achieves the goals.
If uncomfortable with the concept, they can create 'disposable' accounts - simply so that they understand how various online services work - rather than using their existing personal accounts or creating an ongoing online presence.
As reported in TechCrunch, the experiment is already delivering results,
James says he can see a difference in the way the team operates. He recalls tweeting out some company news, then seeing it retweeted by more than 50 percent of the workforce. Another time, he says he tweeted about a feature that he was really impressed by see in another product. James didn’t mention it again, but two weeks later an engineer proudly demonstrated a way to add that functionality to Domo’s product. And it’s not just about watching the boss’ Twitter account and keeping him happy. James also says that when he walks through the company’s cubicles, he’s more likely to see (or hear) consumer apps like Pandora or Rdio in action.
“It’s given us a common language,” he adds.The company's progress is being published online at www.domo.com/what-we-do/social-status
Should other organisations take this step - mandating their staff to at least trial the use of various social media and online tools?
I think there's merit in the concept.
Staff don't need to be taught how to use television, radio or newspapers because they universally grew up exposed to them.
However the generations that grew up with social media are only at the cusp of hitting the workforce, so there's a lot of people in your organisation who are extremely familiar with traditional media but potentially lack experience in online.
While it may not be practicable to mandate that all staff must use social media, teams that deal with public and stakeholder engagement, communication, customer service and business intelligence should all be well equipped to use online channels to meet the goals of the organisation.
Using a reward based process, as Domo has done, provides a better canvass than a penalty based approach and, I think, is well worth considering.
I have begun to hear of communications teams in the private sector who will not hire staff who are not conversant with the major social media channels, and courses for senior managers - both within and outside the public service - which require as 'home work' that they establish Twitter or other accounts.
If we want to foster a 21st Century workforce then we do need to take steps to create it, not just sit back and wait.
A strategy encouraging people to use online tools, which costs little to implement, might be a good start.
Tuesday, December 13, 2011
How should public servants report online volunteer work? | Tweet |
Last week the Department of Human Services changed its policy regarding staff who participated in volunteer activities - unpaid work undertaken on their own time.
The Department decided that, in order to protect against potential conflicts of interest, public servants had to report their volunteer activities to their Manager and seek approval to do it. Approval would last a year, after which time the employee would have to go back to their manager and ask again.
The story was covered lightly in a few news sources, including the Sydney Morning Herald in the article, Public servants told to seek approval to volunteer.
Putting aside the discussion over whether a public sector employer should exercise this level of oversight and control over the personal lives of their staff (a conversation for a different forum to my blog), I am concerned about how well this policy might work in the face of online volunteerism.
I haven't read the policy myself, however I wonder about the treatment of online volunteer activities, such as moderating an online forum or Facebook page for a volunteer group, building a website to support people in an emergency, curating Twitter conversations, managing an online chatline, curating pages in a wiki, correcting text in digitalized newspapers, adding records to genealogical databases, tagging photos for a museum, checking wavelengths to detect exoplanets, or establishing donation tools and encouraging friends to donate their own time and money.
These activities might be ongoing, or taken at extremely short notice - such as during an emergency. Often there may not be time to brief managers and seek approval. People would face the choice of either not volunteering (a net loss to the community) or volunteering their time and services and defying the policy.
I can personally think of five different volunteer activities I have undertaken online - just since returning from my honeymoon last month. Over a full year I might be involved in 30 or more separate online volunteer activities.
Real-world activities, such as manning a soup kitchen, painting a community centre or caring for old people may be easy to observe, quantify and classify as unpaid volunteer activity, however I am very unsure about how any agency policy might effectively cover the growing range of unpaid online volunteer activities in which people are now able to engage.
Thursday, December 08, 2011
Building a learning culture | Tweet |
Coming from a background of working in, and operating, small and medium businesses, the ability to continually learn is a tremendous advantage - even a necessity. You simply don't know what you might have to turn your hand to next. So the more you know about every area of the business and the more general knowledge and experience you have you more ready you are to deal with challenges effectively and rapidly when they occur.
I've noticed that many people I come into contact in the public sector with seem to take a different view of learning, the "on demand' model, where they'll only seek out information at the point of making a decision.
I think this is partially a product of a large organisational culture, where individuals can afford to specialise in a particular narrow discipline. It is also influenced by strong hierarchical structures and siloing, and by the way the public service rewards effective work.
Ultimately though, I believe it is more a product of how individuals have been shaped by their own personal educational journey and experiences. Cultures attract those attuned to those cultures - they can influence how people operate over time, but it takes a long time for a culture to change a person's learning style and behaviour.
So why bring up learning styles at all?
Because something that worries me, and has worried me for quite some time, is how hard it can be to get many people to learn about the new approaches available to help them achieve their goals - do their jobs - more effectively.
I've run a number of training courses with public servants and those who attend are willing and able to learn - they're smart people - however the people who show up because they have a paper on the topic to finish in a couple of days, or don't attend these courses and rely on an 'expert' to tell them what they should do, seem to be missing major opportunities to develop their own capabilities and be ready to address new challenges with a pre-prepared set of tools.
I worry about the number of people who don't anticipate what they might need to know before they take on a particular task (particularly when related to social media) or those who are 'learning on the job' when they don't have to be (I have nothing against learning on the job generally, it's a time-honoured tradition of the upwardly work mobile).
Maybe the best way I can put it is - you don't go and get a relevant degree AFTER coming in for the job interview, so why set yourself up to do the research and obtain the knowledge of a topic after it has become part of your job if you don't have to?
If you can predict that an area is going to be important in your profession in three months, six months, a year or even five years, start learning now.
If you start when you are expected to start delivering runs on the board, you may have left it too late.
In relation to the internet, social media and Gov 2.0 I reckon there's a lot of tricks being missed by public servants who haven't begun their learning journey, but face significant changes in how their jobs will need to be delivered. I'd like to see broader upskilling now to prepare for current and future needs.
And those who claim there's not enough training available (and I am one of them) are partially right - there isn't.
However if you have a personal learning culture you don't wait for the powers-that-be to prepare the courses for you, you go out and seek an education from peers, books and the world's biggest university - the internet.
Are my impressions fair?
Saturday, October 22, 2011
Traditional media insiders are the least qualified to comment on the future of traditional media | Tweet |
With the release of News Ltd's Future of journalism 'discussion' I've submitted a 'Your view' to the site which may, or may not, be published at some point in the future.
On the basis that traditional media is no longer the gatekeeper for participation in public debate I have posted my submission below.
I see a lot of the debate over traditional media relevancy and business models being very 'fiddling on the edges' stuff, attempting to use technical or legal barriers (such as copyright) to preserve an industrial era view of media which media consumers, now also media producers, are rejecting in droves.
Today any individual or organisation can create and maintain its own media platform capable of reaching 95% of Australians, and over 2 billion people worldwide.
The Internet, by merely existing, allows entrepreneurs and agile organisations to question all previous assumptions about the collection, collation, filtering, distribution and monetization of content. As a global playing field, the importance of geographic boundaries has been further diminished.
Being agile, efficient and effective is no longer sufficient. Organisations must be prepared to destroy and reconstruct themselves under entirely different models to remain competitive and relevant.
The jury is still very much out as to whether traditional newspapers, radio and television media organisations will be able to do this before they see a substantial amount of their profitability dry up.
My submission:
It is no surprise that people who work in traditional media, who have a financial and emotional stake in its future, are supportive of their organisation’s future (provided they are agile, efficient and effective).
I can see expert blacksmiths believing the same with the arrival of mass-produced cars and metalwork.
However what those beholden to traditional media cannot see is the viewpoint from the outside world.
Yes access to information is a requirement for liberal democracies. Yes quality news is a tool used to stabilize societies and promote understanding.
However there is no law of nature that states that profitability must be at the root of quality news coverage and reporting. Nor is there a causal link between professional journalism and professional news reporting – journalists, as humans, are as prone to reflecting their own biases as others and, even when trained to be objective, are at the mercy of sub-editors (where they still exist), editors and the overall political ambitions of for-profit media concerns.
Now I am not saying that government-run media (with no profit objective) is the answer. These systems bring their own control and bias issues, they still need cash and still have oversight from humans who may be influenced by political views.
Nor am I saying that for-profit, or even not-for-profit independent media outlets do not have a future. They do.
However the vast expansion in expressive capability that has been realized through the Internet has offered a second model to news gathering and reporting that will seriously challenge the biases of distribution systems with tacked on news collection and reporting facilities.
There is no reason to assume that industrial news services will continue to be the leading players in the media market – certainly the impact of the web on other industrial era centralised industries has been profound. When the means of production and distribution are diversified, some necessary changes and adaptation is required.
However those who have financial and emotional connection to the old models, while the most prolific commenters on new models, are not the gatekeepers to these new media forms, nor are they objective and impartial observers, able to assess the changes without bias.
I would challenge News Ltd and all other industrial-era news industry players to look outside themselves and their orbits (bloggers who are, in effect, news people) to the broader changes occurring in society.
We need to consider new models – perhaps the disaggregation of news collection and distribution, creating an open market for people to write news, have it submitted to, paid for and distributed by strong distribution channels, or for citizens (who are now all journalists, so we can drop the ‘citizen journalist’ tag) to be paid based on views, likes and reputation when submitting their work to an open news distribution platform.
News is no longer the news, access to distribution is the news and there is a pressing need to experiment with new approaches to opening up news distribution rather than locking it down into professional guild-like channels.
Saturday, September 24, 2011
TedXCanberra 2011 liveblog | Tweet |
It is also being livestreamed via the website, tedxcanberra.org and can be followed on Twitter at the hashtag #TEDxCanberra.
What's TEDx? A global phenomenon that you can learn more about here.
Thursday, May 05, 2011
Is this the first eGovernment research paper? Published 1954 | Tweet |
He discusses a research paper by W. Howard Gammon on "The Automatic Handling of Office Paper Work" published in 1954 that looks that the impact of ICT on government - noting at the time that there were approximately 40 computers in use by the US Federal public service.
What I find very interesting is that many of the points raised in Gammon's article - and highlighted by Heeks - reflect the situation we are in today with eGovernment and Government 2.0.
In a most insightful paper, Hammon identified the importance of understanding how and when to employ technology over understanding how to create or maintain technology, the need to re-engineer business processes rather than simply automate existing processes, the importance of 'hybrid' skills that combine an understanding of the ‘business’ of government with knowledge about the application of technology and the need for top management support, particularly to resist the politics of entrenched interests.
These factors remain of overwhelming importance today in government. We still have to contend with individuals and groups who struggle to effectively employ technology in the service of organisations, siloed business units who seek to protect their current practices out of fear of the consequences of change and there is an ongoing need to expand the ranks of strategic thinkers who can use their combined understanding of government business and technology to create positive change.
It is worth reflecting on why, after more than 50 years, we're still dealing with the same people issues despite having completely changed our environments.
Perhaps we need to collectively spend more time focusing on how we educate and empower our people to bring them along with us into the future.
Tuesday, January 25, 2011
How do we keep the idiots at bay? | Tweet |
I read an excellent article today in the Harvard Business review by Bill Taylor about Why Do Smart People Do Such Dumb Things?.
Taylor explores why good ideas go disastrously wrong, why innovation often appears to lead to disaster, concluding that Warren Buffet had the right of it,
Leave it to Warren Buffet to offer a thoughtful perspective. In a memorable, hour-long PBS interview with Charlie Rose during the 2008 crisis, Buffet gave a master class in how the world got into its economic mess and what we can learn from it.This progression from innovation to imitation to idiocy is not limited to the finance market. We've seen it occur in advertising, in property, in fashion, toys and engineering. In fact it occurs in virtually every industry and profession - including in government.
At one point, Rose asked the question that scholars, pundits, and plaintiffs attorneys will be debating for years: "Should wise people have known better?" Of course they should have, Buffet replied, but there's a "natural progression" to how good new ideas go badly wrong. He called this progression the "three Is." First come the innovators, who see opportunities that others don't and champion new ideas that create genuine value. Then come the imitators, who copy what the innovators have done. Sometimes they improve on the original idea, often they tarnish it. Last come the idiots, whose avarice undermines the very innovations they are trying to exploit.
So how do we keep the idiocy at bay, keeping innovators and (effective) imitators in ascendency?
Taylor doesn't answer this question, so I thought I might throw in a few thoughts.
Firstly we need to train people to distinguish between imitation and idiocy. Provide them with the skills and experience to draw a line in the sand, resisting ideas and approaches that would fail.
Secondly we need to benchmark and share in-depth case studies. Share not only what worked but why it worked and how it worked - or why it did not. The psychological, economic and engineering principles that were applied to turn an idea into an effective execution. This builds greater understanding of the principles underlying success or failure, not simply the 'bling'.
Finally we need to foster continuous innovation. When people have the skills and experience, coupled with ready access to examples of success and failure, they are better equipped to create new concepts and build on existing ideas whilst identifying the paths that would lead to idiocy.
Of course, at the same time, we need to educate upwards and outwards - help senior managers, political offices and external stakeholders understand what works and why. While this mightn't totally prevent them from getting caught up with a novel idea, or rejecting an effective one, it at least helps them understand afterwards.
In Gov 2.0 we're already seeing the imitators attempting to mimic innovative successes from the past few years. That's fine, it can appear safer to go second or twenty-third - although rarely does an imitation aim to reach exactly the same audience, exist in the same environment or get executed in the same way, by the same people.
In the end, I expect we will never be able to completely keep idiocy at bay, but we can, at least, contain it.
Tuesday, December 07, 2010
What should be included in a Gov 2.0/Web 2.0 university subject? | Tweet |
Tom Worthington, a well-known lecturer at the ANU, is revamping the COMP7420: Electronic Data Management summer session course to integrate more Gov 2.0 and Web 2.0 features.
Tom has invited input from those in government with experience in the Gov 2.0 field.
For more information, and to provide feedback, visit Tom's blog Net Traveller.
Monday, September 13, 2010
Tips for hiring a public sector social media manager | Tweet |
We are now starting to see government departments advertising social media roles - although the titles vary, including 'New Media Adviser', 'Community Manager' and even 'Online Media Coordinator'.
In Australia it is difficult to recruit people with substantial experience for these roles. I am seeing many filled by media specialists or website managers, who are qualified in their professions, but can be new to the social media space.
This shortage of experienced people also reflect competition from the private sector. Corporate social media roles are now advertised at entry levels around $50,000, mid-range around $90 and at senior levels at $130,000 or more. Government agencies are not always able to offer similar levels of compensation, although attempt to compensate through conditions and superannuation contributions.
Some agencies are taking the route of having graduates lead social media initiatives in the belief that their youth gives them greater familiarity with the medium.
While graduates do come with enthusiasm, innovation and fresh ideas, they haven't always had time to build experience in the public sector, to understand the governance processes or political considerations or build networks of influence. They need support from mentors and sponsors to overcome these challenges.
Graduates may also not be the most experienced users of social media - the types of social media used by a graduate can be quite different from those used by a professional communicator with five or more years experience, simply due to the different professional needs they have in their lives.
Introducing social media into an organisation is a complex and delicate endeavour. When was the last time organisations added a major new communications channel? What type of cultural, procedural and technical changes were required? How major was the change program - and how well resourced?
Traditionally government employs specialist teams for policy development, program management and service delivery - yet in the social media space a single person or small team is often required to have all these skills in ample measure.
This means agencies need to think seriously about the experience and expertise they need in the people they employ to lead their social media initiatives. The experience and expertise required to navigate the cultural and change considerations, work within the governance and processes and appreciate the public communications and political sensitivities around social media adoption.
To aid in this challenge the post 12 Steps To Hiring A Social Media Manager from SocialMediaToday provides many useful tips and considerations that organisations need to take on board when making a social media manager hire.
Thursday, August 12, 2010
Targeting Gov 2.0 apps development - US government combating child obesity with Apps for Healthy Kids | Tweet |
The mash-up (or Apps) competitions we've seen in Australia thus far have been broad and largely untargeted. Governments have released a bunch of public sector datasets and invited developers to create a bunch of applications related to that data for their jurisdiction, but without a highly specific goal or purpose in mind, other than creating applications that add value to the data.
The US, which leads Australia in this area of Gov 2.0, initially took a similar approach. However it has now moved to a new level - Apps competitions focused on individual campaigns, themes and issues.
One such example is the Apps for Healthy Kids competition which, quoting from its website is,
part of First Lady Michelle Obama’s Let’s Move! campaign to end childhood obesity within a generation. Apps for Healthy Kids challenges software developers, game designers, students, and other innovators to develop fun and engaging software tools and games that drive children, especially “tweens” (ages 9-12) – directly or through their parents – to eat better and be more physically active.
The competition, which has received over 90 entries, requires developers to use a specific government dataset of information to develop a game or activity focused on a specific audience and campaign goal.
The prize money, $60,000, is a fraction of what it could cost a government Department to develop this many concepts to production level.
The winning entry will be used by the government for 12 months at no license cost and then reverts to the entrant's control - perhaps to become a saleable product or even be licensed by the government for ongoing use.
Besides the value of the winning application, there is substantial public relations value in holding the competition in the first place. It raises awareness of the issue, engaging people in either creating and voting for entries, or simply supporting the initiative through the 'challenge supporters' mechanism.
This type of targeted crowd sourcing approach has many different potential applications for governments from local through to federal levels. Many different issues and campaigns could provide fertile ground for these types of apps competitions.
Note that despite our current lack of targeted apps competitions, Australia isn't that far behind the US in crowd sourcing. There have been examples of online video competitions, design competitions and other approaches designed to encourage the community to engage with and produce content that can be used for the public good.
Below is the introductory video for Apps for Healthy Kids:
Monday, May 03, 2010
The many styles of blogging - selecting the right approach for your goals and audience | Tweet |
A blog is a blog is a blog in the same way that a TV show is a TV show is a TV show.
That is to say, there are many kinds of blogs in the same way there are many different kinds of TV shows, depending on their goals, audience, subject matter and format.
So when a government department, commercial organisations or individual tells me they are starting a blog often my first question is generally - what type of blog?
Around four years ago Rohit Bhargava defined 25 different types of blog and when to use them (see his presentation embedded below).
Wikipedia also discusses the many different types of blogs, differentiating them by genre, content, authorship, goal and approach.
In both cases there is sage advice for anyone considering setting up a blog to consider, preferably before you establish the blog.
Have you thought about the goals for the blog - to communicate, educate, evangelise, attract or sell (amongst other potential goals); have you consider who you see as your audience and their particular needs and approaches - are they experts or novices, do they prefer short snippets or in-depth analysis; have you considered your available resources - can you blog daily, weekly or sporadically, what technologies you are using and their benefits or limitations.
Finally have you considered your subject matter and the degree of interactivity you seek to include. Can - and will - people respond to your blog by commenting. Will they discuss and share your posts on Twitter or Facebook?
Whether you're proposing a blog as a communications or engagement tactic for your organisation, you're being told to establish a departmental blog or you're considering blogging personally or on topics of professional interest, it is well worth considering the appropriate style and approach to improve your changes of success.
And remember, you can blend a few styles together, create your own and evolve your blog over time in response to how your audience is engaging. Don't be limited by lists!
Monday, April 19, 2010
When public means public - Australian political party members suspended from social networking sites | Tweet |
The last week has seen several incidents where members of Australian political parties has been suspended from social networking sites and outed in the media for making controversial comments.
Most recently Nick Sowden, a Young Queensland Liberal National Party member, referred to US President Obama as a 'monkey' on Twitter. His tweets were widely discussed online and covered in the media, such as in this Brisbane Times news article, Monkey Business can come back to bite.
Mr Sowden has claimed that his tweets were intended to be a parody of far right US views and that his friends understood that he wasn't racist - although other Twitter users may not. Crikey quoted him as saying "There’s no point sitting behind the veil of political correctness."
It appears that Twitter closed his account after receiving more than 150 complaints about his tweets and the latest reports suggest that Mr Sowden may also be expelled from the Young Queensland Liberal National Party party.
Also in the news was Dave Tollner, a Country Liberal Member of the Northern Territory Parliament. Facebook suspended his Facebook Page for two weeks after he wrote that itinerants were "parasites terrorising innocent citizens".
Covered in the NT News article, Dave booted from Facebook, it is as yet unclear if Mr Tollner's account will be reinstated anytime soon.
The NT News reports that Mr Tollner had said that: "Political correctness has never been my strong point."
Both these cases demonstrate the interesting period we're entering in Australian government.
Both politicians and public servants are beginning to use social media both personally and, most recently, professionally - however few of them have significant experience engaging via online media in this way.
The situation lends itself to a variety of risks such as over or under-moderating comments, reacting to statements in social media channels in disproportionate ways, funny or sarcastic side comments that are taken literally and not understood in context and the differences in personal interpretations of 'political correctness'.
It is very easy to consider social network updates as 'throwaway' lines to friends, even when people recognise intellectually that their comments are public statements and may be viewed and assessed widely by the public and media as well as misunderstood and misrepresented.
This type of issue isn't limited to social networks or online media. There's a long history of radio, television and newspapers reporting candid personal statements recorded when the microphone hasn't been switched off. The US Vice-President's comment to the President during the health care bill signing (where he swore) was one of the most widely publicised recent examples.
With social media this issue can become more complex - with social networks people are 'always on', making it harder for them to keep their guard up all the time.
While there are some guidelines being put in place, there's still little training or support to help people new to these channels to understand how to use them appropriately or effectively - like the media training available to help people respond appropriately in front of a camera and reporter.
There's also limited guidance available on which channels and tools to use for particular purposes, or how to keep public and personal life separate (using the various privacy settings available in many social media tools).
I hope that soon we'll see widespread social media training and coaching for people in the public eye to help them understand that on social networks public means public.
Until then I expect to see many more gaffes from all types of public and semi-public figures - politicians, celebrities, business leaders and from public servants - as they come to grips with the ropes of how to effectively and appropriately communicate via social media.
Monday, April 12, 2010
What value should government place on online expertise? | Tweet |
On Sunday I was made aware of a Seek advertisement for a 'web and social media expert' position in a 'VERY high-profile government client' in the ACT.
The ad (which is here), seeks someone with,
a strong understanding of how the web and social media operate, the ability to contextualise that within the Government’s needs and find creative solutions; and have the technical skills to transform those solutions into product within tight deadlines!This is a wide range of complex skills, so let's do some unpacking.
You will need excellent communication skills, and experience in website design and development and in project and database management. You will be proficient in using a range of web design applications including Adobe Photoshop, have a sound knowledge of HTML, and a strong understanding of web publishing principles and techniques.? Knowledge of relevant web standards and guidelines and community engagement practices are essential! Experience in multimedia authoring and video production would be a strong advantage.
Being a 'social media expert' - if such actually exist in Australia - would require years of experience, not just book-learning and seminars, in employing social media techniques and technologies across diverse audiences.
Being a web designer is itself a profession, as is web development, project manager and multimedia and video production. All require years of experience to gain proficiency.
Together these skills would take upwards of fifteen years to gain - possibly twenty or more for a true expert.
In fact this role could easily be split into many separate career roles, each with a professional skillset, including online communications/social media professional, web designer, web developer, database administrator, project manager, multimedia producer)
So at what level does this ad indicate the government client will reward this combined skillset?
At the APS6 level - circa $70-80,000 salary per year.
I wish this agency all the best in finding the right person for this role, however I do feel that the compensation significantly under-values the formal skills they are seeking. The agency will probably have to choose someone without the level of expertise they want, simply because the person with the combined skills they are seeking either does not yet exist in Australia or would be seeking a much higher salary (and could get it simply by employing one of their skillsets).
This is a problem I have seen before in government. Often departments seek highly trained web designers or developers at salaries well below their commercial or digital agency equivalents.
Jobs asking for social media experts seem to hope that these people exist, whereas there has been limited opportunity for people to have gained these skills in Australia. The few professionals who have substantial experience in the social media field are generally freelancing, working in high paying (usually commercial sector) roles or have left Australia for greener fields overseas.
This isn't an issue just related to online skills. Government compensation packages sometime struggle to reward specialists and experts of all stripes, something highlighted in the recent APS reform report released by PM&C, Ahead of the Game: Blueprint for the Reform of Australian Government Administration.
I hope moving forward that Australian governments are in the position to acknowledge that there are many kinds of online professionals, that it is highly unlikely to get a full set of online skills in a single person and that these people need to be appropriately compensated for their expertise.
Otherwise we will remain caught in the trap of advertising for experts but being forced to employ 'learners'.
While these people are also needed (and will become more expert with time), they start out far more prone to error, require much greater training and external support and don't bring the same sized tool kit to the table to enable government to deliver the best possible outcomes for the community. In fact when placed in senior 'expert' positions these learners may cost the government much more over time in opportunity cost than the salary of a true expert.
Sunday, February 28, 2010
How governments can use gameplay to educate and upskill a community | Tweet |
I'm a big fan for the use of gameplay to encourage people to explore concepts, test ideas, build skills and model behaviours while generating awareness - however it is a tool that I have not seen exploited anywhere near to the extent it could be in government or most commercial organisations in Australia (and yes I have some ideas....)
The World Bank is about to launch a very interesting online game, Urgent Evoke, that encourages people to 'make a different', solving real social problems around the world - in a simulated form.
To quote the game's blog:
This is not a simulation. You are about to tackle real problems.
Food security. Energy. Water security. Disaster relief. Poverty. Pandemic. Education. Global conflict. Human rights
Welcome to the Evoke Network. Welcome to your crash course in changing the world.
To understand how this game works and the value it provides, see the Episode 1 video below.
EVOKE trailer (a new online game) from Alchemy on Vimeo.
The game launches on 3 March (but is open for preregistration now) and will offer a series of challenges - the first involving an imminent famine in Japan. Missions and quests will be available to help solve these challenges and if it is like previous alternative reality online games of this type, players will be required to research, explore real (and fake) websites, video and other material, following trails of clues to find a solution.
People who complete all of the 10 challenges in 10 weeks will be able to claim the honour: Certified World Bank Institute Social Innovator – Class of 2010.
Top players will earn online mentorships with experienced social innovators and business leaders from around the world, and scholarships to share their vision for the future at the EVOKE Summit in Washington DC.
Tuesday, November 24, 2009
Dealing with video accessibility - automating captions and transcripts | Tweet |
I found out last week that Google had recently integrated YouTube with Google's speech-text technology, allowing videos displayed on YouTube to have their captions and transcripts automatically generated.
In addition, these captions and transcripts can then be translated, via Google's text translation system, and displayed on the video in any supported language.
The transcript can also be downloaded (and corrected if necessary) to be reused in other environments.
Whilst Google admits that neither the speech-to-text autocaptioning or the translation tool are perfect, these are measurable steps forward in using computing power to address accessibility in videos.
It also is a powerful tool for any organisation with video footage - even for internal use. They can simply upload video to YouTube in a private channel, have it auto-transcribed - correct this as required and then translate the material as necessary, then remove the video from YouTube and use the translated material internally.
More information on this tool is available at YouTube's blog in the post, Automatic captions in YouTube and I've embedded their demo video below.