What if computer problems happened in real life?

I'll let the video speak for itself...

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Who controls what online?

In the run-up to the Web 2.0 Summit in San Francisco, the organisers have developed an animated infographic showing the points of control within the digital economy.


It provides an interesting perspective on which major companies provide which services and collect various types of data.

Take a look over at the Web 2.0 Summit map (the movements view is very cool - click on the service icons above the menu). 

Thanks @dasharp for bringing it to my attention.

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Allow other public servants their own Gov 2.0 and social media journeys

At an event with colleagues last week, I overheard several talking about their surprise at the levels of caution and fear they still encountered amongst various professionals regarding Gov 2.0 and social media.

"It's as if they were still living in the early 1990s," said one. "Some people just don't seem to understand how far technology has advanced, nor the level of work and learning that has gone into social media strategies in the last five years or Gov 2.0 in the last year."

I strongly sympathised with this view. As I have spent a significant share of my waking time in the last fifteen years learning, developing and testing new media strategies and solutions, it can be hard at times to realise that others don't have the same level of experience as me.

One of my most valuable learnings has been that not everyone is at the same point in their Gov 2.0 and social media journey.

Many have been busy 'looking' in one of many different directions - finding them so interesting and fulfilling that they may simply not have noticed what has been going on in other directions - such as in social media or Government 2.0.

Now they have turned their gaze to Gov 2.0 for the first time. They are starting at the beginning and haven't had the same learnings or experience yet.

While it is tempting to try to pour my own experience into these people to help them get up to speed, this is rarely a workable approach. Nor is providing them with a full map of the social media landscape, this can simply scare them into inaction.

Instead they need to travel on their own journey to Gov 2.0 understanding.

The best way those of us with more experience can help is to scout just a little way ahead. Help them see the pitfalls (that they can recognise) and assist them to overcome obstacles they encounter in their path. Occasionally point out branching tracks they may not have the experience to notice but they might like to consider, and allow them to come to you when they have new questions and insights.

Is this a fast way to get people up to speed on Gov 2.0? Not really, but it works. And sometimes they will surprise you with insights far beyond your own ideas or experiences, helping you on your own Gov 2.0 journey.

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Targeting Gov 2.0 apps development - US government combating child obesity with Apps for Healthy Kids

The mash-up (or Apps) competitions we've seen in Australia thus far have been broad and largely untargeted. Governments have released a bunch of public sector datasets and invited developers to create a bunch of applications related to that data for their jurisdiction, but without a highly specific goal or purpose in mind, other than creating applications that add value to the data.

The US, which leads Australia in this area of Gov 2.0, initially took a similar approach. However it has now moved to a new level - Apps competitions focused on individual campaigns, themes and issues.

One such example is the Apps for Healthy Kids competition which, quoting from its website is,

part of First Lady Michelle Obama’s Let’s Move! campaign to end childhood obesity within a generation. Apps for Healthy Kids challenges software developers, game designers, students, and other innovators to develop fun and engaging software tools and games that drive children, especially “tweens” (ages 9-12) – directly or through their parents – to eat better and be more physically active.

The competition, which has received over 90 entries, requires developers to use a specific government dataset of information to develop a game or activity focused on a specific audience and campaign goal.

The prize money, $60,000, is a fraction of what it could cost a government Department to develop this many concepts to production level.

The winning entry will be used by the government for 12 months at no license cost and then reverts to the entrant's control - perhaps to become a saleable product or even be licensed by the government for ongoing use.

Besides the value of the winning application, there is substantial public relations value in holding the competition in the first place. It raises awareness of the issue, engaging people in either creating and voting for entries, or simply supporting the initiative through the 'challenge supporters' mechanism.

This type of targeted crowd sourcing approach has many different potential applications for governments from local through to federal levels. Many different issues and campaigns could provide fertile ground for these types of apps competitions.

Note that despite our current lack of targeted apps competitions, Australia isn't that far behind the US in crowd sourcing. There have been examples of online video competitions, design competitions and other approaches designed to encourage the community to engage with and produce content that can be used for the public good.

Below is the introductory video for Apps for Healthy Kids:

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How governments can use gameplay to educate and upskill a community

I'm a big fan for the use of gameplay to encourage people to explore concepts, test ideas, build skills and model behaviours while generating awareness - however it is a tool that I have not seen exploited anywhere near to the extent it could be in government or most commercial organisations in Australia (and yes I have some ideas....)

The World Bank is about to launch a very interesting online game, Urgent Evoke, that encourages people to 'make a different', solving real social problems around the world - in a simulated form.

To quote the game's blog:

This is not a simulation. You are about to tackle real problems.

Food security. Energy. Water security. Disaster relief. Poverty. Pandemic. Education. Global conflict. Human rights

Welcome to the Evoke Network. Welcome to your crash course in changing the world.

To understand how this game works and the value it provides, see the Episode 1 video below.

EVOKE trailer (a new online game) from Alchemy on Vimeo.

The game launches on 3 March (but is open for preregistration now) and will offer a series of challenges - the first involving an imminent famine in Japan. Missions and quests will be available to help solve these challenges and if it is like previous alternative reality online games of this type, players will be required to research, explore real (and fake) websites, video and other material, following trails of clues to find a solution.

People who complete all of the 10 challenges in 10 weeks will be able to claim the honour: Certified World Bank Institute Social Innovator – Class of 2010.

Top players will earn online mentorships with experienced social innovators and business leaders from around the world, and scholarships to share their vision for the future at the EVOKE Summit in Washington DC.

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Victoria launches VisualPlace pilot - demonstrating the value of sharing geospatial data

I was alerted to the release of VisualPlace at the start of this week, and have spent the last few days playing with the site to get a feel for its potential.

From the site, VisualPlace's purpose is to,

...show the value of an interactive GIS-enabled service for the visualisation of location-based government information.

The site will test the appetite for online Graphical Information Systems (GIS) showing government data and both demonstrate what is possible and seek user feedback on what the public would like to see in such tools.

VisualPlace takes a wide variety of already publicly available data from sources such as the ABS and Vic Health and merges it into a layer-based view over a map of Victoria.

This makes the site highly versatile, you can search for services, transport links and health or educational information as well as check out population and economic data from across the state. These can be mapped as heat maps, 'vertical extrusions' or 'shaded icons' across local government areas or the entire state.

VisualPlace is also inviting people to submit ideas for additional data sets to model and is asking government agencies to make their data available to make the experience richer and more useful.

The site is built using Microsoft Silverlight - which may limit its reach due to Silverlight's low penetration rates. In fact it is possible that many large corporate and government offices do not yet include Silverlight as part of their standard desktop environment and it doesn't always work correctly across all major web browsers.

My only other concern is with the range of options available compared to the ease of use of the interface. There's simply so many selections - data to view, filters, visualisation techniques - that an average user may become confused or may simply not realise what is possible.

If the interface can be simplified I believe more people will find the application useful. For example by having three buttons for the different visualisation approaches that show pictures of what they do and can be easily clicked between rather than having them hidden in dropdowns without explanation of the end result.

Overall this is a very important experiment for government and hopefully will be widely promoted in order to gather as much intelligence as possible.

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Can Australian government become more playful?

I'm a keen PC and console gamer, as are many of my friends around the same age.

In fact I've been playing electronic games since about the age of 8 - which means I've been playing for about as long as the average Australian gamer is old (30 years old).

While my parents feel I am a bit strange to be playing games at my age, actually I am in the majority. 68% of Australians play PC and console games (and 88% of households had a device for playing PC or console games), based on the Interactive Australia 2009 report from Bond University, conducted on behalf of the Interactive Entertainment Association of Australia (IEAA). Links to the report are below.

• IA9 - Full Report - PDF Format 2.8 Mb
• IA9 - Key Findings Report - PDF Format . 1.9 Mb

Now these are not people who simply pick up a game controller a few times a year. Half of all gamers play daily or every other day and another quarter play once a week, for an average game session of an hour.

Games are also not the teenage male preserve that some people appear to believe. 46% of gamers are female, with games such as The Sims, SingStar and Wii Fit doing a great deal to widen the demographics.

70% of parents play games - alongside 80% of their children (including mine).

About 84% of Australians aged 16-25 play computer and console games. That's almost as high as the number who watch TV or surf the internet. And 52% of those over 50 years classify themselves as gamers. That's more than use the internet!

In fact Australians paid twice as much on PC and console games as they did on movies in 2008 - $1.9 billion dollars, continuing a growth trend for games that has been reported over the last five or more years (incidentally music sales were much lower than movies).

Finally, 75% of gamers say interactivity in games makes them more educational
than other media.

So given the huge interest in gaming by the Australian public, shouldn't government be getting a little more playful in how it presents information?

Gaming in the public sector
We've already seen some successful gaming initiatives in Australian government, notably by the Department of Defence, who has developed a series of games to attract, interest and engage younger people to sign-up for a military career.

These mini-games have been quite successful, although they are not as large a production as America's Army - the US Army's game, which is as well-designed and polished as commercial game titles (and also quite fun).

There have been some other game-like entertainment activities produced by Australian agencies from time-to-time, particularly by Queensland Transport who has a kids' entry point similar to the US Federal government's kids.gov.

However there have been few attempts to provide solid entertainment-backed education or communications strategies for adults by the public sector. Maybe it's a dignity thing, but it seems that many Australian government agencies aren't yet ready to let down their bureaucratic hair and be playful.

I hope this changes in the future. In fact if gaming continues to grow I believe it is almost inevitable. I'd hazard a guess that the majority of public servants - like the majority of Australians, play games at least semi-regularly. As the average age of gamers increases (from 30 years old), so will the willingness of public sector organisations to experiment with more interactive and fun ways for citizens to engage with government.

Then again why wait?


Disclaimer:
I have been deeply involved with games throughout the last thirty years, so figured I should point out my bias here.

I am an avid player of games across online, PC, console and mobile platforms (often with my children), and a frequent visitor to the world of Azeroth (along with 10 million others).

I also have a background as an editor of an online gaming publication, in game review writing and in game design, both for commercial games (one as lead designer) and game-based activities for 'boring' companies (including many on this page - try out the rock concert!)

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