Thursday, June 16, 2011

Ignoring social media is a 'strategic error of the most basic nature' - Chief of US Naval Operations Adm

Fierce Government IT reports that Chief of US Naval Operations Adm. Gary Roughead says Ignoring social media is a 'strategic error of the most basic nature'.

In the US the military has been an active adopter of social media, with online channels seen as a critical theatre of influence. Most members of the US armed forces (with a few necessary exceptions) are encouraged and guided on how to communicate, collaborate and represent their nation and US forces in a effective manner through social media channels.

The article reported that,
"When you empower your workforce to be communicators, you must understand that you won't always agree with what they say or perhaps how they say it. You can certainly set reasonable boundaries--we tell our Sailors not to disclose classified information, and we expect everyone to treat everyone else with dignity and respect. But you can't dictate everything your people say," said Roughead.

The article also touched on the challenges of integrating social media into a hierarchical organisation,
Roughead said leaders must help the workforce navigate the blurring line between professional and personal, set policies that strike a balance between accountability and empowerment, and guard against the temptation of "making it about you," and not the organization.

It will be very interesting to see what the current review of social media use in Australia's armed forces says in comparison - and how they execute.


  1. OK - I wonder how he would describe leaving Pearl Harbor undefended?

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