What would occur if the STOP sign was invented today?

Public Sector Marketing 2.0 has published an online video looking at the process government would go through if it was first inventing a STOP sign for traffic intersections.

While cynical, perhaps there's a few grains of truth in the message that sometimes in government we focus on our own importance and processes to the expense of the customer and outcomes. What do you think?

What would happen if the STOP sign was invented in 2008?