Wednesday, July 23, 2014

VicHealth launches Physical Activity Innovation Challenge

VicHealth appears to be one of only a few agencies across Australian state and federal governments that has made a solid attempt at introducing public challenges as an adjunct to traditional policy approaches.

While most governments in Australia still use the same techniques for policy creation that they've used for 80 or more years, after the success of last year's Seed Challenge, VicHealth recently launched a new challenge around physical activity innovation.

With $400,000 in start-up funds available to be awarded to the best ideas, the new challenge invites sports bodies, entrepreneurs and changemakers to develop innovative approaches to get more Victorians physically active.

With information available at VicHealth's website, the Physical Activity Innovation Challenge both brings the public and various sporting and innovation bodies into the policy development process, and helps expose the department to the latest thinking and ideas around prompting people to take up physical activity.

This is the type of thinking that more Australian policy makers need to adopt in recognition that expertise is no longer concentrated within government agencies, and that they need to look further than the 'usual suspects' of lobbyists, activists and pressure groups, for great ideas to feed into policy development processes.

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