Mapping social media channels to engagement levels (based on IAP2 spectrum)

I developed the Online Engagement Spectrum around three three years ago, based on the IAP2 Spectrum  of Public Participation (PDF) and some complementary work by Bang The Table (no longer at the original web address).

As Gadi Ben-Yedah over at his IBM's Business of Government blog has begun a series of posts considering how social media can be used by government to engage online based on the IAP2 Spectrum, I thought it was timely to repost my Spectrum for people to consider.

To view Gadi's first post, go to Social Media for Public Participation: Step 1 - Inform

Online Engagement Spectrum 1.2

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Transforming public engagement though social media (almost live from Singapore)

This morning I presented at the Reading Room Digital Conversations forum to a group of Singaporean government officials on the topic of Transforming public engagement through social media.

I talked through how connected Australia had become, and pointed out that the goals of public engagement have not really changed (using the IAP2 model to illustrate), only our tools.

My presentation then went through a range of different engagement examples across the IAP2 spectrum, from Inform to Empower, and then pointed out that governments weren't necessarily the driving force behind Gov 2.0 - illustrating several Gov 2.0 initiatives created outside of government.

I concluded with Zombies (as all good presentations do) - demonstrating how governments can be more playful without being unprofessional, using popular culture and memes to stimulate public engagement with hard to reach audiences.


I've embedded my presentation below - enjoy!

View more presentations from Craig Thomler.

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