Showing posts with label intranet. Show all posts
Showing posts with label intranet. Show all posts

Friday, December 26, 2008

WebAim conducting survey on screen reader usage

WebAim is currently conducting a survey looking at the usage of screen readers and the personal experiences of their users.

If you're a user of a screen reader, or are interested in accessibility for vision-impaired people and use of screen readers (as all government web and intranet managers should be), the survey is available from the Webaim blog post, Screen Reader Survey.

There's some interesting comments already on the issues around use of captcha technology (even audio equivalents).

Results will be published in a few months.

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Tuesday, December 02, 2008

Global Intranet Trends for 2009 report released

Jane McConnell of NetStrategy jmc has released the Global Intranet Trends for 2009 report.

As one of the participants in the survey, my agency received the report last week. I personally found the report provided an excellent insight into current intranet best practice and the shared challenges of intranet managers around the world.

It's worth taking a look at the free sample pages (available on the NetStrategy website) and I expect that Jane will provide further insights from the report in her various presentations and online articles.

I also encourage organisations to take part in next year's global intranet trends survey. While it is reasonably easy to benchmark websites, intranets are generally hidden within organisations and difficult to view, let alone benchmark.

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Tuesday, November 18, 2008

Is there a groundswell of demand for collaboration tools in your agency?

This is based on some thinking (and rewriting of a reply) around a post by Stephen Collins from Acidlabs on the topic of how and why to implement 'Enterprise 2.0 technologies in organisations, entitled Enterprise 2.0 - Identify problem. Determine solution. Then tools.

Stephen was making a good point - that it is important to identify the needs before introducing the solution (or the tools), also noting that it was necessary to engage in some experimentation and 'intrapreneurship', rather than spend months on painstaking research.

In my travels and conversations with peers I've become aware that many of them are seeing needs emerging within organisations for better collaboration tools - people are seeking better and more cost-effective ways to work together to achieve organisational objectives than via shared drives, email, telephones and cross-country business trips.

However in most cases this need is forming in a 'lumpy' manner. Some groups in the organisation are happy with the tools they've used for years, others are seeking something better - particularly where budget limitations and rising costs are making old ways of working too expensive.

Within my agency I've had around eight groups approach me over the last few months seeking tools to allow them to collaborate or communicate more effectively within the agency or with external parties.

Most of these groups were not aware of the others.

Each by themselves did not have a strong enough business case for an organisational investment in new technologies.

However by aggregating their needs I'm close to a position where I can demonstrate a strong organisational ROI to senior management.

I can picture other agencies being in a similar position. Many small groups expressing needs that could be met by 'Enterprise 2.0' tools, but without a clear big picture view across the organisation of the overall need.

I recall a story I once heard regarding a large bank back in the early days of personal computing. They brought in someone to audit the use of computing technologies across middle management and discovered that hundreds of line managers had individually bought Mac personal computers because the Supercalc spreadsheet was so compellingly useful for them in their jobs.

These purchases were not authorised by the central computing department (who managed the mainframe). The individual purchases were made out of petty cash as each manager could not demonstrate sufficient need to have the central department take notice.

This was a collision between rising staff costs, increasing demands on managers to perform more complex calculations, greater technology availability and growing workforce skills. It led to the perimeter of the organisation knowing more about staff needs than the centre.

I think that we are in a similar time now. Traditional collaboration and communications approaches are rising in cost, while agencies are being asked to increase their collaboration and transparency. (Free) social media tools are growing in popularity on the internet and more and more of the staff joining the public service are experienced users of these tools.

Therefore I believe it's important for government departments to review what staff need to do their jobs and aggregating the needs of different groups to build effective organisational business cases.

Otherwise we'll see agency staff doing as the bank managers did - finding what they need elsewhere.

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Thursday, October 30, 2008

Why do concerns about Flash persist?

For the last ten years I've been making use of Adobe Flash (formerly Macromedia Flash) within websites to provide rich content features and applications unattainable with HTML.

Unfortunately I still get asked the same questions about Flash, regarding accessibility, file size and how many users have the technology.

I'd like to put these to bed.

Flash is an accessible format (meets the W3C's requirements in the WCAG), usage is extremely high (over 95%) and file size for downloading is no longer an issue (Flash files are often smaller than equivalents, due to compression and effective streaming).

I've provided more detail in my full post below.

During the late 1990s and early 2000s there were valid concerns over how many people could access Flash files and whether their size would cause issues for dial-up users.

There were also accessibility concerns, which more often reflected the level of production values for Flash in Australia, rather than actual issues with the platform.

I've noticed that there are still many Flash 'doubters' about raising the same concerns as were raised ten years ago.

  • How many people have Flash on their computers?
  • Are the files too large for dial-up users?
  • Is it accessible?
Fortunately there are some easy ways to put these concerns to rest.

Penetration rate - how many people have Flash?
Adobe representatives I have heard speaking at events regularly state that Flash penetration is greater than 97% in the western world - including countries such as Australia.

Ironically PDF penetration (also an Adobe created format) is slightly lower than this - so on that basis it would be better to provide content in Flash format rather than PDF.

Taking Adobe's self-promotion with a grain of salt, it is easy for organisations to check Flash penetration for their own website audience using their web reporting tools. Where their reporting doesn't provide this statistic, free web reporting tools such as Google Analytics do and can be easily and rapidly added to a site (via a small code block).

For example, for my agency's website, for the last month, Google Analytics tells me that 98.27% of website visitors had Flash installed (and 95% of visitors had Flash 9.0+ or later). This is even higher than that claimed by Adobe, and makes me very comfortable in advocating Flash use within it.

File size versus connection speed
It's also possible via web reporting to track the connection speed of website visitors. This will verify what percentage use broadband versus dial-up, and indicates what percentage are more capable of receiving larger files (250kb+).

This can be useful when validating the use of Flash, which appears to be larger than HTML pages (though often is smaller). However be careful when simply relying on a high broadband penetration rate to validate the use of Flash.

Often Flash is faster than HTML for delivering similar dynamic content. This is because of two reasons, 
  • to achieve the same outcome with DHTML (Dynamic HTML) requires much larger files and,
  • because Flash is a compressed format designed to stream information over time - therefore the user doesn't have to wait for the entire file to download before they can view it (as they must with MS Word files).

Due to straming even large Flash files do not take long to start running on the user's system, meaning that the raw file size is less important.

A recent experience we've had in our agency was in considering file sizes for internal elearning modules. In comparing the same module as a Flash file and as a DHTML (Dynamic HTML) file our experience was that the DHTML file was up to 10x as large in size - making Flash a far better option for sites with lower bandwidths.

There are also techniques to reduce the impact on users with slow internet connections, such as detecting the connection speed and running video at lower resolution or asking dial-up users to choose whether they want to wait for a Flash version or see a basic text page.

Flash accessibility
The simple answer for accessibility is that Flash is fully compliant with the W3C and US Government's Section 508 accessibility requirements. The Flash format is accessible.

However when developing in Flash, as when developing in HTML or PDF, the accessibility of the final product depends on the skill and experience of the developers.

Provided that it is clear in the business specification that the product must comply with appropriate accessibility requirements, and that the business can provide necessary alt text, transcripts, metadata, navigation alternatives, subtitles and details for a HTML equivalent - as would be required to make a DVD accessible - the Flash application will meet accessibility standards.

However if the business stakeholders and developers do not quality check the work - whether Flash, HTML, or PDF - it can fail accessibility requirements.

So in short, don't point a finger at Flash technology for accessibility issues, look to the business owner and developers.

In summary
There are still many negative myths around about Adobe's Flash technology - I'm not sure why.

However they are largely mistaken. 

Flash is an extremely useful and versatile technology, with extremely high penetration and a very small footprint.

It is also fully accessible - provided your developers know how to use it effectively.

So if your agency is considering developing a multimedia application, a video (for online use) or another interactive tool, Flash is a format you should not discount quickly.

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Monday, October 27, 2008

Case study - micro-blogging in the organisation

In February 2008, Janssen-Cilag Australia & New Zealand launched an internal microblogging platform called Jitter.

The platform won the organisation an Intranet Innovation Award.

Nathan, from the Jannssen-Cilag team, has published a case study, Jitter: Experimenting with microblogging in the enterprise, on how the tool has been used.

This provides some insights into the challenges of using this type of technology inside an organisation - namely, introducing people to micro-blogging, and stimulating it's use as a communications channel.

Thanks to Ross Dawson for making me aware of it.

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Wednesday, October 22, 2008

Do collaborative online groups need to be successful?

I have been reading a paper by James Robertsen of Step Two entitled Successful collaboration requires support. It discusses the need for central support and nurturing of online collaboration within an organisation rather than simply a 'build it and they will collaborate' approach.

While I agree with James' points, I do not feel that it is necessary for all collaborative groups to succeed. Sometime failure can be more educational, or can provide an organisation with insights into the actual priorities of staff and management - or can simply be due to changing communities and situations.

Considering an organisation as an ecosystem, with different operational units being different niches, each with their own specific characteristics and environments, over time some groups will thrive, some will survive but with less success and some will fail (particularly as the environment changes).

I see collaboration as an intersection of communication and knowledge, therefore any collaborative community is keenly affected by changes in its composition, the people, the organisational environment and priorities.

For example if a community leader leaves, or is simply not present, a community may fail, or one or more people may step into these shoes and take a community to new heights.

Sometimes the community leaders are not the obvious candidates, those who make the most 'noise' (the most posts or the most controversial). Instead they are often people in the background who provides the 'engine' of the community - as a critical source of knowledge, as a mediator between strong personalities or by asking the questions that make others reconsider what they believe.

Equally when an organisation changes structure, direction or priorities, some communities grow in significance and interest and others will fade. This is a wholly natural progression in the 'life' of an organisation and does not represent failure by the leaders or administrators of collaborative communities. Nor does it imply that the concept of collaboration is flawed.

My personal experience of collaborative communities over more than ten years of operating and participating in them is that they all ebb and flow over time. Often only a few individuals are required at their core, however without a mosaic of participants, who often are transient or contribute little to the discussions, the communities do not provide the knowledge transfer of value to an organisation.

Therefore, in my view, the best way to foster collaborative communities and support an environment where they can be successful (based on their own characteristics and niche) is to expose them to as large a group of participants as possible, thereby enabling others to learn from and share their own experience - even if it is not directly relevant to their current job.

To make communities fail, the best approach is to restrict participation to a small group, avoid cross-fertilisation and suppress active discussion and left-field ideas.

In other words, collaborative communities, in my view, thrive in open systems and die in closed ones, just as trapping two spiders in a glass jar over several months is not conducive to having them thrive.

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Tuesday, October 21, 2008

Intranet Innovation Awards come to Canberra

Step Two will be running a free information session discussing the winners of the 2008 Intranet Innovation Awards in Canberra on Tuesday 11 November from 2-4pm.

According to James Robertson of Step Two, the event will include a look at,

  • Transfield Service's uniquely effective approach to rolling out
    SharePoint team spaces.
  • Highly successful collaboration amongst cabin crew at British Airways.
  • The rich suite of functionality delivered by this year's Platinum winner, Fuller Landau (Canada).
  • The Competitor Wiki at Scottrade in the US.
  • An intranet that speaks the news when postbus drivers ring an 0800 number in Swiss Post.

Registration for the event is available online at: www.steptwo.com.au/seminars/iia-canberra

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Thursday, October 16, 2008

Do public social networks have a place in government offices?

Some departments block them totally, others just monitor usage, is there a case for allowing or even supporting public social network use in government offices?

The other day the Sydney Morning Herald published an article on The pain and potential of Facebook in the office where Nick Abrahams, a Deacons law firm partner provided his personal view on the use of public social networks within a corporate environment together with some statistics from the Deacon Social Networking Survey 2008 on usage in nearly 700 Australian organisations.

Without giving clear conclusions, Nick raised some interesting points around the commercial risks of allowing these networks, including potential over-use, harassment, discrimination and the release of private or corporate in-confidence information.

He also flagged the risks of blocking these networks - such as reduced collaboration, unattractiveness to younger potential employees and being seen as out-of-step with accepted social conventions.

A couple of the findings Nick highlighted were that 20% of organisations blocked access to public social networking sites, only 14% of employees (currently) use social network sites during office hours (including lunch!) and that 76% of employees believed that organisations should allow staff to access these sites in the office.

Demographically only 4% of employees over 35 used social networks at the office, whilst 25% of those 25-34 and 33% of those under 25 years did. Also 46% of respondents who used social networks stated that, given the choice between two job offers that were otherwise roughly equivalent, they'd pick the organisation that did not block Facebook.

There is clear evidence that social networks provide benefits. The experience of many organisations now using internal social networks bears out that they do support collaboration - where they are supported by an appropriate organisational culture.

The efforts by the US intelligence services (an internal facebook equivalent) and the work by software providers such as Microsoft to develop social networks for organisations indicates that in the future more online social networking in organisations is likely to be the norm, rather than less.

However internal social networking is different - easier to manage and control than public social networking. Once it goes public an organisation relies on each and every individual involved to conduct themselves responsibly at all times where their comments are visible.

Is the situation with public social networking any different to where we are with telephones, letters, emails and even online forums (which are not commonly blocked)?

With these mediums we put appropriate policies in place, sometimes train people on acceptable conduct and rely on trusting individuals to do the right thing, to act in their own self-interest (continued employment) and back these up with potential legal options (scaling up from disciplinary action) to ensure usage is appropriately managed.

Should government agencies treat public social networks differently to other mediums, as people are behaving in a less formal manner but may still be indirectly representing the organisation?

Or should they use the same principles of policy, training and actions as for other mediums?

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Saturday, October 11, 2008

The benefits of staff forums - two way communications with management

A challenge in any organisation is to foster two-way communications.

Many organisations have used suggestion boxes, 'chat with the CEO' email accounts, or other primitive tools to offer pseudo-two way communication, but without the immediacy or ability to readily expose discussions to the broader organisation.

These are often mistrusted by staff as they are essentially black boxes - suggestions go in from individuals and responses may come back, but there is no mechanism for others across the organisation to witness or participate in the conversation.

That's where staff forums can fill a major gap, providing a mechanism for organisations to unblock their communications channels, not only from staff to management, but between staff in different offices.

The following video illustrates how effective an online forum can be for engaging staff and improving customer service outcomes.

It is about British Airways, a 2008 Intranet Innovations Awards gold medal winner, who has engaged its 17,000 cabin crew in discussion around customer service and internal process issues via an online forum.


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Tuesday, October 07, 2008

Look for me at the Sydney conference, Advancing Intranet Management in the Public Sector

I am co-presenting the first presentation on Wednesday at the Ark Group's Advancing Intranet Management in the Public Sector conference in Sydney.

My colleague and I will be discussing how our agency's intranet was used to support staff through the recent major reform of the Australian Child Support Scheme and the cultural shifts through the Building a Better CSA program.

If you're attending the conference, please come and say hello at some point.

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Thursday, October 02, 2008

Building a better Vic whole-of-government intranet

Yesterday (Wednesday) I was privileged to attend a think tank in Melbourne discussing the future of the Victorian Government's whole-of-government intranet, CentralStation.

Being the only state government in Australia I am aware of with such a tool, I was surprised to learn that it had been originally created in 1996. To my knowledge that makes it one of the earliest whole-of-government initiatives in the world supporting public servants across state departments, authorities, local government and other public bodies to collaborate and share information more effectively for the benefit of citizens.

The intranet has been redeveloped several times and currently has a dual focus, providing both whole-of-government content and collaboration tools.

The event was attended by around 30 representatives from state agencies. It was also attended by an invited five person expert panel of experienced online professionals from the Vic private and educational sectors and from the non-Vic public sector (such as myself) to provide an external perspective on the initiatives Victoria is considering.

I think the event went well, with some excellent contributions from the group and several 'ah ha!' moments.

My views from the day on the approach were as follows,


A whole-of-government intranet,

  • can provide 'communal good' services assisting councils and department to work together in ways which cannot be cost-effectively provided by individual government agencies,
  • must support and complement departmental intranets rather than compete with them,
  • requires strong central governance to maintain content standards and review processes, while allowing autonomy to engaged groups,
  • needs to consider a 'narrow and deep' approach to content and community by focusing on assisting and supporting key groups to achieve their goals rather than simply providing an infrastructure which groups need to self-develop, and
  • requires an ongoing promotional strategy to engage public servants and ensure the intranet's functionality has sufficient awareness.


From reflecting on the day, my impression is that whole-of-government intranets are useful tools for aggregating and distributing services and information across government bodies, such as,
  • cross-agency collaboration tools,
  • cross-government expert discovery (people finder focused on skills rather than names),
  • cross-goverment information sharing based on topics of common interest (shared bookmarks, forums, blogs and research),
  • build awareness and share best practice functionality implemented in specific department/council intranets (possibly providing their central operational infrastructure, and
  • support ongoing development of a cross-government public sector identity (what is it to be a public servant in Victoria).

I wish the CentralStation team at the Department of Innovation, Industry and Regional Development (DIIRD) all the best in taking the outcomes of the think tank forward in the next generation of Victoria's whole-of-government intranet.

I would also suggest that other jurisdictions could learn a great deal from Victoria's experience in operating their whole-of-government intranet for the last 12 years.

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Wednesday, October 01, 2008

Intranets Live online media channel launched

IBF has launched Intranets Live, a monthly 'online media channel' featuring interviews and commentary on intranets and intranet topics from around the world.

While it is useful to access a monthly podcast on what is occurring around the world in the intranet area, the price tag for this option would require careful consideration by intranet managers.

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Tuesday, September 30, 2008

Cut costs by expanding your intranet

Cost cutting is a fact of life across public and private sectors.

At some point every few years (or every year in some cases) organisations decide that the most effective way to improve productivity or profits is to reduce expenditures.

Intranets are a common target of cost cutting, either by delaying improvements to infrastructure, cancelling new functionality, reducing author training or cutting intranet staff numbers.

In some cases these decisions are justified, however with intranets often lacking high-level representation and sponsorship, there are cases where these cuts have serious negative impacts on the entire organisation.

So are there ways to position an intranet to avoid damaging cost cuts, and even increase the budget to the area in order to generate savings elsewhere?

I believe there are - and ways to make the intranet a central tool in a cost savings approach.

It may seem counter-intuitive to some, but I often advocate increasing intranet funding during cost cutting exercises as a lower cost channel for engaging staff and sharing information.

However for this to get traction, there are some preventative steps I believe an intranet manager needs to take to position the intranet,

1) Quantify and promote usage and satisfaction with the intranet
The value of an intranet is largely measured on the amount of use it receives by staff. This measure is, however, often more driven by perception than by actual numbers.

This is because senior leadership is generally the group least likely to make extensive use of an intranet - they have staff to make use of it on their behalf. However this group may (mistakenly) believe that intranet usage reflects their own personal use of the channel.

Quantifying and promoting the actual levels of intranet usage and satisfaction (and what functions staff are using) helps senior management understand the true value of the channel to the organisation beyond their personal experience. This leads to according it a higher priority within organisational planning.

During cost cutting this knowledge can shift the discussion from the potential savings in cutting back on intranet services to the increased cost of shifting to less efficient (and more expensive) communications and information sharing channels.

2) Identify a senior-level sponsor

Given that an intranet can benefit all parts of an organisation, provided the intranet's benefits and usage are quantitified and promoted, it becomes easier to identify a senior-level sponsor.

The most useful sponsor (for an intranet manager) is the senior executive with most to gain from an effective intranet - normally from a group with a significant need to share information or communicate in the most efficient way possible.

It is also important that the sponsor's area is regarded as business critical by the organisation, thereby ensuring they are well listened to in senior meetings.

3) Take appropriate steps to increase intranet awareness and usage
This should be an ongoing activity for all intranet managers.

Find out what tools or information would aid staff, make them available via the intranet and promote their availability.

This progressively grows an intranet's presence within an organisation while providing cost-savings as people aggregate towards the channel rather than using less efficient ways of accessing the tools and information they need in their roles.

4) Identify business processes the intranet can perform more cost-effectively than via other channels
This is the 'meat' in the cost-cutting sandwich. Before, or during, cost-cutting initiatives, it is important to identify productivity gains and business process efficiencies that can be moved by shifting functions to the intranet channel from other channels.

Start by building a list of potential efficiencies based on areas of savings including;

  • Communication (savings versus travel, meeting time, printing, distribution, telecommunications and physical communities)

  • Information collection (forms, surveys)

  • Information velocity (increased information transmission speed = increased business efficiency)


With the above preventative measures in place, the next time your organisation needs to cut costs your intranet can be positioned as a tool to support cost savings rather than as a service to be trimmed.

Also see:

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Blog post discussed in podcast report

I've posted earlier about how the Holz and Hobson report picked up on one of my posts and decided to use it as the central topic of one of their radio shows.

The show was held a little over a week ago, and I realised I'd not yet linked to it in eGovAU, so here it is.

FIR Call-In Show #7: The employee communications-intranet connection

The show can be downloaded or listened to online.

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Thursday, September 25, 2008

Intranet Innovation Award winners for 2008 announced

The Intranet Innovation Award winners for 2008 have been announced, and their details, together with an executive summary (PDF) containing two case studies of award winners is available at Step Two's website.

The case studies feature an example of collaborative information sharing via a wiki used by staff of one organisation to track competitors and an innovative intranet people finder that improves staff networking and discovery by combining elements of both Twitter and Facebook.

I was inspired by both of the case studies, but a little disappointed to see only one government site mentioned in the awards this year - the Department of Human Services (South Australia) was commended for their CEO blog.

I hope there will be a greater public sector presence next year.

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Friday, September 19, 2008

Why you should pay attention to intranet search logs

My team keeps a close eye on what people search for in our intranet.

It helps us identify patterns in staff behaviour and better support their needs.

In browsing for other online information, I came across a case study from 2006 about a government agency which provides a similar picture of the value of paying attention to intranet search logs.


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Thursday, September 18, 2008

Improving an intranet staff directory

My team has been throwing around approaches for improving our internal agency staff directory on the intranet to make it more of a knowledge resource for staff.

As this is the most used tool in our intranet (people need to contact other people), improving the service contributes measurably to our staff's capacity to collaborate and discover the information necessary in their roles.

The more we can streamline people discovery, the more time we can save staff.

Thus far discussions have focused on our own experiences across a number of online staff directories over the years.

For my contribution to the discussion, from my experience over a twenty year span, the first staff directories were based on the paper phone directories used before intranets were common - alphabetical lists of names, titles, teams and phone numbers, divided by region or area.

These lists - and intranet directories - were useful in finding a known person, were you could identify their name and area.

However they had more difficulty in locating unknown people - subject matter experts - as area and team names did not always reflect their activities and without knowing who to contact it was hard to find an appropriate name.

Also traditional staff directories are only name, number and rank - they do not provide details on skills, relationships or communities, which help link people collaborate more effectively.

Therefore I've described three cases I want our future staff directory to cover.

1) Locating details for known people

  • Finding contact details and physical locations (the basics of a directory)
  • Discovering the skills, subject matter expertise, internal networks and communities of these people (a profile-based approach to help staff broaden their engagement with others)
  • Placing these people in the organisation structure (via a dynamic organisational chart - therefore enabling staff to identify substitutes and managers when people are absent)
2) Locating experts
  • Ability to search on skills, topics or networks to find people with the expert knowledge required (the experts might be unknown to the searcher, or known people for whom the searcher was unaware they had this expertise)
3) Engaging networks of knowledge
  • Ability to search for networks of people sharing specific skills or subject matter expertise, in order to link in with them to form formal or informal Communities of Practice

As part of these cases, we're considering Facebook and LinkedIn style features, such as,
  • staff profiles, to provide staff with the opportunity to humanise their listing and be more visible as an expert in their field
  • optional staff photos (so you can identify with a person when calling or emailing, or recognise them when first meeting)
  • linking of skills, topics and interests, so that clicking on a word provides details on other staff who have indicated similar expertise or knowledge
  • Listing affiliations, to internal project teams and other formal and informal networks or communities within the organisation, to assist the formation of Communities of Practice and to build staff engagement with the agency.

Involvement in all of these areas would be optional, allowing staff to better self-manage their privacy. However, as in any situation involving information sharing, you get greater value when you share than when you silo knowledge.

Over time this approach lends itself to integration with collaboration tools, forums, wikis, groups and blogs, as well as team-based tools such as group calendars and mailing lists.

We've been looking online for reference material on the topic of staff directories, drawing on the experiences of a number of private sector organisations who have implemented similar types of directories.

A couple of the resources we've found useful include,


I'm very interested in the experiences of other government and private sector organisations in this space - so drop me a comment if you have suggestions to add.

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Friday, September 12, 2008

A compelling reason to ensure government website and intranet information is current

On Monday this week United Airlines in the US experienced a 75% drop in their share price (from $12.30 to $3.00 per share).

This was due to a 6-year old news story on a newspaper website that was accidentally tagged as current and distributed across the US financial press through Bloomberg's online News Service.

The story has received widespread US coverage, such as this report in Wired, Six-Year-Old News Story Causes United Airlines Stock to Plummet.

An accident some would say - but a very disruptive one. The stock price rebounded when the error was uncovered, but only to $10.19 by the end of Monday. That's a 20% loss in investor money (much more for investors who had sold in a panic) because of old news. The longer term damage will include a loss of reputation and trust in the news provider.

What's the learnings for government - or for any organisation?

One of my takeaways is that it is critical that your website and intranet content remains current. Out-of-date information can lead to financial loss for customers as well as media and political pain for organisations.

It has always disturbed me how poor most organisations are at maintaining current information in their websites.

Senior executives get extremely concerned if staff are providing out-of-date information to telephone or face-to-face customers on a one-to-one basis.

No reputable media team would release material to media outlets that they knew was out-of-date.

Printed publications are regularly assessed to ensure that they provide the right information. If they don't, and the mistake is critical, they are recalled, pulped and replaced quickly - costing tens or hundred of thousands of dollars to do so.

However organisational websites often remain dank swamps of old and inaccurate information.

This is despite their ability to be publicly accessed enmasse and have the information they contain trusted and acted on by any customer, citizen, media representative, community group, corporation, public agency, Minister or Head of State in the world with internet access. That's over 90% of Australians and over 1 billion people who can access your website information at home, office or public location.

Intranets are not much better. Your staff rely on having access to the correct information to make the correct decisions. Mistakes can have serious impacts on peoples' lives, on the organisation's reputation and on peoples' careers.

Organisations place enormous attention on training customer-facing staff - the intranet is a critical tool for the between times, for managing ongoing job training and information dissemination that is difficult and expensive to deliver on a periodical basis.

In the communications stakes an organisation's website and intranet are, in my view, the most important tools for presenting accurate and timely information to outsiders and to insiders.

No organisation can afford to rely on having the media publish releases, or fund a dedicated team of face-to-face communicators in every office to answer staff questions.

We rely on digital tools to communicate outwards (and increasingly to collaborate inwards). So let's use them appropriately, rather than half-ticking boxes and creating a larger and more dangerous mess.

Outsiders and insiders alike rely on an organisation's website and intranet for a clear picture of its activities, intentions and approach. People judge an organisation's commitment to openness and honesty from what they see as well as what they hear.

So if an organisation's website is evasively written, shallow or out-of-date, that's the message customers and media take-away, act on and react to. Silence breeds contempt.

Yes it is hard work to keep organisational websites and intranets up-to-date and it requires significant awareness, engagement, support and appropriate resourcing across an organisation.

Business areas need to be aware of where (and when) their material is available and be held accountable for maintaining it.

Executives must appreciate the importance of communication as a concept and specifically of the online channel as a delivery tool for communications - and collaboration, but that's a different story.

This doesn't require just a change in processes or business rules. It is a cultural shift in mindset - a challenging change for many people and possibly a generational one.

But it's one we must make, and the pain caused by not changing continues to grow with time.

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Thursday, September 11, 2008

The business case for social media within a government department

Brought to my attention by the Victorian eGovernment Resource Centre, the below video from Shel Holzman provides an excellent summary of the value of social media as an set of egovernment tools within government intranets.

It addresses common misunderstandings and myths that have limited take-up, case studies of successful social media use and talks through appropriate applications for different tools.

Shel's video should be compulsory viewing for senior public sector executives who have an interest in improving the capture and dissemination of knowledge within their workplace, reduce the knowledge drain as babyboomers exit the workforce or improving their project management capacity and success rate.




By the way, Shel's regular podcast, The Hobson & Holtz Report, was to have a live phone in on 21 August discussing the topic of my blog post, the relationship between a strong commitment to internal communications and an effective intranet.

This has been postponed until 20 September, in case you want to catch it. The timing is tricky for Australians and New Zealanders, but it will be available on their site after the event.

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Monday, September 08, 2008

Facebook for US intelligence forces launching this month - time to revisit a whole-of-government intranet?

A-Space, an online collaborative space for US intelligence operatives, is planned for launch this month, giving all 16 US intelligence agencies a streamlined and effective tool for sharing information and collaborating - activities that have been criticised as previously lacking across US intelligence initiatives.

As reported in FCW.com, in the article, A-Space set to launch this month, after logging in,

analysts will have access to shared and personal workspaces, wikis, blogs, widgets, RSS feeds and other tools. To log in, analysts will need to prove their identity using public key infrastructure, and their agencies must list them in the governmentwide intelligence analyst directory.

Like many social-networking sites, each analyst will create an online personal profile, and colleagues can see what others are working on and the A-Space workspaces that they are using. In addition, much like Facebook, users can also post notes on one another’s profiles


The A-Space social network will include a search tool and data sets from six agencies at launch, with more to be progressively added.

We've seen several other western jurisdictions introduce cross-agency or whole-of-government intranets (such as Singapore), and there was a commitment made in Australia to establish a whole-of-government intranet by the end of 1998, which never came to fruition.

Perhaps it is time to revisit this.

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