Australia's great leap forward in digital diplomacy

In the UK the Foreign Office states, in regards social media, that "The FCO encourages all staff to make full use of the opportunities offered by social media to help deliver FCO objectives", and "we do expect social media to be a core part of the toolkit of a modern diplomat."

In the US the current Secretary of State, John Kerry, has said "Of course there’s no such thing any more as effective diplomacy that doesn’t put a sophisticated use of technology at the center of all we’re doing to help advance our foreign policy objectives, bridge gaps between people across the globe, and engage with people around the world and right here at home," and "The term digital diplomacy is almost redundant — it’s just diplomacy, period."

Many other nations have taken similar steps to introduce digital channels, particularly social media, into their diplomatic suite.

Australia, until recently, was regarded as a laggard in digital diplomacy. I've heard us described on forums for diplomatic staff as highly conservative and as potentially damaging our diplomatic efforts through taking an excessively risk-averse approach to using social media in diplomacy.

Fortunately this has changed over the last year, with the Australian Department of Foreign Affairs and Trade (DFAT) having become far more active in digital channels to promote the values and character of Australia.


Under the auspices of DFAT, Australia now operates over 60 social media accounts for digital diplomatic ends, including 22 Twitter, 30 Facebook, three each for YouTube and Flickr, a blog and China-specific accounts on the Sina Microblog, Sina Blog and Youku (a YouTube equivalent).

I've briefly analysed these accounts, which you can view at: https://docs.google.com/spreadsheet/ccc?key=0Ap1exl80wB8OdDF6YTVKZWt1MGh5UEIwaFVZZ19pTEE&usp=sharing

DFAT's social media accounts now cover around 60 countries and, while most were established in 2012 or 2013, they are already growing Australia's digital diplomatic reach and influence.

Countries covered by DFAT social media accounts at 4 November 2013


While Australia still lags powerhouses like the UK, which has over 240 international Twitter accounts alone and the US, which now has over 300 Facebook page and is tweeting in over 11 languages, we've definitely established ourselves in the second tier of countries engaged in digital diplomacy.

We're roughly equivalent to countries like Ireland, or Canada, both of which have just over 30 Twitter accounts and between 60 and 80 social media accounts overall in use for diplomatic purposes.

This is a sold start - although it has occurred without a broad and public discussion of how to most effectively use social media in diplomacy, as in countries such as the USA and Canada.

Hopefully as DFAT builds its skill base and guidance, we'll see less broadcast and more engagement by embassies and ambassadors online - more public conversation that leads to real and valuable diplomatic and economic outcomes from these channels.

After all, with civilian populations and governments alike increasingly engaging each other on social media, being absent online excludes an agency or government from important conversations and allows others without Australia's best interests at heart to fill the gap.

Below is my consolidated list of DFAT's social media accounts, drawn from DFAT's media page and current at 4 November 2013.

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Social media policies from across Australian governments

I've been compiling a list of social media policies released by government agencies and councils across Australia as a central resource bank for organisations who are either still in the process of creating their policies, or are interested in reviewing and improving them.

Thus far I've identified just over 70 policies - a small number considering Australia has over 550 councils, 100 state departments and 18 federal departments, plus all of the independent agencies and statutory bodies across the nation.

This is even smaller when considering that I took a broad view and included policies written for the public as well as those written for agency staff or as models for other agencies to adopt.

Based on previous research I conducted in 2012 (which will be repeated next year), many Australian Government agencies claimed to have or be developing a social media policy, but hadn't considered whether to publish it as yet.

I consider staff social media policies as one of the standard documents that agencies should disclose proactively, and it will be interesting to see when I ask them next year whether agencies feel the same way about this.

Anyway, below's the spreadsheet of social media policies - please comment if you have more to add (I'm not ready to open it up to general editing as yet).

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How do we solve falling trust in online services before it becomes critical?

A few days ago LinkedIn launched its latest IOS app, Intro.

The app promises to integrate LinkedIn profile content directly into emails, allowing more rapid connections and helping give email recipients access to a range of relevant information about the sender.

Given both Apple and LinkedIn are well-known brands, many people are likely to trust that this app is safe for them to use, that these two global companies have taken every step to ensure that users are not exposed to privacy risks.

It's also not a big decision. Intro is free and installing the app is a two-click process, done in under 30 seconds. People are unlikely to spend the time to look at the usage policy in detail, or consider the impact of such a simple decision when they trust the brands.

However, in this case, trusting LinkedIn and Apple may not be wise. Global Security Consultancy Bishop Fox released a very compelling post outlining serious concerns with how LinkedIn's new app works.

According to Bishop Fox, the app works in the same way as a 'man in the middle' hacking attack, by sending all of a user's emails through LinkedIn's mail servers. Here they could be read by LinkedIn or, if encrypted, this process could stop the final recipient from ever receiving the email.

LinkedIn states that it will keep information from the emails it captures - and while it states that LinkedIn “will never sell, rent, or give away private data about you or your contacts.” there's no clarification of what data LinkedIn might consider private, nor any solid information on how LinkedIn has mitigated against the type of security breach it suffered in 2012.

This is just a single instance of a situation where the public are being asked to trust a company to do the right thing online, while there's no guarantee they will, and often there's few ways for an individual, organisation or even a government to hold a company to account when they fail to keep their end of the trust bargain.

So the conundrum for the public has become, who can they trust online?

Clearly there must be a level of trust to use online systems, with banks and government clear cases of where trust relationships are critical for transactions and service provision. With no trust in online systems, online banking and egovernment could not exist.

Social networks are also important. As places where people store personal information and share more and more of it over time, there's a clear requirement for companies to appear trustworthy and safe.

Even search engines, which have become the front door to most websites (with Google the dominant player), have a huge trail of data on their users - what you search for helps define who you are, particularly when people use search for medical and personal matters.

The public must implicitly trust all these organisations to both play nice with their personal information and to secure it such that nefarious groups or individuals don't get it. However it has become very clear that they simply can't.

Whether it is commercial providers, who primarily use this data to identify more effective ways to sell, or governments and banks who require this data to validate individuals, the number of reported data breaches is rising - in a global environment where few governments legally require companies to report breaches to the people potentially impacted.

On top of this comes revelations of data surveillance operations by government agencies, such as the NSA, commercial entities such as the example from LinkedIn above, where the data helps them productise their users, or organised crime, who use hackers and insider sources to secure valuable data for use and resale.

However despite increasing concern over how data is secured, who can access it and how it will be used, individuals continue to use many of these online services, either because they simply cannot live their normal lives, or conduct business, without using them, or because of the "it won't happen to me" principle.

If public trust disappears, what does that mean for every organisation using the internet to build its business or to provide more convenient and cost-efficient services?

What impact would it have on government, where a shift to electronic transactions means less investment in other channels and, over time, less capability to meet citizen needs should a collapse in online trust occur?

I don't know how this situation can be resolved, particularly with the low attention paid to ensuring organisations report and rectify data breaches and be clear on how they will secure and use data.

While it is a global issue, individual governments can have an impact, by establishing a robust privacy framework for their citizens and recognising that people own their own data and any organisation allowed access to it should be held accountable for not securing or using it appropriately.

Do we have such a regime in Australia today?

I wanted to finish with an extract from the response I received from the Australian Privacy Commissioner when I reported the LinkedIn app using their email form:

Dear Craig  

Thank you for your enquiry.  

The Office of the Australian Information Commissioner (OAIC) receives a large quantity of written enquiries each day. An representative will be assigned to your enquiry and will be in contact soon. 

We aim to respond to all written enquiries within ten working days. 

If your enquiry is urgent and requires an immediate response, please telephone us on 1300 363 992 and quote your reference number. More complex phone enquiries may require a written response and may still take some time.

A response within 10 working days (14 actual days).

I wonder how many individuals may have their privacy breached, or organisations their confidential data exposed, by a single popular mobile app from a well-known company in this period of time.

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What's the digital communication capability of Australian governments?

On the back of the UK Government's second whole-of-government communications plan, the UK Government has been undertaking a Digital Communication Capability review asking (in simple terms), how is digital communication and engagement done, and how could it be improved?

The Review has involved consultation with Communications Directors, digital engagement specialists and senior executives across the UK Government and was led by a team of three independent reviewers with a deep knowledge of digital communications.

The review is still in the closing stages (final due in November), however has been an extremely transparent process, with all comments available online and the draft report already released for final feedback (similar to the process the Australian Gov 2.0 Taskforce used in 2009, but has been rarely used since in Australian government).

Many of the top-line findings would resonate with Australian public sector digital communications professionals, with the headline finding being:

Pockets of good practice notwithstanding, the headline finding is that digital communication in government is developing in silos and not in the mainstream. The consequence is that it is being outpaced by the best of the commercial and NGO worlds. Too much is broadcast and does not seek to engage. And, crucially, it is still treated by many in departmental leadership positions as a specialist area where the risks usually outweigh the benefits.

Underneath this, the review found that there wasn't a natural home for digital within departments - with placement in existing areas such as media relations leading to a biased approach which didn't serve all agency needs.

It also found that;

• departments were not realising economies of scale, with different agencies separately purchasing the same or different social media management and analytics tools, 
• communication focused far too much on informing rather than conversations, 
• objectives were based on easily measurable quantitive scores (such as followers or tweets) rather than on changing outcomes,
• there was an over-reliance on 'build it and they will come' approaches, 
• there was a shortage of skills - exacerbated by a lack of confidence and judgement, 
• there were limitations on access to social media due to IT security considerations - which may be valid but were poorly explained and understood, and
• there was a lack of trust and overriding pre-occupation with risk.

Unfortunately there's been none of this type of work done in a systemic way in Australia - despite it being possible to take an approach (such as the UK one) and repeat it across every state, territory and the federal government to provide a comparable model (then do a cut-down version for local governments).

This is similar to where I started with the Digital Innovation Review I conducted in Victoria (no other states or territories have been interested in a similar review as yet though).

I'd like to help. Any takers in government?

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Government as a Social Machine featuring Professor Dame Wendy Hall

I blogged today from the Government as a Social Machine forum hosted by ANZSOG and featuring Professor Dame Wendy Hall from the University of Southampton in the UK.

The discussion involved a diverse group of stakeholders from public and private sector organisations and covered the history of the internet and the challenges organisations, particularly governments, and citizens face in adapting to the new knowledge-rich, engagement-rich worked enabled by global real-time distributed communication systems.

Wendy also presented at a NICTA/OKFN event this afternoon, and is presenting at the Semantic Web Conference in Sydney later this week and in Victoria next week at the first Digital Literacy event being held by the Victorian public service (details of most of these events are in my Gov 2.0 calendar to the left).

Wendy opened with a story from before the web, on how no-one predicted the Internet, despite some earlier thinkers, such as Vannevar Bush, who foresaw a memory device (memex) in his brilliant work 'As we may think' in 1945, which contained many of the elements of modern computing systems.

She also discussed Ted Nelson, who coined the terms hypertext and hyperlinks back in the 1960s and Doug Engelbart, who invented the mouse, windows and much of the user interface that we find familiar today. In fact Doug gave the 'mother of all demos' which foresaw modern computers and the web.

Wendy recalled that when she met Tim Berners-Lee at the Hypertext conference in 1991 (which rejected Tim's paper on the web), she thought it was presumptuous that he had named the hypertext system he had invented the 'World-Wide Web', presuming that people around the world would use it.

At the time she didn't think the web was original or breakthrough - "how wrong you can be", she said.

Wendy said that Tim's strategy was to give away the web, making it an open protocol and standard - universally free to use and not controlled by any organisation. She said that otherwise Tim felt that the web would not grow or thrive, but be locked down by political, academic or commercial interests.

She also said that Tim believed that to make the web scale, it had to be able to fail. While many at the time believed that a system which could dead-end, linking to a non-existent page, would turn away users, Tim strategically introduced the '404 error' (which appears when a web page isn't found) to encourage individuals and organisations to build out the web, rather than limit it.

Wendy asked whether we could have built the web another way. She believes that we may have to at some point as the web is only 23 years old, "barely out of nappies".

Wendy also believes that there's many ways to kill or corrupt the web, such as having specific organisations or governments control it - however we don't really know the outcome of these scenarios as we haven't had those experiences yet.

She did ask about what if the Internet disappeared overnight - how would it impact on individuals, organisations, societies, even countries?

The impact of a one-day shutdown of Wikipedia was immense (she said) during the SOPA protest, and there is an increasing risk in some developed nations that blackouts, caused by inadequate electricity supplies, could cause a blackout of information, with people unable to access the information they need to cope with the situation.

Wendy also said that when Tim created the web he understood that it had to include an easy way to write, as well as read, web pages - leading to the development of his first web browser, which was also an editor.

Wendy said that in 1996-8 while the web was growing, the Internet wasn't sufficiently mature for broader use, due to difficulties with slow modems, finding information (pre-Google) and the cost of computers - making categories such as online shopping inconvenient.

However now the technologies have matured Wendy believes that High Streets will disappear. She said that the UK government's decision to sell off the Royal Mail, which was instituted in the Victorian era, is a sign of this change flowing through the system.

Wendy said that years ago she consulted to the Royal Mail, highlighting to them that the new business they needed to dominate was parcel delivery, based on online sales "however they didn't get it".

Wendy also said that "it is very hard to convince the big juggernauts of industry, including government, to change".

She said that, for example, large organisations seem to believe that people will always read books - Wendy believes that yes they will read, but not necessarily books.

She recalled telling biologists years ago that they would be reading papers online. They retorted that the Internet was so slow and computers so heavy that they would never be able to read their papers on the train. Wendy said, "Now, ten years on, biologists are reading their papers on the train using iPads."

Wendy said that Google was inconceivable before the web, and engineers had 'proven' it wasn't possible to quickly index huge amounts of information.

However she said that since Google, the world has changed - and Google is also no longer just a search engine, they are incredibly diverse, "there are at least 2,000 driverless Google cars driving around San Francisco".

Wendy believes that once an organisation has a majority of people using it on a network it becomes very difficult to dislodge. Google, eBay, Facebook and now Twitter are giants, at least in the English-speaking world - different titans exist in China.

Wendy opined that Google may be the James Bond villain of the future - because it knows what you search for, "everyone has searched for something they would not want to be made public". She believes that if Blofeld took over Google they would have something over every politicians.

However, Wendy said, when used benignly or even for commercial profit, Google is fine. She also believes many other industries are in a similar position of potential control over society.

Wendy also believes that even before the arrival of social networking "we should have known how much people would want to write about themselves, take photos, videos and share, based on what we knew about human psychology and behaviour".

Wendy said there is now an expectation that people can find anything, any knowledge online and if an organisation, product, place or individual doesn't have an online presence "they don't exist." As a result, Wendy believes that the web should be the first way any new entity is introduced or promoted.

Wendy said that while Tim Berners-Lee invented the technology and helps set the standards, we (globally) have created the web. We write the websites, blogs and micro blogs. We make the links and the apps. "The web doesn't have shareholders or owners - we are collectively the creators and custodians of the web."

She said that the web exists because we want it to be there, and it will keep existing as long as we want it to exist, so we all have a responsibility to ensure it is a place we wish to frequent.

When people ask her about issues online, she tells them that we didn't make the streets safer by imposing curfews - similarly we need to create the right culture on the web, not create legal restrictions.

Wendy said that Wikipedia was started as an experiment - even Jimmy Wales didn't believe it would work - however it is now equivalent to 1,900 volumes of an encyclopedia, most of which is very accurate. It has grown its own governance, it wasn't invented ahead of time, a lesson for organisations today.

Wendy also said that YouTube is another giant attractor to the web, the place for storing and sharing videos - now owned by Google.

Wendy believes that if an alien had came to earth a hundred years ago and then returned today they would find everything had changed - except possibly education, which is now being transformed by MOOCs. The first platform for MOOCs has also been bought by Google, which is developing it as an open source platform. She asked "who will be the university of the future? Google."

After the break Wendy took questions, giving a view that while cybersecurity is a risk to society, it is not a risk to the web. She commented that it was an area of high expenditure for the UK government.

She also said, in response to comments at morning tea about people being advised not to trust Wikipedia as a reference, that Wikipedia is at least as trustworthy and accurate as printed encyclopedias, plus it has a faster error correction rate. Plus, she said, we create Wikipedia, so it is what we wish to make it.

Wendy also believes that privacy won't kill the web, young people are growing up with different concepts of privacy and will adapt their approach and the web to suit their values.

However she believes that blackouts, siloisation and/or the end of a level playing field for creating and publishing content would end the web. Wendy said that net neutrality is also important. Without it we would lose the level playing field and commercial or ideological interests could control publishing and access to the web.

One of the crowd has commented that probably government is the biggest risk to the Internet, and Wendy says that she has concerns over legislators making decisions about an ecosystem they do not understand, which can lead to all kinds of unforeseen and undesirable consequences.

Wendy said it is hard to dictate in the web, to get people to use something they don't want to use. To get the network effect requires co-creation, meaning that government must work with communities collaboratively to develop platforms which benefit both.

An ABS representative said that they are now opening up a lot of data through APIs and unleashing developers through GovHacks to co-create new tools and services, however it is still a not insignificant challenge to get people within government to just agree on a common definition for Australia or Sydney, to allow datasets to correlate across agency.

Wendy next talked about Twitter, and how its real-time nature can support, even drive, community movements, "the way bad news spreads now is via Twitter. It is a mechanism for warning people to get out."

She said the interesting thing about Twitter is that it is being co-created, with functions like RT, MT and hashtags invented by the community.

Wendy believes co-creation is critical for the web, not only codesigning systems, but using systems which allow people to add value as they go about their daily interactions, such as via ReCAPTCH and Duolingo.

Wendy then talked about the semantic web, a web of data, saying it was in Tim Berners-Lee's original vision for the Web. However without sufficient data online (she said) we cannot experiment to find out what this will become or create the network effect, where people share and reshape data and create services or new visualisations with it.

She wrote a paper with Tim in 1996 which identified four principles for the Semantic Web, however says that the commercial sector still didn't get open data, hugging it tight.

Then governments began opening data based on discussions with Tim and others, leading to President Obama's declaration and a cascade of open data releases by governments around the world and initiatives like the Open Data Institute.

Wendy used an example of UK prescribing data, how open data allowed the NHS to identify 200 million pounds in savings each year.

Wendy said that while engineers and scientists often think of the web as a technological byproduct of a set of simple standards, it is a socio-technical construct, effectively a 'social machine' co-created through interactions between technology and millions of humans.

The technologies that underpin the web didn't create the web - people did, providing the content, linkages and developing, sharing and using the apps and websites that sit on it. However without the technology the web could also not exist.

Wendy said that social machines start with an incomplete specification that evolves and grows to cover more of the problem via interactions. They achieve participation through local incentives and the network effect, eventually succeeding through a process of rapid trial and error involving subsets of participants.

Wendy is working on understanding social machines through a 'web observatory' at Southhampton University that observes, monitors and classifies social machines as they evolve. She said this will also become an early warning system for detecting new disruptive social machines and identifying the 'tipping points' where they become ubiquitous.

Her group is studying Twitter networks, as well as Wikipedia and YouTube, amongst other services, to understand 'activity pulses' and how they help explain social movements and trends. For example, Wikipedia was a better indicator of a trend around 'Gangnam style' than Google with the trend occurring a month earlier on Wikipedia.

She asked how does Government, potentially the original social machine (as one audience member commented), transform itself to take advantage of digital channels to be a better social machine?

How do governments employ gamification, the network effect and web observatories to develop and deliver better policies and services?

How do we address the challenges of the 24-hr news cycle, election cycles and other factors which make developing and maintaining social machines difficult?

Wendy said she can't help reflecting back on governments from Victorian times, the 19th century, that created amazing long-lasting infrastructure in Britain that still serves the population today. She believes they were amazing social machines and still have lessons to teach us today on how to transform government to address the challenges of the 21st century.

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Suggestions for governments stepping into open data

I've been completing a survey for the Spatial Industries Business Association (SIBA) related to the Queensland Government's open data initiative, where one of the questions asked Can you list or describe any learnings that would be useful in Queensland?

I've provided a number of my thoughts on this topic, having closely observed open data initiatives by government over the last five years, and written periodically on the topic myself, such as:

• Mapping open data site generations
• Is there really an open data El Dorado?
• How should governments educate agencies about open data?
• Infographics: How does Australia compare on government open data released?
• From open data to useful data
• Is it easy for non-programmers to reuse government open data?

To share the thoughts I placed in the survey more broadly - for any value they have for other jurisdictions - I've included them below:

• Data released in unusable formats is less useful - it is important to mandate standards within government to define what is open data and how it should be released and educate broadly within agencies that collect and release data.
• Need to transform end-to-end data process. Often data is unusable due to poor collection or collation methods or due to contractual terms which limit use. To ensure data can be released in an open format, the entire process may require reinvention.
• Open data is a tool, not a solution and is only a starting point. Much data remains difficult to use, even when open, as communities and organisations don't have the skills to extract value from it. There needs to be an ongoing focus on demonstrating and facilitating how value can be derived from data, involving hack events, case studies and the integration of easy-to-use analysis tools into the data store to broaden the user pool and the economic and social value. Some consideration should be given to integrating the use and analysis of open data into school work within curriculum frameworks.
• Data needs to be publicly organised in ways which make sense to its users, rather than to the government agencies releasing it. There is a tendency for governments to organise data like they organise their websites - into a hierarchy that reflects their organisational structures, rather than how users interact with government. Note that the 'behind the scenes' hierarchy can still reflect organisational bias, but the public hierarchy should work for the users over the contributors.
• Provide methods for the community to improve and supplement the open data, not simply request it. There are many ways in which communities can add value to government data, through independent data sets and correcting erroneous information. This needs to be supported in a managed way.
• Integrate local with state based data - aka include council and independent data into the data store, don't keep it state only. There's a lot of value in integrating datasets, however this can be difficult for non-programmers when last datasets are stored in different formats in different systems.
• Mandate data champions in every agency, or via a centre of expertise, who are responsible for educating and supporting agency senior and line management to adapt their end-to-end data processes to favour and support open release.
• Coordinate data efforts across jurisdictions (starting with states and working upwards), using the approach as a way to standardise on methods of data collection, analysis and reporting so that it becomes possible to compare open data apples with apples. Many data sets are far more valuable across jurisdictions and comparisons help both agencies and the public understand which approaches are working better and why - helping improve policy over time.
• Legislate to prevent politicians or agencies withholding or delaying data releases due to fear of embarrassment. It is better to be embarrassed and improve outcomes than for it to come out later that government withheld data to protect itself while harming citizen interests - this does long-term damage to the reputation of governments and politicians.
• Involve industry and the community from the beginning of the open data journey. This involves educating them on open data, what it is and the value it can create, as well as in an ongoing oversight role so they share ownership of the process and are more inclined to actively use data.
• Maintain an active schedule of data release and activities. Open data sites can become graveyards of old data and declining use without constant injections of content to prompt re-engagement. Different data is valuable to different groups, so having a release schedule (publicly published if possible) provides opportunities to re-engage groups as data valuable to them is released.

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A look into the mind of John Miri

Yesterday I had the opportunity to catch up with John Miri, the former Deputy to the State CTO for Texas, following his presentation at Sitecore's Digital Citizen Engagement event in Canberra.

John is also presenting in Melbourne today, and in Perth next week.

The first thing that struck me about John is how different he is from the stereotype of a government IT professional.

Personable, approachable and possibly the only tea drinker left in the US, John was trained in physics but pursued a career in IT after it was pointed out to him that there were more career opportunities in IT than science.

He came late to government, spending a number of years founding and working in early-stage start-ups before making the leap to public service in 2005, as Director of E-Government and Web Services for the State of Texas, reporting directly to the State CTO.

In that role John was responsible for shepherding the TexasOnline.com program (now texas.gov), implementing 829 new online services, and leading to 83 million citizen financial transactions, with more than $5 billion online revenue.

John is now Editor-In-Chief for the Center for Digital Government and principle of Bluewater Technology Services, a technology consulting company.

John believes that government is at an interesting crossroads - still applying governance principles from the 19th and 20th centuries, while trying to rapidly adapt to the 21st.

He talked to me about the vision that the founders of the US had for their nation, a participatory democracy where citizen involvement in governance didn't end with their vote, where citizens were empowered and supported to contribute to civic life.

John says that with today's technologies it is now possible for societies to realise this kind of vision - to reshape governments to be more participatory without losing the strong institutions and traditions that make democracy possible.

We discussed how government institutions are designed to maintain the status quo, the value of bureaucratic processes in maintaining stable, safe and secure societies, however these strengths can also become weaknesses when politicians and public servants stop asking 'what is the goal of government' and focus on repeating the processes in government - resisting change from within or without.

John asked the question 'what is the role of citizens in delivering government services?' saying that governments need to begin considering citizens as stakeholders and engaging them in the same way agencies engage expert panels, companies and lobby groups.

He also commented on how government's tendency to silo problems and attempt to solve them individually is failing - today's problems are complex and multifaceted, crossing traditional ministerial portfolios and requiring complex and collaborative solutions.

John argued that the current structures in government are poorly suited to solving these problems, and our reliance on subject matter experts - rather than problem solving experts - meant that many problems are being seen through specific lenses and perspectives that made them difficult, if not impossible to solve.

He gave the example of US state road taxes on petrol - designed to cover the cost of maintaining roads. As cars have improved their efficiency, travelling far further - and doing more road damage - on the same amount of petrol, the gap between the funds the tax raise and the maintenance cost has been growing.

John asked a group of road policy experts in government about this issue, and their response was that the solution was simple - raise road taxes. His comment to me was that while the experts may think this was simple to do, it wasn't simple to get tax increases through political processes or sell their value to the public - more participatory processes and more innovative solutions were needed for the long-term.

He said that the increasing size of many of the complex problems that face government today mean that the odds are in the favour of those who advocate for more participative government and Government 2.0.

As traditional approaches to problem solving fail, due to agency silos, expert bias and limited community involvement, governments will be forced to look towards more innovative solutions - involving citizens and reshaping bureaucratic processes.

John also said that digital was an opportunity for governments to do more than simply replicate their business processes online. Rather than mimicing or tweaking paper-based workflows and forms for online use, agencies should use the opportunity to reinvent their business processes.

This involves questioning every assumption - what information is needed, when and how is it needed, how should it be stored, actioned and how should citizens be informed and engaged throughout the entire process.

John says that agencies that simply replicate existing processes online are unlikely to realise the full benefits in cost-savings, accurate completion and citizen satisfaction - an automated mess is still a mess.

He says there are no shortage of example of how technology has transformed business processes and the situation is no different in government. If agencies and politicians can focus on the goals and outcomes they are working towards, rather than bury themselves in repeating the same processes they've used for decades.

John also suggested that a reinvention approach allows room for innovations in how government services are delivered. For example as train timetables become digitalised, why should trains runs at the same time every day?

Would it be possible to adjust train schedules on a flexible basis, managing it like an electricity grid, based on the number of travellers and communicated via electronic messaging boards.

He also asked whether child protection services could be radically reinvented to provide 24/7 access to case workers for children in need. Could a single contact phone number, SMS and email address be used to route case workers to where they are needed most, using GPS and mobile devices to ensure they had the information they needed at all times to maximise their efficiency and protect more children from harm.

In conclusion John was of the view that egovernment, Government 2.0 and the rise of digital citizens who wish greater participation in the democratic process, should not be seen as a threat to traditional democratic institutions - we're not trying to add a third house of parliament.

Instead he said that these movements and emerging technologies should be embraced as a way to realise the original intent and goals of government - to represent, serve and involve citizens. 

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GitHub launches portal illustrating examples of government-citizen collaboration on open data, open source and open government

In an exciting and useful development, GitHub, the world's best known portal for collaborative software development, has launched a portal illustrating how governments and citizens have worked together to deliver better outcomes.

Now live at government.github.com the portal provides some great examples of GitHub projects that have saved government money and time and delivered better outcomes through citizen participation.

The portal also links to GitHub hosted open civic projects that governments can reuse - at no charge - to enhance what they provide to citizens.

If you've been having trouble explaining to senior management or IT teams how collaborating on software and open data with citizens can deliver better outcomes, then this is a great source to demonstrate how other agencies have reached success.

And, in case you were wondering, policies and laws can be open sourced as well - all of Germany's laws are available through GitHub, ready to be forked, edited and reused by other jurisdictions around the world. Learn more from the OKFN blog. 

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Has government found its feet in social media?

Earlier today I gave a presentation to the IABC's Canberra chapter on the use of social media within the Australian Government.

The slide deck I used is below, and fairly well carries my point - that government has indeed found its feet in social media, however there's still uneven ground waiting to trip it up if it missteps.

I'm interested as well in whether others agree with my assessment of the 18 Australian Government departments into social media leaders and followers (slide 17).

Has government found its feet in social media? from Craig Thomler

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The road to public sector IT hell may not be paved with intentions at all

Something that scares me enormously is the house of cards that many (if not most) governments have built with their IT systems.

It can be witnessed every time government agencies get 'MOGed' - Machinery of Government changes where parts of agencies are shifted to other agencies to meet the latest political whim.

In these cases it's not simply a matter of moving tens, hundreds or even thousands of public servants to new offices - in fact in many cases they may not move at all - it is about extracting them from the secure environment, software and network systems of one agency and connecting them (including all their historical records, emails and files) to the network and software of another.

This is a hugely complex and increasingly expensive exercise that can have an enormous productivity and cost hit each time it occurs.

Why is it complex and expensive? Because every agency uses different systems - or different versions of systems - and agencies are now so wedded to these systems after a purchase decision many years earlier that, even though senior bureaucrats recognise the issue, they can not address it without a complete (expensive and time-consuming) overhaul of how government runs its information technology.

Another example is eTax. While I have a great deal of praise for eTax, and it has been very successful by most measures, when the system was originally procured and built it was done in such a way that limited it to the IBM-PC platform. Certainly no-one can blame the ATO for not foreseeing the rise of Apple or the arrival of smartphones and tablets - however the decisions made at the time locked the system into a single platform, which has caused significant pain over the years.

Other examples include the Department of Finance and Deregulation's choice of a document management system as a Web Content Management System for www.australia.gov.au, an entirely appropriate decision at the time based on their well-governed procurement approach, but which led to delays and cost blowouts, constraining the site from what it could have become.

A better known example would be the failure of the Queensland Health payroll system several years ago, where an enquiry is still ongoing. It even has its own website - www.healthpayrollinquiry.qld.gov.au

Indeed, there are hundreds of examples both big and small, where this has occurred - a decision has been taken with the best possible knowledge at the time, or small incremental decisions have been taken over time - all for the right reasons - which have inadvertantly led into blind alleys or very expensive remedial work years later.

And lest you think this is an issue only for the public sector, consider the disaster that was Telstra's bill payment system, the issues our largest banks have had keeping their systems operating, or Virgin's booking system.

With the pace of change accelerating and the increasing limits on public sector employment, the likelihood is that these types of issue will continue to grow and plague IT, becoming even more widespread and expensive.

Agencies could increasingly find themselves trapped into slow and inefficient systems, restricting staff productivity and absorbing more and more of their resources to maintain, with no funds to 'jump tracks' to more future-proofed solutions.

This can even affect the performance of elected governments - who may be forced to change their policies to fit IT limitations. I am already aware of government initiatives that have had to be abandoned (never having seen the light of day) not because they were bad ideas but because the IT constraints in government make them impossible to cost-effectively deliver.

This isn't the fault of public servants or of politicians - seeing that far into the future simply isn't possible anymore. Technology isn't progress linearly and the accelerating rate of change means left-field technologies can appear and radically transform peoples' expectations and strain existing IT systems within a few years (remember the iPhone).

There's many more of these technologies emerging around us. For example 3D printers, capable of printing anything from kitchen utensils to medical devices to firearms, disintermediating physical manufacturers, opening a new front in the ownership of intellectual property and providing access to deadly weapons. There's also unmanned aerial vehicles (UAVs), drones that are capable of live-streaming video, or even carrying weapons, that can be bought online for a few hundred dollars and flown with limited chance of detection by individuals or corporations.

Many others technologies from Google Goggles to driverless cars are in development and could, in increasingly shorter timeframes, radically transform societies.

So when government agencies are still struggling to manage and maintain their legacy green-screen mainframe systems, out-dated (insecure and unsupported) web browsers, where they are locked into increasingly expensive proprietary technologies (due to the cost and resourcing required to migrate - even changing email systems can cost our largest agencies $100 million or more), what are they to do?

There's little time for innovation or for thinking of consequences - the majority of resources in an agency's IT team are committed to maintenance and quick patches on existing solutions.

The likely outcome over time is that we'll start to see more catastrophic IT failures - particularly across the most complex and most essential systems - such as welfare, payroll and grants management.

So how do we fix this? How do we break the cycle before the cycle breaks us?

There's no simply solution, but there's fortunately some trends which work for government agencies facing this challenge - if they're prepared to consider them.

A big area is open source software, which is increasingly being used by agencies in a variety of ways. While open source can run into the same issues as proprietary software, a platform with a large and diverse group of users can combine their IT assets to ensure the system is more useful to agencies and more rapidly updated as the world around it changes.

Another area is cloud-based solutions, which allow a government to more rapidly reconfigure itself to meet the needs of political masters. When software is independent from computer systems and there's a government-wide secure environment which can host software approved for use it can be far faster and cheaper for people moving agencies to retain the files and applications they require.

There's open data - which when made available in machine-readable formats liberates the data from proprietary systems and simplifies how it may be discovered and reused by other agencies (as well as the public).

These trends do not allow governments to replace all their existing systems - however they allow agencies to contain the problem to critical systems, which allowing all other services to be done 'in the cloud'. Imagine, a single email system and intranet across government. A web-based suite of office tools, graphic design tools, finance and HR tools - which can be managed centrally within a government, leaving agency IT teams to focus on the unique systems they can't share.

What does this vision take? Intention, planning and choice.

Governments that fail to proactively and intentionally plan their futures, who simply live on autopilot, will inevitable crash - not today, not tomorrow, maybe not in five years, but eventually - and the damage that their crashes will cause may take decades to recover from.

So for agencies who see themselves as being a continuous entity, with an existence that will exist as long as the state they serve, it is imperative that they plan intentionally, that they engage their Ministers and all their staff in understanding and addressing this issue.

It is not good intentions that will cause agency IT to fail, it is the lack of intention, and that is highly addressable.

CORRECTION: I have been advised by John Sheridan, the Australian Government CTO, there was no cost-overrun on australia.gov.au, it was a fixed price contract.

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Online challenges arrive in Australian government

With psychedelic splendour, the ACT government has become the first Australian jurisdiction to launch a serious whole-of-government online challenges site.

Through the Digital Canberra Challenge website, the ACT is now asking "Canberra's brightest minds" to help improve government services.

The first round contains two challenges, to improve the process of event approvals and to make it easier to book a government service (such as a driving test).

The process is a little vague, however the two finalists for the round (one per challenge) can receive up to $5,000 of expenses reimbursed (on presentation of valid invoices) and the winner of the competition (over a number of rounds) will receive $12,500 - with the runner up receiving $7,500.

To participate individuals must be Canberra-based, teams must have at least one ACT resident and organisations must be both ACT-based and have less than 20 people.

It's a good attempt, though in my view the complexity of the criteria to enter, the way prizes are awarded and the actual psychedelic website itself risk overwhelming the actual goal, to involve residents in improving the delivery of government services.

That said, the goal is fantastic and all kudos to the ACT Government for making a start in this area. I hope that after the process they consider making this approach a standard one for involving residents, reflecting the success of challenge.gov in the US.

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Where's Australia's back-up for governments shutting down access to open data?

On a regular basis, around the world, governments rise and fall.

We see this most commonly at local levels - with councils merging and demerging, however it also occurs at a slower rate at state and national levels, with new nations created out of the ruins of older states on a regular basis.

I've been thinking a great deal about this over the last week. Ever since the US Government, the richest and most powerful state in history, told 800,000 staff - about a third of their public service - to stay at home until further notice.

The result of this shutdown hasn't been limited to the shuttering of national parks and monuments, or a reduction in services to the public.

Significant online data sources have also been shutdown, including data.gov and even Census.gov, which can have a major flow-on impact to businesses and the public.

In Australia, where it has been difficult for a hostile opposition to block the Australian Government's budget supply since the events of 1975, we're not really familiar with the notion of governments abruptly shutting down - although we do see frequent mergers and demergers at council level and the appearance and disappearance of agencies at state and federal levels on a regular basis (we lost at least four Australian Government agencies following the last election).

Some of these decisions are taken very quickly, and can have major impacts on businesses reliant on government programs or data.


As the open data revolution progresses more and more companies will come to rely on government data to power their activities with the public. At the same time the public will also come to rely on this data, and the hackers and companies that make use of it, for the services that they use in their normal lives.

So where's the back-up to government if it suddenly shuts down access to its data?

This view appears to be shared by the Sunlight Foundation, whose Eric Mills recently wrote a great post on the topic, Government APIs Aren't A Backup Plan.

In the US not-for-profit civic groups are beginning to replicate data released by government as a risk-mitigation step - such as this great list of non-government government data sources compiled by Code for America: http://forever.codeforamerica.org/Census-API/shutdown-2013.html

In Australia this hasn't happened as yet - but it could, relatively easily.

All it would require is a couple of different cloud-based data storage environments (for redundancy), a good front-end data catalogue and appropriate crawlers and volunteers who source and update data as it is released.

We're already part-way there with the creation of GovPond during the last GovHack. Developed in Perth, originally as a way to locate open data for state-level GovHack participants (from the dark and dusty corners of the internet), GovPond has become a fantastic resource for finding data across the plethora of Australian government data catalogues, without the incredibly messy business of checking each site.

GovPond provides the front-end data catalogue for Australian government - without all the messy politics between and within jurisdictions who each feel the need to have their own 'central' data catalogues and then undermine them by storing open data on agency sites and not listing it centrally.

The second part, cloud-based storage, is already cheaply available and is already used by some government open data sites. For example Data.gov.au made the sensible step of storing data on Amazon's system - overcoming all the security concerns with the simple fact that the data is designed to be publicly accessible.

Other agencies and states have employed a range of approaches - with much of their data still stored on servers they pay significant amounts of money to own (now that's a real waste of government funds where the data is supposed to be publicly available) - however the ability to access low-cost and high resilience cloud storage is definitely there.

The final step is the tough one - coordinating the volunteers and designing the scrapers that find, copy, file and maintain government data from the thousands of government websites across Australia.

Some of this work has been done. Volunteers compiled GovPond and adding tools that check currency is very possible within the context of the site. Many government open data sites have moved to standard platforms like CKAN, which simplify copying and maintenance of data (although the vast bulk of available government data still sits outside these platforms).

Much remains to be done. There needs to be some structure or organisation that commits itself to recruiting, supporting and empowering these volunteers, sourcing the funds necessary to pay for data storage and some technical tools to maintain data.

There needs to be leadership from within the open data community - beyond the leadership that already exists (and is largely committed to other goals).

Finally there needs to be the interest and willingness within the broader Australian public and business community to support this approach. This interest will grow as government data becomes more mission-critical for certain businesses and for the public, making it logical for them to invest in ensuring that the data remains available to them when they need it.

When it comes to open data, the public, companies and even government agencies need access to the data - they don't need the data to necessarily be held in government hands.

As we move through the process of releasing more data and it becomes more valuable to the community, the ability for a single public servant, politician or party to suddenly cut-off access to a dataset, series or service, becomes more of a risk for the community.

As a result there will be a rising interest in having an Australian back-up to government holding open data - possibly many back-ups, stored in a peer-based approach across many servers redundantly to prevent its destruction or loss of access.

In the US they're there now - seeking to build alternatives to government data storage, as governments are no longer stable and reliable custodians of data. In Australia it's unlikely to be far away.

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My presentation from RightClick - the latest in global digital government

Earlier this week I presented at RightClick in WA about the latest in global digital government.

My main points were that government in Australia has largely been doing OK in the digital stakes, although talent is thinly spread and there is not a consistent level of expertise across agencies.

For example, the fourth computer in the world was built by CSIR, an agency in the Australian government, and the WA government was using the internet seven years before Facebook was created.

Yes things have changed enormously in the last ten years, however the use of digital is now well-embedded within the public sector, not only in Australia but also across a large proportion of the world.

The challenge is to keep improving, to focus on designing services for digital which are relevance, simple and easy to use for citizens and to become better at connecting - reusing what others have done and at sharing what agencies are doing.

At the end of the day, however, it is not about the technology - that's simply an enabler - it's about meeting agency goals.

So even when you feel your agency, or you, are a dinosaur, remember that dinosaurs can survive massive change - provided they are prepared to change themselves.

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"There are many grey areas when it comes to the use of social media by public servants." - ABC 7:30 Canberra report

Last week ABC 7:30 Canberra featured a report on social media use by public servants, highlighting grey areas and concerns.

The report can be viewed online and is well worth watching for everyone in a public sector role across Australia: http://www.abc.net.au/news/2013-09-27/public-servants---social-media/4986204

The piece didn't include any comments from current ongoing public servants - understandably - however did cover many of the concerns that I hear frequently from people in the APS who are concerned how their social media activities might affect their employment.

I was interviewed for the report, and you can see my views on camera.

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Watch ABC 7:30 ACT tonight for a piece on Social Media and the APS

There should be an interesting piece on ABC 7:30 tonight in the ACT looking at the relationship between the Australian Public Service and the use of social media by public servants.

I was interviewed from Brisbane for the piece and know of several other ex public servants who were also interviewed or consulted.

There's also an interesting opinion piece on the topic today in ITNews by Steve Davies which is worth a read, The Government's push towards a silent state.

There are a number of people I know of concerned over the consequences now emerging of the 2012 changes to the APSC guidance on social media use by public servants, particularly combined with the line that appears to be being taken by the current Australian Government.

The longer-term implications are still unclear, however it is apparent that significant tension remains between the rights and responsibilities of public servants when it comes to their requirement to be perceived to carry out their work duties in an apolitical way versus their ability to participate in the community as an Australian citizen, with all the political freedoms this entails.

As governments move towards greater community engagement, but place increasing strictures on how public servants can participate in these engagements, where an opinion or concern may be interpreted politically, we're likely to see more cases of public servants being forced to choose between their career and their personal rights and more opportunities for unscrupulous managers to interpret vague public sector policies in ways which can be interpreted as harassment and bullying.

I see this as a rising cost to the public sector, as well as leading to greater reluctance on the part of public servants to participate in public discussions in meaningful ways, both on their own behalf and on behalf of the governments they serve.

Fortunately this trend isn't being repeated in other countries - from the UK to New Zealand public servants are being welcomed into community discussions both as individual contributors and on behalf of agencies - so in a few years the impact of the different approaches should be starkly apparent.

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Appropriate use of LinkedIn in politics? Should there be a social media electioneering blackout prior to elections?

Yesterday I received the following message from a Linkedin contact:

Dear LinkedIn Friend

I hope you may be able to help me…

Over the coming weeks the Joondalup community will decide who will lead their City for the next four years when Local Government elections are held via postal vote. All electors residing within the City of Joondalup will receive their ballot paper from Wednesday 2 October and I am seeking support to be re-elected as Joondalup Mayor.

It has been an honour and privilege to serve the Joondalup community, working hard over the past seven years to build an effective Council team that has restored stability and credibility to the City of Joondalup.

Under my leadership as Joondalup Mayor, the City has matured into a vibrant, prosperous and liveable City with a connected and engaged community. This fact was recognised in 2011 when the City of Joondalup was named the World’s Most Liveable City at the UN-endorsed International Awards for Liveable Communities. 

If you are a resident of the City of Joondalup, I am seeking your personal support. If you don't live in the City of Joondalup but have family, friends and community networks in the City (suburbs listed below), I would be grateful if you were able to support me by forwarding this email and encourage them to vote for Troy Pickard as Joondalup Mayor.

I would appreciate your support to be re-elected as Joondalup Mayor so we can build on our successes and make the City of Joondalup an even better place to live.

Yours

Troy

PS – I apologise in advance if I have offended you by emailing this election material.


Troy Pickard
Mayoral Candidate
2013 City of Joondalup Election

I wondered whether people felt this was an appropriate use of LinkedIn - and what the consequences would be as more politicians began using LinkedIn in this fashion, and marshalling their network of supporters to make similar appeals to their networks.

I do recall receiving a similar message prior to the federal election campaign - however at federal level it would be a small and fairly targeted impost on people every three or so years.

Piling state and local elections on top of that, given the non-geographic nature of LinkedIn, could result in people receiving multiple copies of this type of appeal on a weekly basis.

So it raises a question for me - there's often an election advertising blackout period imposed on candidates in the week prior to an election, maybe this type of approach needs to be extended to social media as well.

Or perhaps we need a way to choose whether to opt-in to (or out of) political messaging on social channels, or even a total blackout on political campaigning via social networks.

Of course there's a position that people opt-in by friending or following certain accounts or people. If you follow a politician you can expect to receive political messages.

However what if you simply follow professional peers and friends - people who are not already politicians - who then take up politics, or become major supporters of a particular political cause?

You may have personal and professional reasons to remain connected, but simply not want to receive the political messages they start sending.

Can there be some way on social networks to temporarily screen out the unwanted material?

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Identifiable public service social media voices no longer required in Australian government

The new Twitter profile pic for former
DIAC/DIPD Twitter spokesperson Sandi Logan.

Officials from the Department of Immigration and Border Control (formerly the Department of Immigration and Citizenship) have confirmed that Sandi Logan is no longer required to be a spokesperson for the department on Twitter (using his @SandiHLogan account).

Reported in the Sydney Morning Herald, from comments at the IPAA ACT Social Media event yesterday, effective immediately the Minister is the only spokesperson on Twitter, with the rebadged @DIBPAustralia account focusing on policy and programmatic 'good news stories'.

Sandi has already changed his Twitter profile image and changed the tone of his tweets.

I conjecture that he may even be required to close down the account, based on it having been established as a departmental asset and it being difficult to hand this over to an individual when the following has been built on the account being an official one (see my post on this topic, Is it theft if you personalise & retain an official social media account when you leave an organisation?)

More importantly this step has emphasised a 'do what I do' shift in how public servants may engage via social media. It sends a strong message that public servants may no longer be acceptable as identifiable public spokespeople for their departments.

This has significant implications both for current spokespeople and high profile social media users in the public sector and a much broader impact on the willingness of individual public servants to use these channels for legitimate customer service, policy engagement and service delivery.

While the Department's official account (@DIBPAustralia) remains and has been reinforced as an official channel, individual public servant voices will be hidden behind a departmental name.

I suspect this will only increase the reluctance of public servants to engage in public debates, reducing public understanding of how policy and services are developed and correspondingly reducing the public's ability to participate.

It will also likely reduce the ability for the broader community to understand the value, importance and difficulty of public service roles - damaging employment intakes for the public sector and the reputation and standing of the APS.

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Can government policy, reports and consultation documents be communicated through animated infographics?

Government reports are often dry - really, really, really dry.

They are also often wordy, complex, long and, due to these properties, largely incomprehensible to the broader community.

Government policy and consultation documents can suffer from similar conditions. They are often quite complex, long and structured in ways that make sense to career bureaucrats but not necessarily to the general public.

Many agencies also dislike this and make all kinds of efforts to provide summaries, to simplify language, use images and charts and use other techniques to spice up these often long and complex government documents.

However at their core, they generally remain documents, words on paper that would be familiar to the scholars of Middle-Ages Europe, to the Ancient Greeks, Romans and Egyptians and to the many dynasties of the Chinese over the last six thousand years - although they may now be distributed by electronic as well as physical means.

Surely modern society can devise better ways to communicate complex information than relying on an approach that is now around six thousand years old.

And we have - by drawing from techniques that are much older and more resilient in human cultures. Pictures, dance and song.

Now I don't expect governments to communicate their reports, policies and consultation materials entirely through the use of the performing arts. Not all our politicians or public servants are as accomplished singers as, say Chris Emerson, who can be viewed below communicating about government budget reporting and the Charter of Budget Honesty in song with his band Emmo and the Wipeouts on an episode of The Hamster Decides.



However with multimedia and the use of infographics it is now possible to communicate government information in far more engaging and understandable ways than ever before.

This is being done by some agencies already. The Department of Planning and Community Development in Melbourne made a series of animated infographics to communicate material from their consultation, PlanMelbourne (which I've been privileged to work on through Delib Australia).



The use is not yet widespread, with most government reports, consultation documents, policies and other material still released as words on paper - however what if it was.

What if governments mandated that agencies were required to follow a visual first approach for all materials they released to the public, only using words on paper as a secondary technique?

Could agencies rise to the challenge, communicating their material far more succinctly in visual form - a five minute video rather than a 200 page single-spaced, small-type report?

Not possible? Material too complex and long? Too many statistics to cover?

Maybe the examples below might shift a few opinions.

The first example is from the creator of PHD Comics, Jorge Cham. As an internationally renown animator Jorge asked students to describe their thesis in two minutes.

Jorge chose the best descriptions and turned them into animated infographics, such as the one below from Adam Crymble on Big Data and Old History.



Second is an example from Peter Liddicoat, a materials scientist at the University of Sydney and the winner of the Chemistry category in the 'Dance your PHD' competition.

Peter's PHD was on the topic 'Evolution of nanostructural architecture in 700 series aluminium alloys during strengthening by age-hardening and severe plastic deformation' - a wonderfully complex and obscure topic that doesn't seem to naturally lend itself to dance, but somehow works.



What I think these example demonstrate is that there are alternatives ways for government to communicate complex material. They no longer must rely on words on paper.

Certainly bureaucrats can argue that word on paper are easy for them to produce, that they satisfy a substantial proportion of the community and they have a long track record - that 6,000 years of history I mentioned earlier.

They can also argue that there's no silver bullet for communication, no technique that will satisfy 100% of the audience, and that is perfectly true.

However while governments may consider words on paper the default position, the lowest common denominator way of making information available to the public, I think they are often used as an excuse to be lazy and unengaging.

Paper make the lives of public servants and politicians easier. Paper documents are relatively cheap and fast to write, review, approve and distribute - none of which is a benefit to the intended audience and community or improves the outcomes of a consultation.

Mark Twain once said, “I didn't have time to write a short letter, so I wrote a long one instead.”

For governments words on paper are their long letters - the approach easiest for them, rather than for the recipient, their community or audience.

Agencies can now do better - using images, animations and video to communicate relegating words on paper to a back-up role.

I challenge them to try.

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Opening up information and creating connections triggers ideas and innovation

I wanted to bring attention to a fantastic post in Wired today, which looks at how the explosion in writing is changing how humans think and learn, and how the connections being made by greater openness and improved communication are triggering ideas and innovation.

The post, Why even the worst bloggers are making us smarter, is worth sharing across your organisations and particularly with senior management as it provides an evidence-based view on why open is better than closed and provides insights into several of the transformations happening in modern society.

As the post points out, the internet has led to the greatest explosion in human expression (largely through writing) in human history - and people aren't simply writing for themselves, they are writing for an audience, no matter how small.

When writing becomes public, thinking becomes public and connections take over. Connections lead to innovation and innovation leads to improvements.

This encapsulates precisely why we need more public engagement from public servants, more explanations of policy decision-making approaches and more opportunities for wider audiences to consider, debate, refute and improve on the ideas developed in policy black boxes.

A broader and ongoing discussion is messier, but leads to more innovation and improvement. It can bust myths and debunk ideologically driven views which run contrary to evidence.

If governments are serious about improving themselves and supporting communities to improve lifestyles and dignity, they need to demonstrate this through greater openness and engagement, not more rules.

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DesignGov's public sector problem solving primer

DesignGov has just released the first iteration of their problem solving primer, a tool designed to share insights from the expertise and experience of decision makers and practitioners on what makes good problem solving.

Released on their blog as A problem solving primer, it's a great approach to start aggregating the combined wisdom of people who have to solve complex problems on a regular basis - particularly (but not exclusively) in the public sector.

DesignGov are seeking more viewpoints, so please consider making a contribution - your experience and insights may be valuable to others in ways you do not expect!

The entire work may be turned into a ePub (which I reckon would be a great idea and broaden its reach).


I was asked to contribute, and managed to write a piece that was far too long, so it has been shortened (with my approval) in the primer - however I thought I would include my full piece below.

It was in response to the question, 'What one thing would you recommend when dealing with limited resources and competing priorities?' and my answer was:

In every workplace it is necessary to manage situations where there’s limited resources and competing priorities.

While each situation may be different – a restrictive budget, changing environment or demanding boss – there’s an approach that has helped me work through many versions of this challenge.

I call it the Venn approach. It involves identifying synergies and similarities between priorities and designing solutions by reusing and repurposing work to meet different priorities.

The Venn approach involves the following steps:

1. Take a breath to understand the boundaries
   The first step is to put aside some time to understand the resourcing limits and priorities.
   
   Often we can get so caught up on delivering what we think clients and bosses require, we forget to confirm what they really need. We can also have a false understanding of the resource limits, thinking we have less resourcing than we can actually call on, not grasping the range of skills at our disposal, or mistakenly believing we have more resourcing than has been allocated.
   
   By taking some time upfront to truly understand what we have and what we need to deliver when it is often possible to identify opportunities to reduce priority conflicts, maximise how resources can be used and reduce the risk of being caught short on money or time before a priority is met.
   
   
2. Identify synergies and similarities
   While the priorities you have may be different, often there are opportunities to reuse some of your work to meet varied objectives.
   
   Whether it is reusing templates, processes, systems or outputs, there can be hidden synergies which allow you to more efficiently manage your resourcing to meet priorities with less strain and more cost-effectively.
   
   Whenever I have priorities which will recur, or have similarities with other duties, I look to create systems and processes that can be used to minimise the ongoing work to deliver outcomes – even where this involves slightly more resourcing upfront. This type of approach helps reduce future priority conflicts and frees more resourcing for new goals as they emerge.
   
   
3. Share the value
   Often others in your organisation would also benefit from systems, processes, tools and the outcomes you’re required to deliver. It is always worth networking within your organisation, identifying other areas who have similar needs and challenges to you and approaching them around resource sharing and support.
   
   Having worked in online teams across both government and the private sector, I’ve become used to having a range of teams from across organisations needing similar outcomes which, if they attempted to meet them individually, would not be cost-effective for any specific group. However by aggregating these needs and their resourcing a great deal more can be achieved and more organisational needs met.
   
   
4. Negotiate the timeframe and outputs
   It may be hard to believe, but sometimes managers instruct teams to work to unnecessary deadlines, or define the outputs they want when different (and easier to deliver) outputs may actually better match the outcomes needed.
   
   It is often worth checking with the person who issued the deadline whether it is really a fixed point in time, and under what conditions it could be shifted.
   
   It is also worth confirming the outcomes they need from a project, rather than simply delivering the outcomes instructed. Managers may not be aware of the range of ways an outcome may be met and you may find there’s an easier, cheaper, faster and even better way to meet their needs.

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Should councils run their mayor's social accounts or agencies their Minister's?

It is rare but not unheard off for Mayors (or other Councillors) to ask council officials to run their Facebook, Twitter or other social media accounts - or for State or Federal Ministers to ask agencies to run their social accounts for them.

This can raise challenges for council staff and public servants - where may this cross the line from apolitically to political?

From my perspective this is a matter where a council or agency needs to draw a clear line between the position and person of an elected official.

There's no issue with a council running social media accounts for the Office of the Mayor, or for an agency running the social media account for a Prime Minister or Minister where that account is the respective property of the council or government and is used to post factual and non-partisan information.

However if these accounts are to be held in the name of a particular office holder - an individual politician - or are to be used for political or electoral posts,  there's no way a council or agency can run these accounts without damaging its reputation for being apolitical.

In these cases, where a Mayor or Minister asks for social media accounts that they intend to use in a personal and/or political manner, councils and agencies have to be prepared to step up and say no.

I know of a few cases across Australia where this hasn't happened - the area is still too new, and some public officials do not yet fully comprehend the difference between apolitical and political social media accounts.

The media has also been slow to grasp the distinction and hasn't yet called many public organisations to account for inappropriate operation of Councillor or Ministerial social media accounts, although I have begun getting calls from journalists who are interested in learning which are the right questions to ask.

This is another good reason why senior public officials need to be across the risks and opportunities that arise from social media. Knowing when to say no to a Mayor or Minister to protect the reputation and apolitical standing of their council or agency is part of their job.

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