Posts
It has felt a little like 'Intranet Day' in the last few days as I've posted a number 0f times about intranet developments.
It really was Intranet Day on 18-19 June - a global online event where intranet managers were able to discuss their intranet strategies and a number of large organisations such as the BBC, IBM and Microsoft demonstrated their intranet functionality.
The podcasts and slides from various presentations on the day will be available shortly at the IBF website.
I confess that I missed the event - hadn't even heard that it was taking place until it was over - so am eagerly awaiting these presentations. I'll post again once they are up.
If you also missed the event it is worth looking out for some of the Intranet Tours in Australia.
Or simply organise your own as I've done in the past.
Sunday, June 22, 2008
Intranet day - global event | Tweet |
Saturday, June 21, 2008
The power of participatory culture - in government | Tweet |
Stephen Collins of Acidlabs has delivered an extremely powerful presentation on the power of participatory culture and the evolution of social media as an extension of the natural tendency for humans to form communities.
These communities empower organisations, fostering a positive culture, improving staff retention, supporting collaboration and breaking down silos - making individual employees, teams and the entire organisation more powerful, effective and successful.
The approach holds as well, if not more so, for government organisations as for the private sector.
I cannot recommend this presentation highly enough!
Slouching towards intertwingularity: The power of participatory cultures
Visual bird's eye view of the internet's role in Barack Obama's US Presidential campaign | Tweet |
OK I admit it - Barack Obama's campaign, first for the Democrat nomination, and now for the US Presidency, fascinates me - hence my eObama post.
It's the first true online campaign for senior office in the world that has used the internet and social media effectively.
This visual representation of how the campaign ran, and the comparison of its success against others is fantastic for explaining how his systems work.
Developed by Xplane
Microsoft testing prototype of intranet social network | Tweet |
Microsoft is joining the race to add social networks to intranets.
Computerworld has reported that Microsoft is prototyping a Face-book style tool for providing employees with feeds and updates about their colleagues.
I'd expect this to be an extension of their SharePoint product, allowing them to leverage their customer base to defend again online-only alternatives, such as Linkedin, who recently announced their own initiative in this area.
read more - Microsoft testing prototype of Facebook-like social network | digg story
Google trends launched for websites | Tweet |
Google Trends is a great tool for tracking the ebb and flow of ideas, products and personalities in the public eye.
I've used it, for example, to track customer awareness of an agency name change - which gave my agency a good handle on the speed at which our communications was shifting perceptions.
This is important for comms people in government bodies changing names due last year's Federal election (such as FAHCSIA vs FACSIA)
Google has now launched Google Website Trends.
In the words of Google, A new layer to Google Trends
Today, we add a new layer to Trends with Google Trends for Websites, a fun tool that gives you a view of how popular your favorite websites are, including your own! It also compares and ranks site visitation across geographies, and related websites and searches.
What does that mean for you?
In other words, communicators can now track the level of community awareness of their brand over time aggregated by all the search terms used in Google to reach their website. The reports also provide insights into the search terms used, and the other sites visited by these people.
For example a trend on Centrelink demonstrates how popular searches on the baby bonus have been in driving traffic to the site.
This can also look at the impact of campaigns on driving traffic (via Google) to a new site over time - such as this trend on the Do Not Call website (looks like ACMA needs to rebuild awareness of this site).
Here's a comparison of searches for the ATO and Centrelink sites as an example of the tool in action.
How do you use Google Trends?
