Monday, August 03, 2009

Blogging's impact on governments in the Arabic speaking world

Often those of us living in English-speaking countries focus on what is going on in other English-speaking nations, Australia, New Zealand, USA, Canada, UK and so on. There's a perfectly good reason for this, many of us don't speak the languages used in other blogs around the world.

However the impact of social media is global, and doesn't only, or mainly, occur in English or in Western countries.

A good example of this is a recent case study looking at Arabic blogs, entitled Mapping the Arabic Blogosphere: Politics, Culture and Dissent.

Conducted by Harvard University the study,

... identified a base network of approximately 35,000 active blogs, created a network map of the 6,000 most connected blogs, and with a team of Arabic speakers hand coded 4,000 blogs. The goal for the study was to produce a baseline assessment of the networked public sphere in the Arab Middle East, and its relationship to a range of emergent issues, including politics, media, religion, culture, and international affairs.
The study found that the majority of Arabic bloggers were young males, though there was a significant pocket of female bloggers in Egypt. While many blogs were in Arabic, a number were also in English or French - largely based on the influence of former colonial powers.

Most Arabic blogs focused on personal diary-style observations, with personal life and local politics being more of a focus than international affairs, per the quote below,
But when writing about politics, bloggers tend to focus on issues within their own country, and are more often than not critical of domestic political leaders. Foreign political leaders are discussed less often, but also more in negative than positive terms. Domestic news is more popular than international news among general politics and public life topics. The one political issue that clearly concerns bloggers across the Arab world is Palestine, and in particular the situation in Gaza (Israel’s December 2008/January 2009 military action occurred during the study). Other popular topics include religion (more in personal than political terms) and human rights (more common than criticism of western culture and values). Terrorism and the US are not major topics. When discussing terrorism, Arab bloggers are overwhelmingly critical of terrorists. When the US is discussed, it is nearly always critically.
The study also found that terrorism was also generally not a leading topic of conversation and,
... when discussing terrorism, Arab bloggers are overwhelmingly critical of violent extremists. We consider this a positive finding, although qualified because the issue of attitudes toward terrorism hinge on the term’s interpretation across the Arab world. Whatever its presence in other, less ‘public’ online venues, overt support for violent global confrontation with the West appears to be exceedingly rare in blogs. However, it is not unusual to find blogs that criticize terrorists on the one hand, and praise Hamas or Hezbollah for violent ‘resistance’ to Israel on the other.
We've already seen the impact of blogging on countries such as Iran (which is Muslim but not Arabic), which is sometimes considered the third largest nation of bloggers.

I'll leave you with one of the most powerful paragraphs from the report itself, discussing the
...collision of old realities and new technologies taking place in the Arab world, and a surprising number of elements intertwine in them: abuse of power, legitimacy of authority, the power of television, the ubiquity of video cameras, feedback between blogs and the press, traditional vs. modern sensibilities, freedom of expression, the power of online voices, and the scope of political arenas—local, national, pan-Arab, pan-Muslim, global. At stake in this collision are both the symbolic construction and the hard power of ‘The Public’ across the region. Notable is the seamless combination of modes of communication into a single system: face-to-face interaction (including cattle prods), mobile phones, television, newspapers, and multiple genres of Internet sites (blogs, forums, chat rooms, video sharing, photo sharing, etc.). Increasingly, these comprise an emerging networked public sphere, in which the power of elites to control the public agenda and bracket the range of allowable opinions is seriously challenged.

I expect that the Arabic world already has things to teach Australia about online engagement.

The full case study is available online (PDF).

Here's the visual representation of the Arabic blogosphere from the case study.

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Sunday, August 02, 2009

WTF is social media - one year on

If you excuse the suggestive language, this slideshow provides an excellent birds-eye view of the extent of the social media landscape.

It is worth comparing with the version released a year ago to see some the growth and changes that have driven social media into mainstream society.

View more documents from Marta Kagan.

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Friday, July 31, 2009

Rate Australia's Gov 2.0 priorities from PublicSphere

Priorities from the recent Government 2.0 Public Sphere are now available for public comment via the Australia 2 BETA website before being handed over to the Government 2.0 Taskforce for consideration.

For a recap of the Public Sphere visit Senator Kate Lundy's website.

To comment and vote on the top Government 2.0 priorities visit the Public Sphere section of Australia 2 BETA.

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Thursday, July 30, 2009

How engaged is your department online? And how does it affect your success?

Charlene Li, one of the writers of Groundswell and ex-Forrester analyst, has launched a new initiative which compares the financial success of organisations with their level of online engagement and allows organisations to compare how engaged they are online.

Named Engagementdb, the site provides graphs and case studies on how various organisations have engaged the online world and allow organisations to rank themselves based on a simple 5 minute survey.

There is also a fantastic report which provides compelling evidence of the link between online engagement and commercial success. Named The world's most valuable brands (PDF) and while tilted towards the commercial world, it provides valuable insights into the value online engagement generates in terms of brand visibility, engagement, customer satisfaction and advocacy.

The report provides insights into the different approaches being taken online, looking at the depth of engagement - from wallflower who are just dipping their toes in (such as McDonalds and BP), through to Mavens who have fully integrated online engagement into their strategy (Starbucks and Dell).

The report also provides evidence that if you increase your online engagement you increase your offline success, it's a thought-provoking read.

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Is Microsoft 'Ask a Pollie' site really Gov 2.0?

Microsoft Australia has launched a trial site 'Ask a Pollie' which allows citizens to watch and potentially participate in topic-based discussions around set topics between politicians and expert panels.

While the intent may be to promote dialogue between politicians and their constituents, as Ron Lubensky points out in his Deliberations blog, the site is more of a Dorothy Dixer 2.0.

While there is a 'forum', the design and approach of the site doesn't really support a Web 2.0 approach, with the following tag line in the site's summary,

Watch our panel of politicians and experts debate a series of topics over eight weeks – with a new topic each week, ranging from the economy, to online safety for our kids.
Watching is the antithesis of Web 2.0 - which is about user-generated content and interaction.

I think this type of site reflects the efforts of institutions and large companies to loosen some of their control over the debate and step across the line into a user-centred world.

While I applaud the attempted step forward, I think there's still a long way to go.

What would be a Web 2.0 (or Gov 2.0) approach?

Firstly the topics would be set through user-based participation (not by politicians or corporations), with citizens suggesting, commenting and voting on topics to prioritise them for discussion (potentially with central control over the topic area - such as opengov.ideascale.com).

Next the discussion on the topics would be led by citizens - through their submissions and comments - with politicians and 'experts' providing a supporting role, offering facts and policies and participating in discussions.

The politicians or experts do not get centre-stage, getting to 'discuss' the topic while citizens are only able to 'watch' and comment. In fact the bulk of information would be supplied by citizens, with politicians responsible for 'watching' or 'listening' to the views of the community and then reflecting this back into policy discussions.

Examples of this approach now abound, with the US having conducted several discussions in this manner and other countries, such as France, also pursuing such an approach (via www.ensemblesimplifions.fr).

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