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Dave Briggs of Learning Pool in the UK has written a quick start guide to Twitter for those working in and around government (although it's equally applicable for other people as well).
The guide particularly targets Twitter newcomers and is written in a very readable and conversational style.
David spent more than five years working in government and has a good understanding of how to approach the topic in order to make this guide useful.
I see this guide as a companion guide to the UK Government's Template Twitter Strategy. Like the Template Strategy, just about all of this guide is immediately usable in an Australian context.
Thursday, December 03, 2009
New quick start beginners guide for government Twitter use released | Tweet |
Wednesday, December 02, 2009
Getting serious about web analytics in Australian government - join the new group | Tweet |
Last week the Australian Bureau of Statistics ran a free event for government website managers to discuss web analytics - how different agencies were doing it and what, collectively, we would like to see happen in the area.
There were a number of excellent presentations and plenty of time for group discussion. In fact it's the best such event I've seen run to-date within government and was better than many of the (more costly) commercial conferences.
Some of the outcomes of the day included a recognition that while there are many different tools and reasons for measuring public websites, there are some standards we should have in place across government to define and agree on appropriate metrics - beginning with the basics like page-views, visits and unique visitors.
There was also a good discussion around the prospect of a whole-of-government web reporting system which would allow agencies to directly benchmark and compare against appropriate peers. The Victorian government has made great strides towards this already, as has the NSW government.
To continue the conversation, and begin to recommend some firm ideas for how to proceed in the web analytics space at all levels of Australian government, a Web Analytics For Australian Government group was established at Google at the end of last week, and is already beginning to see some discussion of the topic.
If you're involved or interested in website management and measurement - or simply wish to understand how to measure the effectiveness of websites alongside other communications channels - please join the Web Analytics For Australian Government group.
Getting started in the social web - presentation from Canada's | Tweet |
I came across this presentation from Tamera Kremer while reviewing the outcomes of Canada's recent Government 2.0 conference in Ottawa.
Canadian governments - like others across the world - are addressing similar, if not identical, issues and dilemmas in implementing Government 2.0 and this presentation resonated with a number of the challenges we face in Australia.
Monday, November 30, 2009
Paper and internet petitions may soon be treated equally | Tweet |
Victoria's eGovernment Resource Centre's newsletter has alerted me to moves underway in the House of Representatives to treat electronic petitions in the same manner as paper petitions.
Covered in an article in the The Age, Paper and internet petitions may soon be treated equally, the approach being recommended is for the Federal government to adopt Queensland's system and operate an official government petitions site, similar to the UK approach with e-Petitions.
There is still some resistance to the idea, as documented in the The Age article. However my view is that the reduction in barriers to petition participation is a good move, particularly as we, as a society, are moving away from a letter-writing cultural tradition to a digital one.
Provided the government continues to support paper petitions alongside digital ones the community will be supported.
Friday, November 27, 2009
State of the eUnion: Government 2.0 and onwards | Tweet |
You may have already seen notices about this book over at the eGovernment Resource Centre or other places but, in case you're not aware of it, this is a fantastic read on where Government 2.0 is right now and where it is going.
The book is available for free download from 21Gov.net and you can get the PDF right here, State of the eUnion: Government 2.0 and Onwards.
Enjoy - and please tell me what you thought of it in comments below.
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