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I've just finished chatting to Adriel Hampton & Steve Ressler on Gov 2.0 radio about some of the great Gov 2.0 initiatives in Australia.
You can now listen to the discussion online at Gov20Radio.com or get it on iTunes.
Monday, December 21, 2009
Gov 2.0 in Australia podcast from Gov 2.0 radio now available | Tweet |
OpenAustralia team launches PlanningAlerts (with financial support from the Gov 2.0 Taskforce) | Tweet |
The team responsible for OpenAustralia has, with the financial assistance of the Gov 2.0 Taskforce (via a Microsoft-backed fund), launched PlanningAlerts.
This free new service allows Australians to sign up to email alerts for planning permission requests in their local area so that they can know what is being requested and lodge their views. It is based on the UK version, PlanningAlerts.com.
PlanningAlerts relies on councils making their information available online - preferably in machine-readable format. Therefore it currently doesn't cover all Australian councils.
It's now up to the Australian councils who do not make this information available online to do so, and I hope we see a wave of them come online soon.
If your council doesn't make this public information available online, perhaps it's worth asking one of your councillors why...
Telstra publishes staff social media training package | Tweet |
Telstra has publicly released its staff social media training package, making the comic-styled multimedia system available on the web at www.exchange.telstra.com.au/training/flip.html
The package recognises that social media is becoming embedded into normal Australian life - including the lives of Telstra's staff.
The training package reflects how social media management is not the province of an IT or Communications branch, but is an executive level consideration for the entire organisation. It also makes it clear that Telstra has made a top level commitment to supporting staff participation online.
I believe Telstra's package will be a very useful reference for government - and commercial - organisations who are grappling with the question of how to empower their staff to participate in social media within the APSC and appropriate organisational guidelines.
I recommend sharing it with your management and HR teams.
Here's a couple of references to the package.
- The media announcement from Telstra
- A review of the package by Lee Hopkins, who was involved in the development of Telstra's social media strategy
- Media coverage by Mashable
Saturday, December 19, 2009
Catch me on Gov 2.0 radio next week. | Tweet |
I'll be chatting with Adriel Hampton on Gov 2.0 radio early next week to give US Gov 2.0 people some operational insights into Gov 2.0 happenings in Australia.
Gov 2.0 radio is a weekly podcast on collaborative and transparent government hosted by Adriel, a noted US-based Gov 2.0 and new media strategist.
I expect the discussion will cover topics ranging from current Gov 2.0 initiatives in Australia, the Gov 2.0 Taskforce's report, National Broadband Network and mandatory internet filtering.
Tuesday, December 15, 2009
Dealing with a social media backlash in government | Tweet |
In the last week there's been several Australian government activities or announcements which have lead to large community responses via social media - both good and bad.
Gov 2.0 Taskforce draft report
On 7 December the Gov 2.0 Taskforce released their draft report 'Engage: Getting on with Government 2.0' for public comment.
Over the course of the last week the blog post announcing the release has received 48 comments, including from Andrew McLaughlin the Deputy U.S. Chief Technology Officer.
There were at least several hundred tweets about the report, 12 other Australian blog posts about the release and five articles in major online sites. The report was also covered on several radio programs and extensively discussed overseas in the US, UK and New Zealand.
Overwhelmingly the view has been that it's a good report and the government (and the independent Taskforce) have received a great deal of positive social media feedback, largely through viral promotion of the report.
Realising our Broadband Future Forum
On the 10th and 11th December the Realising our Broadband Future Forum was held by the Department of Broadband Communication and the Digital Economy, hosted by the Prime Minister and Senator Conroy.
As I've discussed in a previous post, this involved roughly 300-350 physical participants, 120 taking part in remote locations ('nodes') and roughly 380 tweeters, plus other online participants.
The forum made extensive use of online video, twitter and wikis to distribute and collect information from participants in order to build the conversation.
There were over 3,800 tweets using the event's hashtag (#bbfuture) over the two day event and 10,000 words were added to the wiki during the event. A Google Wave was set up with over 20 participants and at least four blogs covered the event.
Internet filter
On Tuesday 15 December Senator Conroy stimulated even more social media discussion with a media announcement that the government intended to proceed to legislate for all ISPs to filter content on a ACMA blacklist (which is to remain secret). A mandatory filter on all Australian internet users, the release indicated that the enabling legislation would be introduced into the parliament before the next election.
Released to the media at approximately 5pm on Tuesday, within five hours there had been over 8,100 tweets on the topic by almost 3,000 people using the hashtag #nocleanfeed - used by those opposed to a mandatory filter based on a secret blacklist.
Image taken at 10PM AEDT from http://wthashtag.com/Nocleanfeed
The level of tweeting has led to it becoming an internationally trending twitter topic, further increasing the level of public and media interest and further increasing online discussion - generating a negative feedback loop.
Over two dozen blogs have posted about the topic (none that I've yet seen supportive of a mandatory internet filter) and several organisations have moved to re-invigorate or establish websites to form the basis of a movement to oppose the plan.
So how should government departments address these different online reactions?
Firstly it is critical to monitor the conversations going on online. If your organisation is unaware of views expressed online you will be unprepared when they translate into other media and require a high level response. Many reactions now start online and tools like Twitter and Facebook have become effective early warning systems for potential media situations.
Secondly, whether the views being expressed are positive or negative, it is important to engage online through the appropriate channels (those through which the views are being expressed) to manage community sentiment.
As has been demonstrated through a series of corporate incidents in the US, UK and even in Australia, organisation who refuses to engage actively online in response to significant reactions or fast-spreading views are risking losing control of their message and brand. They also lose public credibility and trust in their senior management (or Minister in a public sector context). Essentially an organisation that refuses to engage online is actively 'disrespecting' its customers and the community will respond accordingly.
When an online reaction is positive and supportive, engaging online helps reinforce and build further positive perceptions, building up trust that can be drawn on should the organisation stumble in the future. it also allows an organisation to manage expectations and guard against incorrect perceptions that can lead to future issues.
When an online reaction is negative in tone it becomes even more important to engage to ensure the correct information is getting out to the community and counter any incorrect information with facts. Engagement also builds trust, so even when people agree to disagree, respectfully disagreeing with them online preserves reputations and can build a future positive relationship.
Finally, engaging online is important for building ongoing relationships with online communities. By cultivating working relationships with online 'stakeholder groups', just as they currently do with physical stakeholders, the department is better able to source quality feedback quickly on potential initiatives. This provides an ability to gauge public sentiment before a controversial decision is made and allows organisations to adjust their decisions or communications approach to help communicate the intent of the decision and cut-through any initial resistance.
Who is doing online engagement well?
In my view the Gov 2.0 Taskforce has gotten the online engagement approach right over the last six months and is a fantastic model for government departments to use.
Rather than shying away from conflict or falling back into bureaucratic heavy handiness the Taskforce has treated every comment - good or bad - with respect. They have empowered their community to self-manage while simultaneously stepping in when required to clarify, support or seek a deeper understanding of views expressed on their blog.
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