Wednesday, March 16, 2011

Is the world obsessed with Facebook?

Facebook's active membership now exceeds 500 million users - that's 1 in 13 humans. If it were a country it would be the third largest on earth.

Its usage in Australia accounts for roughly 29% of the time spent online. Based on the average Australian internet user spending around 18.8 hours online each month (as discussed at Social Rabbit), that means, on average, we're spending just under 5.5 hours per month using Facebook, slightly over an hour per week.

With around 10 million Facebook users in Australia that equates to 54,520,000 hours per month, or 2,271,667 days or 6,223.7 people years.

Below are a couple of interesting videos providing more on the Facebook phenomenon.



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Tuesday, March 15, 2011

Do governments have effective frameworks for allowing online protests?

I remember the great demonstration of November 1997. A plea went out asking citizens to gather outside their leader's home to protest about major problems with the system. They were requested to be peaceful and law-abiding, to simply chant slogans, drink beer and remove their clothes.

This demonstration was to be in Ultima Online, a massive multiplayer online game which, when launched, had a number of bugs and issues which frustrated gamers. One gamer decided that a protest in the game would be an effective way to bring the issues to the game developer's attention.

The protest was cancelled (the developers got the message), however it was my first exposure to an online protest movement - a gathering of people in a virtual space to protest a real concern (albeit in this case a game-specific issue).

Since that time, almost fourteen years ago, there's been many other online demonstrations on a range of topics. Some of the most notable include the candlelit vigils held in Everquest and Anarchy Online following the 9/11 attacks, and the 'Dead in Iraq' protest in 2006, recognising US deaths in the war (see video below).



As the world has digitalised and more people spend more time online it is logical that the internet becomes a significant channel for demonstrations and protests, as the internet has become for entertainment, social interaction, shopping and self-actualisation. As far back as 2007 the Washington Post was reporting Where Have All the Protests Gone? Online

Today Facebook and Twitter are central channels for organising and carrying out protests. Users are regularly asked by their friends to change their profile pictures, add a 'Twibbon', join a cause or take other steps to build awareness of or indicate their support for a given cause or issue.

Online petitions are also widespread and, in some cases supported and facilitated by governments, such as the UK ePetition website.

Many of these online protest approaches are peaceful and unobtrusive, although some are a little more direct - such as the GreenPeace organised protest against Nestle via Nestle's Facebook page.

Australia, and many nations around the world, have long supported the right of citizens to stage peaceful marches and demonstrations to call attention to issues or highlight disagreements with public policy.

In some cases these protests have stepped from peaceful into legally grey areas - acts that constrain the ability of authorities or organisations to take certain actions. For example, people forming picket lines to keep out 'scabs', laying in front of bulldozers, chaining themselves to trees, placing a ship between a whaler and a whale, blockading the entrance of abortion clinics, striking, throwing shoes and custard pies or even 'fax-spamming' organisations to stop them receiving or sending business faxes.

For the most part these activities don't result in the participants receiving major legal penalties, either significant fines or gaol time.

However Australia, like most nations, doesn't always have the same tolerance for the online equivalent of these types of protest activities.

Online protests involving blockades of websites are termed 'denial of service attacks'. The goal is to restrict access to an organisation's website - slowing it down or causing it to crash and become unavailable for a period of time.

While it is in many respects similar to a picket line or 'fax-spamming', denial of service attacks on websites are illegal in Australia and many other countries.

This is for good reasons, as these attacks can be carried out by criminal organisations as part of blackmail operations, as acts of wars by foreign powers or even to break down a server's defenses in order to steal confidential information and personal details.
In fact the Australian Attorney-General's office has said that attacks such as this should not be seen as "legitimate forms of protest activity but rather are public nuisance akin to vandalism" (in the SMH article Action stations as cyber attacks on Australia soar).

(It is also worth noting that the same activity is not always illegal - Sometimes 'denial of service' is not an attack - such as when thousands flooded to government sites to find information on Victoria's fires in 2009 or the load on the Bureau of Meteorology's site during the Queensland floods.)

This leave citizens in an interesting position. Acts that are accepted as legitimate expression of freedom of speech in physical environments, and may occur incidentally online, are not always considered legitimate ways of expressing oneself on the internet.

I'm not advocating that denial of service attacks should be legal, however governments and citizens in Australia do need to continue to consider the legitimate and acceptable boundaries for protest activities online.

When does digital activism become unacceptable and illegal?

And do citizens recognise or share the same line in the sand as authorities?

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Friday, March 11, 2011

Australian Government launches data.gov.au

Joining the US, Canada, the UK, New Zealand and a host of other jurisdictions already leading the way around the world, the Australian Government has now launched its official government data sharing website, www.data.gov.au

Announced by Special Minister of State, Gary Gray, in the post Release of data.gov.au on AGIMO's blog, Minister Gray said that,
...The release of public sector information in the form of datasets allows the commercial, research and community sectors to add value to government data in new, innovative and exciting ways.

Data.gov.au plays a crucial role in realising the Australian Government’s commitment to informing, engaging and participating with the public, as expressed in its Declaration of Open Government and Freedom of Information (FoI) reforms.

The new site currently lists around 200 datasets and links to other Government data catalogues such as the Australian Bureau of Statistics, Australian Spatial Data Directory and the Queensland Government Information Service plus many other government data sites.

It includes tools to allow the public to suggest datasets they'd like released, to rate and comment on all datasets within the site, provide feedback and improvement suggestions and submit mashups or other data-based initiatives.

There's also a showcase of mashups and prominent Australian Government data-based initiatives.

Government agencies may submit datasets online and AGIMO has provided support for hosting datasets in a cloud-based storage solution if they're unable to host them effectively in their own sites.

It is quite an impressive site. AGIMO has clearly been listening to the community and building on the experiences of other government data sites around the world.

It will be interesting to see how rapidly the number of datasets grows and the innovative uses people put them to, developing services and new insights to support citizens, create value and drive public policy initiatives.

Below is a list of other government data sites around the world sourced from Govloop (built using Socrata) as a comparison.


Powered by Socrata

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Wednesday, March 09, 2011

What's your government agency's social media exit strategy?

While diamonds may be forever, Department and agency names, communications campaigns and government programs are not.

This poses an interesting challenge when planning social media strategies - how do you effectively exit from a channel when a campaign ends (as the money stops and people go), or reframe a social media presence when your agency is restructured, renamed and repurposed.

I have seen very few examples of effective channel closure or transition. In many cases the Twitter feed or Facebook page just continues to 'hang around' after it is abandoned - or an agency continues to engage through its name from two years ago.

The classic website solution is the forward, whereby agencies forward visitors to an old website (or campaign microsite) to their main or new website. However this approach doesn't work in most social media channels where forwards do not exist.

I have seen some use of generic terms, to allow Departments to change staff, structure and name but retain their social media identities. I've also seen examples where agencies have a manual forward in place - such as "This Facebook page is no longer active, please visit our new page at ... " or where people are invited to friend or follow a replacement account. However none of these approaches work in all cases.

So what is the solution for morphing your social media identity to match your changing agency identity?

Do we need the owners of social media services to allow name changes or automated redirects?

Is there a more effective strategy for Departments to retain their social media presence, as they retain their phone numbers, when names change and campaigns end?

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Tuesday, March 08, 2011

Doing good while improving security with ReCAPTCHA

There's still many government online forms and consultation systems that don't make use of 'human recognition' tools such as CAPTCHA to help verify that the people filling in the forms are humans and reduce the attractiveness of online government forms to large-scale automated attacks by bot-armies.

However, even where government has added CAPTCHA security, I've yet to see an instance where this has been used for good, as well as security.

CAPTCHA, for those unfamiliar, is a technology whereby, when completing an online form, the user is asked to type in one or more words or calculate the product of a sum before submitting their response. The words or sum are presented in an image with 'background static' designed to make it hard for a computer to read.

In most cases, humans are able to decipher and type in the correct response whereas automated form completion systems, often used for spamming, are not.

Many CAPTCHA systems are also enhanced with audio CAPTCHA (where words are read out, amidst static and background noises), supporting vision-impaired people.

These systems are not perfect, however they do increase the barriers to hackers, reducing the prospect for spam submissions or attacks.

They also add a little time to each submission attempt - possibly ten seconds. This is negligible to an individual (in most circumstances), however as millions of people complete CAPTCHA forms each day, this adds up to a lot of time overall.

Initially CAPTCHA tools just presented random words, however a system supported by Google is supporting organisations to 'do good' as well as improve their security.

Named ReCAPTCHA, the system has integrated the work being done to digitalise books and documents. Rather than using random words, users are presented with words that computers could not understand during the document digitalisation process.

Each time a user completes a ReCAPTCHA, they are helping to decipher and digitalise the world's literature and records - preserving it into the digital age.

Assuming an average of two words per ReCAPTCHA, and each being repeated many times in order to validate the entry, there's a miniscule contribution by any particular individual.

However if, for example, 50 million people each verify themselves using ReCAPTCHA each day, with each set of two words presented ten times on average, a total of 10 million words in old documents and books that have been deciphered and correctly digitalised. Each day. That's 3.6 billion words per year.

So if your organisation isn't using CAPTCHA security on forms, or even if you are using a custom CAPTCHA technology, you might wish to consider exploring the use of ReCAPTCHA - which is free to reuse from Google.

Alternatively, of course, Australian institutions could develop their own type of CAPTCHA approach (for old newspapers, for example - or archival records). It would be a meaningful extension to the work the National Library of Australia is already doing.

Below is a video on the work being done with ReCAPTCHA.

Learn more about ReCAPTCHA.

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