My presentation from RightClick - the latest in global digital government

Earlier this week I presented at RightClick in WA about the latest in global digital government.

My main points were that government in Australia has largely been doing OK in the digital stakes, although talent is thinly spread and there is not a consistent level of expertise across agencies.

For example, the fourth computer in the world was built by CSIR, an agency in the Australian government, and the WA government was using the internet seven years before Facebook was created.

Yes things have changed enormously in the last ten years, however the use of digital is now well-embedded within the public sector, not only in Australia but also across a large proportion of the world.

The challenge is to keep improving, to focus on designing services for digital which are relevance, simple and easy to use for citizens and to become better at connecting - reusing what others have done and at sharing what agencies are doing.

At the end of the day, however, it is not about the technology - that's simply an enabler - it's about meeting agency goals.

So even when you feel your agency, or you, are a dinosaur, remember that dinosaurs can survive massive change - provided they are prepared to change themselves.

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"There are many grey areas when it comes to the use of social media by public servants." - ABC 7:30 Canberra report

Last week ABC 7:30 Canberra featured a report on social media use by public servants, highlighting grey areas and concerns.

The report can be viewed online and is well worth watching for everyone in a public sector role across Australia: http://www.abc.net.au/news/2013-09-27/public-servants---social-media/4986204

The piece didn't include any comments from current ongoing public servants - understandably - however did cover many of the concerns that I hear frequently from people in the APS who are concerned how their social media activities might affect their employment.

I was interviewed for the report, and you can see my views on camera.

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Watch ABC 7:30 ACT tonight for a piece on Social Media and the APS

There should be an interesting piece on ABC 7:30 tonight in the ACT looking at the relationship between the Australian Public Service and the use of social media by public servants.

I was interviewed from Brisbane for the piece and know of several other ex public servants who were also interviewed or consulted.

There's also an interesting opinion piece on the topic today in ITNews by Steve Davies which is worth a read, The Government's push towards a silent state.

There are a number of people I know of concerned over the consequences now emerging of the 2012 changes to the APSC guidance on social media use by public servants, particularly combined with the line that appears to be being taken by the current Australian Government.

The longer-term implications are still unclear, however it is apparent that significant tension remains between the rights and responsibilities of public servants when it comes to their requirement to be perceived to carry out their work duties in an apolitical way versus their ability to participate in the community as an Australian citizen, with all the political freedoms this entails.

As governments move towards greater community engagement, but place increasing strictures on how public servants can participate in these engagements, where an opinion or concern may be interpreted politically, we're likely to see more cases of public servants being forced to choose between their career and their personal rights and more opportunities for unscrupulous managers to interpret vague public sector policies in ways which can be interpreted as harassment and bullying.

I see this as a rising cost to the public sector, as well as leading to greater reluctance on the part of public servants to participate in public discussions in meaningful ways, both on their own behalf and on behalf of the governments they serve.

Fortunately this trend isn't being repeated in other countries - from the UK to New Zealand public servants are being welcomed into community discussions both as individual contributors and on behalf of agencies - so in a few years the impact of the different approaches should be starkly apparent.

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Appropriate use of LinkedIn in politics? Should there be a social media electioneering blackout prior to elections?

Yesterday I received the following message from a Linkedin contact:

Dear LinkedIn Friend

I hope you may be able to help me…

Over the coming weeks the Joondalup community will decide who will lead their City for the next four years when Local Government elections are held via postal vote. All electors residing within the City of Joondalup will receive their ballot paper from Wednesday 2 October and I am seeking support to be re-elected as Joondalup Mayor.

It has been an honour and privilege to serve the Joondalup community, working hard over the past seven years to build an effective Council team that has restored stability and credibility to the City of Joondalup.

Under my leadership as Joondalup Mayor, the City has matured into a vibrant, prosperous and liveable City with a connected and engaged community. This fact was recognised in 2011 when the City of Joondalup was named the World’s Most Liveable City at the UN-endorsed International Awards for Liveable Communities. 

If you are a resident of the City of Joondalup, I am seeking your personal support. If you don't live in the City of Joondalup but have family, friends and community networks in the City (suburbs listed below), I would be grateful if you were able to support me by forwarding this email and encourage them to vote for Troy Pickard as Joondalup Mayor.

I would appreciate your support to be re-elected as Joondalup Mayor so we can build on our successes and make the City of Joondalup an even better place to live.

Yours

Troy

PS – I apologise in advance if I have offended you by emailing this election material.


Troy Pickard
Mayoral Candidate
2013 City of Joondalup Election

I wondered whether people felt this was an appropriate use of LinkedIn - and what the consequences would be as more politicians began using LinkedIn in this fashion, and marshalling their network of supporters to make similar appeals to their networks.

I do recall receiving a similar message prior to the federal election campaign - however at federal level it would be a small and fairly targeted impost on people every three or so years.

Piling state and local elections on top of that, given the non-geographic nature of LinkedIn, could result in people receiving multiple copies of this type of appeal on a weekly basis.

So it raises a question for me - there's often an election advertising blackout period imposed on candidates in the week prior to an election, maybe this type of approach needs to be extended to social media as well.

Or perhaps we need a way to choose whether to opt-in to (or out of) political messaging on social channels, or even a total blackout on political campaigning via social networks.

Of course there's a position that people opt-in by friending or following certain accounts or people. If you follow a politician you can expect to receive political messages.

However what if you simply follow professional peers and friends - people who are not already politicians - who then take up politics, or become major supporters of a particular political cause?

You may have personal and professional reasons to remain connected, but simply not want to receive the political messages they start sending.

Can there be some way on social networks to temporarily screen out the unwanted material?

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Identifiable public service social media voices no longer required in Australian government

The new Twitter profile pic for former
DIAC/DIPD Twitter spokesperson Sandi Logan.

Officials from the Department of Immigration and Border Control (formerly the Department of Immigration and Citizenship) have confirmed that Sandi Logan is no longer required to be a spokesperson for the department on Twitter (using his @SandiHLogan account).

Reported in the Sydney Morning Herald, from comments at the IPAA ACT Social Media event yesterday, effective immediately the Minister is the only spokesperson on Twitter, with the rebadged @DIBPAustralia account focusing on policy and programmatic 'good news stories'.

Sandi has already changed his Twitter profile image and changed the tone of his tweets.

I conjecture that he may even be required to close down the account, based on it having been established as a departmental asset and it being difficult to hand this over to an individual when the following has been built on the account being an official one (see my post on this topic, Is it theft if you personalise & retain an official social media account when you leave an organisation?)

More importantly this step has emphasised a 'do what I do' shift in how public servants may engage via social media. It sends a strong message that public servants may no longer be acceptable as identifiable public spokespeople for their departments.

This has significant implications both for current spokespeople and high profile social media users in the public sector and a much broader impact on the willingness of individual public servants to use these channels for legitimate customer service, policy engagement and service delivery.

While the Department's official account (@DIBPAustralia) remains and has been reinforced as an official channel, individual public servant voices will be hidden behind a departmental name.

I suspect this will only increase the reluctance of public servants to engage in public debates, reducing public understanding of how policy and services are developed and correspondingly reducing the public's ability to participate.

It will also likely reduce the ability for the broader community to understand the value, importance and difficulty of public service roles - damaging employment intakes for the public sector and the reputation and standing of the APS.

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