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Charlene Li, one of the writers of Groundswell and ex-Forrester analyst, has launched a new initiative which compares the financial success of organisations with their level of online engagement and allows organisations to compare how engaged they are online.
Named Engagementdb, the site provides graphs and case studies on how various organisations have engaged the online world and allow organisations to rank themselves based on a simple 5 minute survey.
There is also a fantastic report which provides compelling evidence of the link between online engagement and commercial success. Named The world's most valuable brands (PDF) and while tilted towards the commercial world, it provides valuable insights into the value online engagement generates in terms of brand visibility, engagement, customer satisfaction and advocacy.
The report provides insights into the different approaches being taken online, looking at the depth of engagement - from wallflower who are just dipping their toes in (such as McDonalds and BP), through to Mavens who have fully integrated online engagement into their strategy (Starbucks and Dell).
The report also provides evidence that if you increase your online engagement you increase your offline success, it's a thought-provoking read.
Thursday, July 30, 2009
How engaged is your department online? And how does it affect your success? | Tweet |
Is Microsoft 'Ask a Pollie' site really Gov 2.0? | Tweet |
Microsoft Australia has launched a trial site 'Ask a Pollie' which allows citizens to watch and potentially participate in topic-based discussions around set topics between politicians and expert panels.
While the intent may be to promote dialogue between politicians and their constituents, as Ron Lubensky points out in his Deliberations blog, the site is more of a Dorothy Dixer 2.0.
While there is a 'forum', the design and approach of the site doesn't really support a Web 2.0 approach, with the following tag line in the site's summary,
Watch our panel of politicians and experts debate a series of topics over eight weeks – with a new topic each week, ranging from the economy, to online safety for our kids.Watching is the antithesis of Web 2.0 - which is about user-generated content and interaction.
I think this type of site reflects the efforts of institutions and large companies to loosen some of their control over the debate and step across the line into a user-centred world.
While I applaud the attempted step forward, I think there's still a long way to go.
What would be a Web 2.0 (or Gov 2.0) approach?
Firstly the topics would be set through user-based participation (not by politicians or corporations), with citizens suggesting, commenting and voting on topics to prioritise them for discussion (potentially with central control over the topic area - such as opengov.ideascale.com).
Next the discussion on the topics would be led by citizens - through their submissions and comments - with politicians and 'experts' providing a supporting role, offering facts and policies and participating in discussions.
The politicians or experts do not get centre-stage, getting to 'discuss' the topic while citizens are only able to 'watch' and comment. In fact the bulk of information would be supplied by citizens, with politicians responsible for 'watching' or 'listening' to the views of the community and then reflecting this back into policy discussions.
Examples of this approach now abound, with the US having conducted several discussions in this manner and other countries, such as France, also pursuing such an approach (via www.ensemblesimplifions.fr).
Wednesday, July 29, 2009
UK government releases template strategy guide for Twitter use by Departments | Tweet |
The UK government has released a 20-page Twitter templated strategy guide to assist departments in using the channel to engage and support citizens.
Adapted from the strategy used by the UK Department for Business, Innovation and Skills (BIS) by Neil Williams, head of corporate digital channels at BIS, the guide provides a comprehensive view on how to begin using Twitter and how to use it in a professional manner.
You can view Neil's post about the strategy in a guest post on the UK Cabinet Office site, Template Twitter strategy for Government Departments.
The template itself is available from Scribd to view online and can also be downloaded as a PDF (or in plain text from the Scribd site).
Reflecting that over 19 UK government agencies are now using Twitter (compared to three in Australia and over 40 in the US), the strategy has already received widespread international attention.
How should transparency in government be enforced? | Tweet |
While open government advocates are calling for governments around the world to be more transparent and accountable, one of the issues that has to be worked through is how to ensure that the data made publicly available is complete and accurate.
Generally transparency costs dollars - even online. Therefore there needs to be suitable commitment to 'watching the watchmen' to support data transparency.
Since the US government has already mandated more open and transparent government - a process in mid-stream in Australia - they are now considering the appropriate governance for accuracy and other issues in making transparency 'stick' in a culture where secrecy has been a defining trait for many years.
A few weeks ago NextGov interviewed Earl Devaney, head of the Recovery Accountability and Transparency Board in the US. This panel is responsible for placing details of the $787 billion economic stimulus spending online via a revamped Recovery.gov site and preventing waste, fraud and abuse of the money.
As the article's headline states, Transparency will be embarrassing.
This potential for embarrassment can lead into the potential for incomplete or fraudulent reporting, which is why Devaney's Board will be using 40 inspectors to monitor US agencies and ensure that they provide accurate and timely data for public view.
The rest of the interview is an interesting discussion around how the Board will be enforcing transparency and the tools it will have at its disposal to manage any data accuracy issues.
I think Australia has a tremendous opportunity to monitor how successful the US is in this transparency initiative, then learn from and legislate appropriately to mitigate any holes that appear.
Tuesday, July 28, 2009
Government 2.0 Taskforce - official Issues Paper formally released | Tweet |
The Government 2.0 Taskforce has released the final version of their official issues paper,Towards Government 2.0: An Issues Paper.
Some of the key questions raised include,
- How can we build a culture within government which favours the disclosure of public sector information?
- What government information should be more freely available and what might be made of it?
- What are the major obstacles to fostering a culture of online engagement within government and how can they be tackled?
- How can government capture the imagination of citizens to encourage participation in policy development and collaboration between citizens and government?
The Issues Paper is open for feedback until COB 24 August 2009.
Interestingly, the beta Issues Paper, which was only available online for four days, attracted 108 comments. That's the type of extraordinarily fast feedback that can be generated through online consultation.
Monday, July 27, 2009
Canberra Google Wave Hackathon Day | Tweet |
Due to the efforts of volunteers, a Google Wave Hackathon is being held in Canberra at the ANU on Saturday 8 August to explore coding possibilities for the new Google Wave platform.
The free and unaffiliated event will feature a Google representative giving an introduction to Wave's API, followed by an opportunity to work with the code to explore potential applications that make use of Wave.
The event is primarily designed for developers, however may also interest designers and user-experience professionals who wish to gain an in-depth understanding of Wave ahead of its public beta release.
For government to effectively continue to serve citizens online it is important that public servants stay connected to the latest developments in order to critically assess how they may be used in the public interest.
Full details are below. Places are limited - book fast!
Canberra Google Wave Hackathon Day
Saturday 8th August
PROGRAM:
9:30am Registration
10:00am Talks
A presenter from Google (details available soon) will give an introduction to the Wave API.
If you have already been developing for Wave, please consider giving a short presentation about what you have done (doesn't have to be a formal presentation).
12:00 pm Brainstorming Lunch (BYO or we will take orders & payment for pizza at registration)
1:00 pm Hacking
5:00 pm Demos
7:00 pm Head out for dinner at restaurant (at your own cost).
LOCATION
Room N101, CIST Building, ANU, North Road, Canberra
REGISTRATION
You must register if you wish to attend so that a Google Wave Developer sandbox account can be created for you. Registrations will close on Tuesday, 4th August so that the accounts can be created.
Numbers are limited, so please register as soon as possible at: http://tr.im/cbrwave
This day is being organised by volunteers who are interested in Google Wave development and thought it would be useful to have a Google Wave developers day in Canberra. Please indicate if you are willing to assist with organising and running the day. Contact brenda@moon.net.au for more information.
We will be providing WiFi internet access, but you will need to bring your own computer. Please have a look at the developer information on the Google Wave site (http://code.google.com/apis/wave/) as an introduction.
UK Ministers probed about continued Internet Explorer 6 use in their departments | Tweet |
I've posted previously about whether it is time for government departments still using the nine-year old Microsoft Internet Explorer 6 to upgrade to a more modern web browser.
This topic has become a matter of political interest in the UK, raised in a question to British Parliamentary Ministers last week and reported in an article in Kable, MoD sticks with insecure browser.
Members of the armed forces will carry on using Microsoft's outdated Internet Explorer 6 browser, contravening the government's own advice on internet security.This should raise a flag for senior Australian public servants, who need to consider whether they risk negative political attention to their Ministers and the government due to any policy restricting their department to this old and non-standard web browser.
According to parliamentary written answers received by Labour MP Tom Watson, the majority of departments still require staff to use IE6. Most have plans to upgrade to the more secure IE7, and some to IE8, but the Ministry of Defence (MoD) has no plans to change.
The use of such an old browser can also raise tensions when Departmental staff are attempting to view the web in the same manner as their customers, who are more likely to use Internet Explorer 7, Internet Explorer 8, Firefox 3 or Safari.
This can lead to issues testing usability and accessibility, issues viewing websites no longer optimised for Internet Explorer 6 and when staff are attempting to co-browse the internet with customers whilst on the phone.
Labour MP Tom Watson was quoted in the Kable article, stating,
"Many civil servants use web browsers as a tool of their trade," he told GC News. "They're as important as pens and paper. So to force them to use the most decrepit browser in the world is a rare form of workplace cruelty that should be stopped.
"When you consider that the government supported Get Safe Online initiative advises that companies should upgrade from IE6, you would imagine that permanent secretaries would like to practice what they preach," he added. "Why civil servants should not be given the choice to use Firefox or Chrome or Safari is beyond me. UK web workers deserve better."
