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Sometimes it is difficult for those of us who are new to the public sector to really appreciate the scope of the changes required to transition government institutions and cultures from a 1.0 to 2.0 mentality.
It's not simply a process of mandating a directional change from political levels (though this is an important and needed step) and educating public servants and elected officials to the benefits, and risks, of Government 2.0. There is also a process of change required across well-established practice and culture, processes, policy and legislation, not to mention transforming the systems and mechanics of government to suit the new global age.
All of this must be done without damaging the ongoing business of government - the provision of services, maintenance of infrastructure and management of all the behind-the-scenes activities that government is responsible for.
The Washington Monthly has published an excellent article on this topic, looking at the challenges faced in the US during this transition, which is being driven very strongly from the top.
The Geekdom of Crowds looks at how some of the mechanisms of Government 1.0 are pushing back on Government 2.0, reducing the effectiveness of government transparency and data sharing and the impact of citizens who are often far more able to open up government from the outside than are those within the political and bureaucratic machinery.
Tuesday, July 21, 2009
Shifting from Gov 1.0 to Gov 2.0 | Tweet |
Monday, July 20, 2009
The different ways organisations allow their employees to participate in online media | Tweet |
When I thought of this topic I came up with four distinct groups that organisations fall into when considering how their staff may engage in online social media,
- Ignore
- Disallow
- Manage
- Allow
However whilst researching this post I found a fantastic article by Jeremiah Owyang in his Web Strategy blog, which did a far better job than I could of exploring these stages.
So rather than re-inventing the wheel, I recommend looking at this post, Breakdown: The Five Ways Companies Let Employees Participate in the Social Web.
Another post on the topic was made in the I'm not actually a Geek blog, Early: Companies Deputizing Their Employees as Brand Managers, who developed the image below.
My personal view is that organisations now need to move quickly towards the managed engagement approach to address the needs of customers. Ignoring or disallowing social media use is no longer a viable strategy.
How far an organisation moves from a carefully managed approach to a more general allowed approach is another matter. In my view it is closely reflective of the level of trust an organisation has in its staff and how well they guide and train them in the rights and wrongs of engagement.
Right now many organisations provide regular staff training on fraud prevention, financial management and similar types of processes and procedures. Perhaps in the future they will include training in social media engagement in this mix.
Comment on Government 2.0 Taskforce issues beta paper - but only til 23 July | Tweet |
The Government 2.0 Taskforce has released its beta Issues Paper for public comment. If you're interested, you have until Thursday 23 July to provide input before they finalise their terms of reference.
Friday, July 17, 2009
What other government blogs would you like to see? | Tweet |
Now the PM is blogging on Climate Change and other topics, what other blogs would you like to see from Australian governments?
There are a number I would like to see - many operated from a departmental level rather than a Ministerial one.
Geosciences - earthquakes, tsunamis and the geological wealth of Australia. I'd love to see insights into how Australia manages its mineral wealth, the types of environmental controls in place and some of the work we do to understand and prepare for natural disasters caused by movements under the ground. This is a ripe field for a discussion-based blog.
Foreign Affairs - like the UK Foreign office, tales from distant places illustrating how Australia supports and fosters international co-operation, helps overseas communities and relates to our neighbouring states. There's lots of opportunities to provide meaningful insights into how Australia manages its foreign affairs - naturally without crossing into any of the classified area. For example, how does the Australian government respond when an Australian national is imprisoned overseas?
Environment - beyond the topic of Climate Change, Australians are rightly proud of our national environmental wealth and many seek more information on how to preserve it. I'd love to see the government being an active participant in these discussions online, helping people to understand how important the environment is, casting light on activities to preserve our wildlife and providing practical advice on how people can reduce their impact on their surrounds.
Tax - Tax is something everyone has to pay, however many of us have a limited understanding of how and why it works. There's a tremendous opportunity for the government to provide more information on how our tax system operates (and why), providing meaningful advice on what can be deducted, how and when, to help people better manage their tax affairs and to understand their rights and obligations.
Social services - Australia's social services are extremely complex, with many groups able to benefit from various pensions, allowances and subsidies. This area probably lends itself to a series of different blogs, aimed at different groups from students to the unemployed to carers and pensioners and many different situations inbetween. There are many ways the government could provide information in a more informal fashion to help people understand their eligibility and responsibilities and provide support and guidance on how to seek support.
Customs - Everyone knows there are laws around customs, however their breadth and the reasons behind some of them are not always as well known. Making people more aware of the dangers of bringing new plant diseases, vermin and various other contaminants into the country would go a long way to helping people be more responsible in their own actions - and some humorous and serious (de-identified) customs stories would go a long way towards demonstrating the diligence with which our customs staff carry out their duties.
What other areas would you like to see government talking about in a more interactive manner online?
Australian Prime Minister's climate change blog | Tweet |
Prime Minister Kevin Rudd's climate change blog is now live and already attracting many well-thought out comments at the Prime Minister's website.
Like the Department of Broadband, Communication and the Digital Economy's Digital Economy blog, the PM has opted for a topic-based blog with a limited lifespan - in this case 5 days. The blog is also pre-moderated and only between the hours of 9 to 5 on week days. While there are good reasons for organisations to manage online media within their operational hours, one potential outcome can be more disjointed conversations and less spontaneous interactions than in a post-moderation environment.
The PM's blog has some additional restrictions comments are limited to 300 words and does not allow links to other source material or websites.
Unlike the Digital Economy blog, there are indications that the PM will operate the new blog on an ongoing basis, targeting topics sequentially, but only posting occasionally.
The Sydney Morning Herald has reported that the PM is writing his own blog posts (Blog standard approach brings PM to the people).
What is already clear is that there is a large pool of people willing, ready and able to interact with Australian government via the online channel.
