That's around 25 percent of the entire UK population.
"Blogs have become part of the essential fabric of the Internet today," said Herve Le Jouan, Managing Director, comScore Europe.
"They live and breathe in real-time, helping quench media consumers' thirst for the most up-to-date breaking news, information, and analysis. It should not, therefore, be particularly surprising that they're increasingly displacing traditional media usage and carving out an ever-increasing slice of the online advertising pie."
comScore also reports that political blogs in the US have done well in the last year, with voters increasingly using this avenue to gain expert insights into the race for the White House.
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